Mars named Advertiser of the Year | Mike & Ike part ways in Just Born campaign | Study explains mechanism behind overeating
May 4, 2012
NCA SmartBrief
News for the confectionery industry
Market Trends
Mars named Advertiser of the Year
Mars will be honored as Advertiser of the Year during the Cannes Lions International Festival of Creativity in France. The honor is ?a testament to a company which truly embraces creativity and demands outstanding work from its agencies," said Philip Thomas, CEO of Cannes Lions.
Adweek (5/3) 
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Mike & Ike part ways in Just Born campaign
Just Born is unveiling a campaign for its Mike & Ike brand focusing on how "creative differences" tore Mike and Ike apart. The campaign will be launched May 8 at the Sweets and Snacks EXPO in Chicago. (5/4) 
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Diet & Health
Study explains mechanism behind overeating
Participants in a small study reported an urge to keep eating after becoming full when they were presented with their favorite food. Blood tests showed that their ghrelin levels increased and stayed high for as much as two hours when they ate their favorite foods. The results suggest that the body may be programmed to chemically reward itself when exposed to sumptuous meals, researchers said.
HealthDay News (5/3) 
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Association News
NCA Journal Live launched
Stay up-to-date on the latest from NCA and the confectionery industry with the brand-new NCA Journal Live, featuring regular news stories and videos. Contact Susan Whiteside.
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Link to published nutrition research
NCA funded two studies published last year, one about candy consumption and adults and the other about candy consumption and children. We ask that you consider linking to these studies on your company page. Contact Alison Bodor.
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Science & Technology
Device could evaluate food quality with smartphone
Researchers in Germany say they've created a device smaller than a sugar cube that can be installed in smartphones and be used to evaluate food quality. The device, which could be ready for the market in three to five years, would measure protein, fat, water and other components, and recommend whether or not to purchase a product.
Food Business Review (5/3) 
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Featured Content
Sponsored Content from American Express
Regulatory Update
FDA announces food and nutrition plan
The Food and Drug Administration has released a four-year plan with seven goals and more than 100 initiatives related to food safety, nutrition and animal health. Specifics include making calorie information more prominent on Nutrition Facts labels and publishing a rule on when labels can use the term "gluten-free."
FoodNavigator (5/3) 
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Cocoa innovation center opens in The Netherlands
Archer Daniels Midlands opened an innovation center in The Netherlands late last year that is providing demonstrations, pilot facilities and insights on chocolate and cocoa. "We think that the new advantage center ... will be an inspiring setting for innovation in cocoa and chocolate," said Rinus Heemskerk, innovation director. (France) (5/3) 
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The young man knows the rules, but the old man knows the exceptions.
Oliver Wendell Holmes Jr.,
U.S. Supreme Court justice
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The news reported in SmartBrief is a collection of articles originating from news outlets in the U.S. and around the world, and does not reflect the official position of NCA.
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