"Entourage" star turns entrepreneur with beer-can startup | Why leaders must make time for strategy | Startup "foundry" helps would-be entrepreneurs come up with ideas
 
April 27, 2012
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Bold Ventures
"Entourage" star turns entrepreneur with beer-can startup
"Entourage" star Adrian Grenier is one of the co-founders of Churchkey Can Co, a company that distributes beer in old-school steel cans. Sales have apparently been strong so far, and the company has raised funds from a number of technology investors. TechCrunch (4/26)
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Get It Right: Pricing Strategies That Work
Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now.

Leading the PackSponsored By
Why leaders must make time for strategy
After moving into a leadership position, it can be hard for some people to let go of the tasks that they previously worked on, John Baldoni writes. It's a good idea to use the "80/20" rule, which stipulates that about 80% of one's time should be spent on looking to the future. "Devote the time you once spent on tactics on thinking longer term," Baldoni advises. CBS MoneyWatch (4/26)
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How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

Finance & GrowthSponsored By
Startup "foundry" helps would-be entrepreneurs come up with ideas
A new San Francisco-based startup program called Sandbox Industries helps would-be entrepreneurs come up with ideas and develop them into a business. The "foundry" takes creative, talented people before they've established anything that would qualify them for an incubator. "We have a team of designers, developers, social media people, writers, and PR that are already here so when a person comes in and wants to work on an idea they don't have to go hire a developer to build the prototype," said Millie Tadewaldt, the organization's managing director. Inc. online (free registration)/Launched (4/26)
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5 competitive threats that are more dangerous in the improving economy
Startups have to fend off a number of competitive threats to achieve success. They must think about their current competitors in addition to the chance that other companies will enter the market, writes Marty Zwilling of Startup Professionals. They should also consider the alternatives that customers have to their product or service offerings. Startup Professionals Musings blog (4/25)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

The Whole Entrepreneur
Weighing the worth of an MBA on an entrepreneurial scale
MBAs can provide certain advantages for businesspeople, but it's not clear cut as to whether the boost they give to entrepreneurs is worth the time and money it takes to earn them. "[I]f you're an entrepreneur whose appetite for risk is commensurate with the confidence in your capabilities, only you can decide whether idling in neutral for two years is worth the anticipated career acceleration," writes Dinesh Moorjani of Hatch Labs. CNN (4/24)
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Ideas for Innovators
Want to innovate like Hitchcock? Try changing the subject
Alfred Hitchcock had an annoying habit of changing the subject in the middle of discussions about particularly thorny problems, one of the filmmaker's regular co-writers writes. His digressions were a deliberate attempt to change the pace and create an atmosphere that was more relaxed and, hopefully, more creative. "At first, I was almost outraged, and then I discovered that he did this intentionally. He mistrusted working under pressure," the writer recalls. Conversation Agent (4/26)
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Fortune from Failure
Keep "pivoting" until you find the path to success
Today's technology entrepreneurs often focus on pivoting -- changing their business ideas until they find one that sticks. "You pivot as many times as you can, as fast as you can, until you run out of money," said entrepreneur Evan Kuo who's working on a startup called Curios.me. For example, Instagram, which was recently sold to Facebook for $1 billion, grew out of another business idea. The Wall Street Journal (tiered subscription model) (4/26)
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Brands' most common social media bungles
Social networks have been around for a while, but many brands are still making mistakes that are preventing them from using social sites to their fullest potential, Adam Broitman writes. For example, they might jump into a new social network without providing any value or they might not know what to do with social media followers once they have them. iMedia Connection (4/27)
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Business Tips and Advice
Sponsored Content from American Express
SmartQuote
[I]f you want to build the kind of culture that allows companies to flourish, you need to dig a grave for the private office."
-- Cameron Herold, founder of BackPocket COO, writing at OPEN Forum
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Editor:  James daSilva
Contributing Editor:  Derby Cox
Advertising:  Candace Donlin
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