Healthy MEdia: Change needed to promote positive female imagery | Childhood aspirations said to reinforce gender gap | Davis: Time to improve media portrayals of females
November 21, 2012
Geena Davis Institute on Gender in Media SmartBrief
Working to create positive images of girls and women in media and entertainment

Gender In Media
Healthy MEdia: Change needed to promote positive female imagery
The latest Healthy MEdia Commission for Positive Images of Women and Girls report outlines steps to improve the portrayal of women and girls in the media. In addition to calling on media industry leaders to pick "girl-specific healthy topics," the report calls on families to create agreement guidelines covering what children watch, and on educators to bring media literacy into their classrooms. The Tennessean (Nashville) (tiered subscription model) (11/15)
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Childhood aspirations said to reinforce gender gap
Females' top professional aspirations as children point to the existence of a gender achievement gap at very young ages, according to new research from LinkedIn. Where men reported professional athlete, pilot and scientist as their top picks when they were young, women's top job picks were teacher, veterinarian and writer. Forbes (11/15)
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Davis: Time to improve media portrayals of females
There has been little improvement in the way women are portrayed in the media over the last two decades, but improved awareness and the use of tools like social media can help change the status quo, Academy Award-winning actor Geena Davis tells Ms. Magazine in this interview. "I'm very optimistic about social media. It democratizes things, so there's nothing to prevent women from expressing themselves and making themselves heard. Change can just happen so fast these days with the way technology moves," Davis says. Ms. Magazine/Ms. blog (11/16)
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Trends & Insights
Young girls gravitate toward boy brands, study finds
Young girls are increasingly into boy-focused brands, such as Lego, and are immune to efforts by parents to steer them away, according to the latest Young Love study by research firm Smarty Pants. The annual study looks at the attitudes of 6- to 12-year-olds and their parents toward 250 brands. KidScreen (11/16)
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Basu: Little change in roles for women in Bollywood
Audiences should not expect to see major change in Bollywood movies away from a focus on heroes despite some recent high-profile movies with female protagonists, warns actor Bipasha Basu. "There are now some intelligent filmmakers, who are making films which are thankfully not about being feminists but about making entertaining films. As an actor, you have to really hunt for these films!" Basu says. The Express Tribune (Pakistan)/IANS (11/19)
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Ideas in Action
"Sexy Baby" examines sexualization of young girls in the media
Source: Access Hollywood
The "Sexy Baby" documentary takes a closer look at how the Internet age is perpetuating negative images of females, in particularly young girls. The film highlights the perspective of kids in middle school. "I think we are in the middle of a bad trend, which is this over sexualization of female characters, female images that kids see," Geena Davis told "Access Hollywood." Access Hollywood (11/20)
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Wisdom is not acquired save as the result of investigation.
Sara Teasdale,
American poet
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About Geena Davis Institute on Gender in Media
Geena Davis Institute on Gender in the Media Founded by Academy Award®-winning actor Geena Davis, the Institute is the only research-based organization working with media and entertainment companies with cutting-edge research, education, and advocacy programs to dramatically improve how girls and women are reflected in media targeting children 11 and under. For more information visit:
About MSMU
Mount Saint Mary's University Mount Saint Mary’s University is the only women’s university in Los Angeles and one of the most diverse in the nation. We offer a dynamic learning experience in the liberal arts and sciences, enhanced by an emphasis on building leadership skills and fostering a spirit to serve others. For more information, visit
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