Deadline tomorrow: AAIA matching American Red Cross donations for Superstorm Sandy relief | Register today for new ACC webinar on Dec. 6 | "Be Car Care Aware" on the Weather Channel
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November 29, 2012
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News for Automotive Aftermarket Professionals

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Lang Aftermarket Insight: Spiking used-car prices will boost aftermarket
"In addition to over $50 billion in property damage and untold human suffering, Hurricane Sandy, destroyed an estimated 250,000 cars and light trucks along the East Coast and adjacent states. This sudden need for replacement vehicles (mostly used rather than new models) is spiking used-car prices nationwide. Higher used-car prices are generally positive for the aftermarket since rising prices increase the vehicle-value threshold at which cars and light trucks are scrapped and also make it easier for consumers to 'justify' investing in the repair of older vehicles." View Lang Aftermarket Insight for a complete analysis.
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Industry Update
Deadline tomorrow: AAIA matching American Red Cross donations for Superstorm Sandy relief
The Automotive Aftermarket Industry Association will match up to $10,000 in donations to the American Red Cross to aid in the relief efforts for Superstorm Sandy, for a potential total combined donation of $20,000. Donations for this effort will be accepted until Friday, Nov. 30. All AAIA members and non-members are welcome to participate. Checks should be made out to the American Red Cross and sent to AAIA, Attn: Susan Medick, 7101 Wisconsin Ave., Suite 1300, Bethesda, MD 20814. AAIA will also match online American Red Cross contributions with appropriate proof of donation. For more information, contact Susan Medick, AAIA, at 301-654-6664 or e-mail her.
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Register today for new ACC webinar on Dec. 6
Join the Automotive Communication Council for its latest webinar, "Best of the Best -- 2012 Automotive Communications Awards Best in Show Winner" on Thursday, Dec. 6, at 2 p.m. EST. The Airtex Technical/Diagnostic Video Series was the winner of the Automotive Communication Awards business-to-business best-in-show award last month during AAPEX. This webinar demonstrates how to target videos to diverse target audiences through multiple brands. Expensive? Be prepared to be very surprised. There is no fee for the webinar, but ACC encourages attendees to donate to ACC's GAAS scholarship fund. For information about donating to ACC's GAAS scholarship, e-mail Jennifer Ortiz or call 240-333-1089. Register today.
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Car Care Council News
"Be Car Care Aware" on the Weather Channel
The content-sharing partnership between the Car Care Council and the Weather Channel and continues to pay off by delivering vehicle maintenance information to consumer TV viewers and website visitors. Lauren Fix, spokeswoman for the council, recently provided winter-preparation tips. The Weather Channel is one of the most distributed cable networks, seen in 100 million households, and has 62 million monthly Web consumers.
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Business Strategies
How leaders can overcome their fears
Many bosses have fears that hold them back, writes Mary Jo Asmus. Overcoming them requires having a clear moral compass and using that conviction to work past jitters. "If you are a leader who has a solid value system in place ... fear becomes a non-issue," Asmus writes. (11/26)
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3 lessons from a disastrous sales call
Regardless of the sales methodology your company uses, poor execution is a recipe for disaster, writes Greg Alexander, who uses one epically terrible sales call as an example. The failed sales call also demonstrates the importance of truly understanding your customers' businesses before attempting to offer them fresh insights. Sales Benchmark Index/Sales Force Effectiveness Blog (11/26)
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Are you hiding behind technology?
Technology can help human resources better handle issues such as recruitment or onboarding, but it's not effective in helping employees with transition points in their careers, Jessica Miller-Merrell writes. Performance evaluation conversations may be uncomfortable, for example, but technology cannot do the job that a manager must take on, she writes. Blogging4Jobs (11/28)
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We acquire the strength we have overcome."
-- Ralph Waldo Emerson,
American writer
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