Raven Golf Club creates activities to entice entire family | 4 country clubs share Facebook marketing strategies | Cajun cuisine one of the highlights of Chef to Chef Conference
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April 25, 2012
National Club Association SmartBrief
News for the private club industry

Industry Update
Raven Golf Club creates activities to entice entire family
Phoenix's Raven Golf Club offers a mini boot camp designed to help adults improve their game while they wait to pick up their children from the Wee Ravens kids? golf clinic, a strategy that engages the entire family at the club. "The revenue generated by the family activities itself won?t make or break the facility," says general manager Derek Crawford. "But this gives the club something people will talk about." Golfweek (4/13)
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4 country clubs share Facebook marketing strategies
Country clubs would be remiss if they avoided marketing on social media sites such as Facebook, which is quickly approaching the one billion member mark. The site allows marketers to interact with current members and potential customers in a personal and customizable way. "(Facebook is) that thing (consumers) whip out on their phone in the middle of the day to see what their friends are doing. You have to be one of those friends, and you have to share and create content that is going to make them smile, laugh or join a relevant conversation," says social media strategist Ryan Chartrand of Pechanga Resort and Casino. ClubAndResortBusiness.com (4/17)
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Trend Watch
Young women value career goals more than young men
A recent study by the Pew Research Center shows that 66% of women aged 18 to 34 rate career high on their priority list, compared to 59% of young men in the same age group. This role reversal is having an impact on the number of women obtaining education and joining the workforce, with numbers that are steadily eclipsing the amount of men seeking advanced degrees and high-paying occupations. Pew Research Center's Project for Excellence in Journalism (4/19)
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On the Green
Wayward golf shots a pricey problem for nearby drivers
Wayward golf shots are causing problems for drivers on Highway 111, which travels alongside several golf courses in Palm Springs, Calif. A handful of cars are hit by golf balls each month, which begs the question: Is the golfer, golf course or driver responsible for damages incurred by a high-and-wide shot? The Desert Sun (Palm Springs, Calif.) (tiered subscription model) (4/24)
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Sustainability high priority for golf superintendents
Golf course managers aren't only responsible for a beautiful course that's enjoyable to play, they're responsible for making sure the elements in the course -- the turf, the irrigation system, the natural vegetation -- are used in an environmentally friendly fashion. "(The superintendent's) focus is on the triple bottom line of people (residents/communities/golfers), planet (environment) and profit (business). If any of those elements are not in alignment, then the property is not sustainable," says Greg Lyman, of Golf Course Superintendents Association of America. ClubAndResortBusiness.com (4/20)
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Operations & Membership Management
Retirement perks rise in importance for young workers
Millennial workers have a reputation for job-hopping, but that may be changing as more seek out companies that promise great retirement benefits and make plans to stay for more than a few years. "Retirement has risen higher in importance than we've seen in the past. This is a direct result of the financial crisis," says Laurie Bienstock of Towers Watson. Workforce online (4/9)
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NCA News
Last chance to register for the National Club Conference!
Join the National Club Association for the largest ever National Club Conference in New York City, April 29 and 30. Leaders in the private club industry will gather at the University Club of New York for a full-day education program featuring presentations by industry experts and interactive panel discussions of new trends and major industry issues. Attendees will earn six Continuing Education Credits. Online registration has closed, but walk-ins are welcome or call (202) 822-9822 to register.
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Legal resource guide from NCA's experts
The National Club Association's "The Legal Reference Guide for Private Clubs" is a comprehensive resource for club managers and volunteer leaders and their club counsel to help navigate the legal maze of issues that could confront them. Topics include private and tax-exempt status, membership, general liability, employment law, F&B law, operational matters, governance, finance, environmental, real estate and construction law. Download NCA's pamphlet "Private Club Law Q&A" for a sample of the issues addressed in the reference guide. Order your copy today!
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Opportunity is missed by most people because it is dressed in overalls and looks like work."
-- Thomas Edison,
American inventor
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