<% ADLIST_MEGA section={"sectionId":"TOPBANNER","pickFromSponsorship":true,"pickFromHorizontal":true} section={"sectionId":"NEWS1","pickFromSponsorship":true,"pickFromHorizontal":true} section={"sectionId":"NEWS2","pickFromSponsorship":true,"pickFromHorizontal":true} section={"sectionId":"NEWS3","pickFromSponsorship":true,"pickFromHorizontal":true} section={"sectionId":"NEWS4","pickFromSponsorship":true,"pickFromHorizontal":true} section={"sectionId":"NEWS5","pickFromSponsorship":true,"pickFromHorizontal":true} section={"sectionId":"NEWS6","pickFromSponsorship":true,"pickFromHorizontal":true} section={"sectionId":"FEATUREDCONTENT","pickFromSponsorship":true,"pickFromHorizontal":true} issueId=6C251CFB-42C5-4595-9672-94C06637733B%>
In-app ads appear on verge of overtaking display ads in mobile | Ads for kids are prescreened by CARU to avoid regulatory redos | AdWords for Video should be good for SMBs, Google
<% ADLIST_BEGIN %> #EE3327 16px Helvetica bold color:#EE3327; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=TOPBANNER %>
April 23, 2012
IAB SmartBrief
News for advertising, marketing and media professionals
SIGN UP ⋅   FORWARD
Marketing Trends
Online video ads hit half of all Americans in March
Americans racked up 8.3 billion online video ad views in March, which broke standing records, per comScore. Hulu led the pack with 1.7 billion, followed by YouTube (1.2 billion) and the BrightRoll network (953 million). Moreover, video ads reached more than half (51%) of the total population in the U.S.
MediaPost Communications/Online Media Daily (4/20) 
LinkedIn Twitter Facebook Google+ Email
In-app ads appear on verge of overtaking display ads in mobile
In-app ads are likely to overtake display ads this year as the key drivers in mobile advertising, according to a Strategy Analytics report. Advertisers are expected to spend $2.9 billion on in-app ads this year, "a clear sign that apps are what consumers are glued to for an increasing range of activities," Strategy Analytics' David MacQueen said.
Reuters (4/21) 
LinkedIn Twitter Facebook Google+ Email
Other News
 
Lift Online Conversions 200%!
Create deeper engagement with local online marketing. Understand the benefits of location, proven techniques using IP geo-targeting and the growing importance of localized display advertising. Learn how to become more relevant and lift sales. Download the whitepaper!
Advertisement
<% ADLIST_BEGIN %>
Company Watch
[[ logo ]]
Company Watch
<% ADLIST_END sectionId=NEWS1 ISLOGO %>
<% ADLIST_BEGIN %><% ADLIST_END sectionId=NEWS1 MEDIUM_RECTANGLE %>
AdWords for Video should be good for SMBs, Google
Google's new AdWords for Video is about to launch in earnest after a testing phase, writes Anthony Ha. The program should be a boon to small businesses, especially those employing YouTube, because of how video campaigns integrate with the AdWords dashboard in a manner familiar to search and display advertisers. From Google's perspective, AdWords for Video could be a key driver to monetizing its YouTube asset.
TechCrunch (4/22) 
LinkedIn Twitter Facebook Google+ Email
Google's Mohan on using IAB standards for new metrics
Google's adoption of televisionlike metrics for measuring ad effectiveness takes the emphasis off click and conversion as the standards, writes Michael Learmonth. The company's "Active View" technology, for example, uses Interactive Advertising Bureau standards to measure viewable impressions. The long-term initiatives intend to "make sure that digital media is an environment that really works for brands," Google Vice President Neal Mohan says in a video interview here.
Advertising Age (tiered subscription model) (4/20) 
LinkedIn Twitter Facebook Google+ Email
Other News
<% ADLIST_BEGIN %> #EE3327 16px Helvetica bold color:#EE3327; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=NEWS1 %>
<% ADLIST_BEGIN %>
Brands & Campaigns
[[ logo ]]
Brands & Campaigns
<% ADLIST_END sectionId=NEWS2 ISLOGO %>
<% ADLIST_BEGIN %><% ADLIST_END sectionId=NEWS2 MEDIUM_RECTANGLE %>
ZenithOptimedia is ready to flip the switch on Live ROI
ZenithOptimedia is preparing to roll out tools enabling its "Live ROI" initiative and training managers at a conference in Las Vegas this week. The goal is to measure the impact of campaigns "on the hoof," according to ZenithOptimedia CEO Tim Jones. "This recognizes we now live in a real-time media world where we can look live at what consumers are doing through search, social and consumer panels."
Adweek (4/22) 
LinkedIn Twitter Facebook Google+ Email
Other News
<% ADLIST_BEGIN %> #EE3327 16px Helvetica bold color:#EE3327; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=NEWS2 %>
<% ADLIST_BEGIN %>
.
[[ fcSectionHeader ]]
[[ subHeader ]]
[[ logo ]]
[[ fcSectionHeader ]]
[[ subHeader ]]
LinkedIn Twitter Facebook Google+ 
LinkedIn Twitter Facebook Google+ 
40A39351-5419-4681-94DF-31A53480B698 6C251CFB-42C5-4595-9672-94C06637733B #EE3327 16px Helvetica bold color:#EE3327; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; padding-left:15px; padding-right:15px; 14px
Click here to learn more about Featured Content
<% ADLIST_END sectionId=FEATUREDCONTENT %>
<% ADLIST_BEGIN %>
Mobile Focus
[[ logo ]]
Mobile Focus
<% ADLIST_END sectionId=NEWS3 ISLOGO %>
<% ADLIST_BEGIN %><% ADLIST_END sectionId=NEWS3 MEDIUM_RECTANGLE %>
Analysis: Avon should call on social nets as door-to-door closes
With Avon's operating profit per representative down 75%, the company known for door-to-door sales is being forced to sell over the Internet via social networks to compete with rivals Sephora.com and Walgreen's Beauty.com and Drugstore.com, a Sanford C. Bernstein analysis contends. The analyst firm says social networks should be a top priority of new CEO Sherilyn McCoy, who is joining Avon this week from Johnson & Johnson.
The Wall Street Journal (tiered subscription model) (4/22) 
LinkedIn Twitter Facebook Google+ Email
 
IKEA puts entire store into one banner ad
IKEA is running a digital campaign that squeezes separate links to its entire product lineup -- that's 2,800 items -- into a single 300-by-250-pixel banner ad. The tiny products are magnified as users mouse over them, and clicking through takes users to an online sales page for the product. "This may not be the most practical way to browse merchandise, but it fits so well with the brand that it's undeniably charming," writes Tim Nudd.
Adweek (4/17) 
LinkedIn Twitter Facebook Google+ Email
<% ADLIST_BEGIN %> #EE3327 16px Helvetica bold color:#EE3327; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=NEWS3 %>
<% ADLIST_BEGIN %>
.
Business Tips and Advice
Sponsored Content from American Express
[[ logo ]]
Business Tips and Advice
Sponsored Content from American Express
<% ADLIST_END sectionId=NEWS4 ISLOGO %>
<% ADLIST_BEGIN %><% ADLIST_END sectionId=NEWS4 MEDIUM_RECTANGLE %>
Results based on number of times each story was clicked by readers.
Most Popular Headlines From Last Week
<% ADLIST_BEGIN %> #EE3327 16px Helvetica bold color:#EE3327; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=NEWS4 %>
<% ADLIST_BEGIN %>
Eye on Video
[[ logo ]]
Eye on Video
<% ADLIST_END sectionId=NEWS5 ISLOGO %>
<% ADLIST_BEGIN %><% ADLIST_END sectionId=NEWS5 MEDIUM_RECTANGLE %>
SMB video ads can command an audience of millions
Google is hoping that its AdWords for video concept will attract small businesses. The buying model is much the same as AdWords, with the difference being that keyword search would lead to a video posted on Google-owned YouTube. The initiative opens even the tiniest mom-and-pop shop to YouTube's 800 million monthly visitors.
The New York Times (free-article access for SmartBrief readers)/Media Decoder blog (4/23) 
LinkedIn Twitter Facebook Google+ Email
Discovery takes the "after show" to digital platforms
Discovery Communication's Web properties are increasingly in demand, and the company's chief digital officer Jean-Briac Perrette is hunting for advertisers at the "upfronts" bargaining sessions. Touting "after show" properties that extend Discovery's television franchises online, Perrette says the company is developing a two-screen experience that exploits the popularity of mobile viewing, which already accounts for 15% of the network's digital content consumption.
MediaPost Communications/Online Media Daily (4/20) 
LinkedIn Twitter Facebook Google+ Email
Food Network releases stand-alone cupcake app for iPad
Food Network has released a illustrated virtual cupcake cookbook, complete with videos, as an iPad application. The application, which costs $2.99, is one of the channel's first digital initiatives that isn't tied directly to its TV content.
PaidContent.org (4/20) 
LinkedIn Twitter Facebook Google+ Email
<% ADLIST_BEGIN %> #EE3327 16px Helvetica bold color:#EE3327; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=NEWS5 %>
<% ADLIST_BEGIN %>
Hot Topics
[[ logo ]]
Hot Topics
<% ADLIST_END sectionId=NEWS6 ISLOGO %>
<% ADLIST_BEGIN %><% ADLIST_END sectionId=NEWS6 MEDIUM_RECTANGLE %> <% ADLIST_BEGIN %> #EE3327 16px Helvetica bold color:#EE3327; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=NEWS6 %>
IAB News
IAB Innovation Days @ Internet Week -- Check out the just-released agenda
Advertising experts break down exactly what and who brand marketers and agency executives need to know in order to thrive in this new media ecosystem—one built on screens to the Nth power. As the most important marketing and media dialogue of Internet Week, IAB Innovation Days, May 16-17, in New York City, exposes you to insights and experiences that will transform the way you work in the multiscreen universe. Review the jam-packed agenda and register now to hear from BuzzFeed; CollegeHumor Media; FlipBoard; Johnson & Johnson; Quantcast; MLB.com; SAY Media; VEVO, and more. Your peers, partners, and competitors are already registered. Join them now.
LinkedIn Twitter Facebook Google+ Email
Learn more about IAB:
About | Join | IAB News | Interactive Resources
Insights & Research | Events
JOBS
powered by
Sales Manager/Director
TAYKEY - Chicago, IL
DIRECTOR OF INTERNATIONAL MARKETING COMMUNICATIONS
IAB - New York, NY
Vice President/Director of Marketing
AUDIENCESCIENCE - New York, NY
Digital Sales Coordinator (Digital Media Planners)
HEARST - Manhattan, NY
Account Executive - Mobile Applications
PANDORA INTERNET RADIO - Oakland, CA
Director, Ad Sales
SAMSUNG MEDIA SOLUTIONS GROUP - San Jose, CA
Project Manager, Research, 129963BR
TURNER BROADCASTING SYSTEM, INC. - Atlanta, GA
Performance Advertising Mobile/Web Account Executive - Oakland, CA
PANDORA INTERNET RADIO - Oakland, CA
Advertising Business Development Manager
PANDORA INTERNET RADIO - Oakland, CA
CNBC Digital Sales Research Manager
NBC UNIVERSAL - New York, NY
Digital Sales Specialist ? NY, NY
OUTDOOR CHANNEL - New York, NY
  
  
It's not that I'm so smart, it's just that I stay with problems longer.
Albert Einstein,
German-born physicist
LinkedIn Twitter Facebook Google+ Email
  
  
Sign Up
SmartBrief offers 200+ newsletters
Advertise
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Katie Parsons
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2017 SmartBrief, Inc.®
Privacy policy |  Legal Information