Mars will be honored as Advertiser of the Year during the Cannes Lions International Festival of Creativity in France. The honor is ?a testament to a company which truly embraces creativity and demands outstanding work from its agencies," said Philip Thomas, CEO of Cannes Lions.
Participants in a small study reported an urge to keep eating after becoming full when they were presented with their favorite food. Blood tests showed that their ghrelin levels increased and stayed high for as much as two hours when they ate their favorite foods. The results suggest that the body may be programmed to chemically reward itself when exposed to sumptuous meals, researchers said.
Researchers in Germany say they've created a device smaller than a sugar cube that can be installed in smartphones and be used to evaluate food quality. The device, which could be ready for the market in three to five years, would measure protein, fat, water and other components, and recommend whether or not to purchase a product.
The Food and Drug Administration has released a four-year plan with seven goals and more than 100 initiatives related to food safety, nutrition and animal health. Specifics include making calorie information more prominent on Nutrition Facts labels and publishing a rule on when labels can use the term "gluten-free."
Archer Daniels Midlands opened an innovation center in The Netherlands late last year that is providing demonstrations, pilot facilities and insights on chocolate and cocoa. "We think that the new advantage center ... will be an inspiring setting for innovation in cocoa and chocolate," said Rinus Heemskerk, innovation director.