Habits of consumer usage are seen as key in mobile campaigns
In mobile, consumers want the same options they have on a PC but not all at the same time, Keith Swiderski, director of online customer experience at Wyndham Worldwide, said at the Mobile Shopping Spring Summit in San Diego. This suggests that brands should carefully weigh how consumers use their mobile devices and build strategies around that. "We learned that mobile is not a PC with a smaller screen; it requires a different user experience," Swiderski said. MobileCommerceDaily.com
Optimization, analytics are at the heart of a good mobile strategy
Given that consumers are interacting with brands in a variety of ways, all channels should be optimized for the mobile devices they have with them constantly, said Jason Miller, chief technology officer and vice president of technology at Motorcycle USA. Speaking during an analytics session at the Mobile Shopping Spring Summit in San Diego, Miller said that his magazine took advantage of analysis and has used mobile redirection and detection to help users quickly find what they are looking for on the magazine's site. Mobile Marketer
Upcoming MMA Webinars
Recognizing the Full Potential of QR Codes (May 15) Last year was truly a breakthrough year for QR Codes, and many brands are just now realizing the full potential of the technology for millions of Smartphone users. This webinar will explore the newest trends, case studies, and tools that enable you to offer a more intelligent & personalized user experience that will keep consumers coming back for more. Come learn from the experts that power campaigns for some of the largest brands in the world. Learn more.
Driving Sales, Engagement and Loyalty Through Mobile Devices (May 3) Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In a webinar with Michael Becker, the Mobile Marketing Association's North American Managing Director, Hasen breaks down how brands of all sizes have performed in their mobile efforts -- why some have failed and how others bravely turned to mobile. Hasen and Becker will discuss field-tested guidance from the experiences of brands such as CNN, MillerCoors, Macy's, Intuit, and ESPN. Learn more about this webinar and register to attend.
Announcing Google's Mobile Playbook
Google had conversations with hundreds of business leaders about mobile over the past year and discovered two clear themes. Today, companies understand that they need to invest in mobile to engage with their customers on this platform, but don't know where to start. To help, Google is launching a new resource: The Mobile Playbook. This interactive guide focuses on 5 crucial questions all executives should be asking to win with mobile. Visit www.themobileplaybook.com from your tablet, PC or smartphone today to check it out.
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