New Yorkers seek puppy fix through Dog Vacay | Couple opens dog spa and retail store in Michigan | Dogs and cats living longer
April 23, 2012
APPA SmartBrief
News for the Pet Industry

Industry Watch
New Yorkers seek puppy fix through Dog Vacay
About 5,000 people, including 3,000 from New York, have signed up to host dogs for traveling owners on the website Dog Vacay, launched March 1 in California and now accepting listings nationwide. Karine Nissim Hirschhorn and Aaron Hirschhorn created the business to help dog owners find pet-sitters when they are away, and said they're surprised so many people want to host. Mashable (4/16)
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Couple opens dog spa and retail store in Michigan
Myndi and Richard Kendall have opened Noble Dog Shoppe and Spa in Howell, Mich., offering grooming, tooth-brushing and other services. "Some places have a factory feel," said Richard Kendall. "Here, it's more at home and they get a sense of calm when they walk in the door." Livingston County Daily Press & Argus (Howell, Mich.) (4/16)
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5 tips for managing negative online comments
The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

Top Trends and Product NewsSponsored By
Dogs and cats living longer
Better diets and treatments are extending the lives of dogs and cats. Veterinary practices now offer oncology, cardiology and other treatments for pets, and pet stores sell items for older pets, such as softer chew toys and magnetic therapy collars. WPTV-TV (West Palm Beach. Fla.) (4/16)
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Tidy Cats sends out PU Patrol
Tidy Cats is advertising its Odor Erasers technology with a PU Patrol offering "creative solutions to life's 'PU.' " Said senior brand manager Rebecca Schulz: "Tidy Cats Odor Erasers helps with the PU in your litter box and home, and we?re excited for the PU Patrol to travel across America and help with the PU in people's lives." Drug Store News (4/18)
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Pet obesity is no laughing matter
Owners may think their pudgy dog or cat is cute, but all that extra weight spells trouble for the some 85 million U.S. pets who are considered overweight, according to the Association for Pet Obesity Prevention. Overweight pets have secondary health problems and often decreased mobility. In 2011, pet insurance claims for pets with diabetes increased by 253%, cardiac disease claims went up 32%, and filings for arthritis-related issues were up by 348%, according to one insurer. The New York Times (tiered subscription model)/Well blog (4/20)
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Other News
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

Regulatory & Government IssuesSponsored By
Groomers won't be able to brush pets' teeth in California
Veterinarians will remain the only professionals allowed to perform dental cleanings in California after a bill that would have allowed groomers to brush pets' teeth died in the state Assembly on Tuesday. The Sacramento Bee (Calif.) (free registration) (4/18)
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How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

It's not that I'm so smart, it's just that I stay with problems longer."
-- Albert Einstein,
German-born physicist
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