In marketing, looks are everything
An eye-catching package design is a smart investment for products of all types, writes Ted Mininni, president of design consultancy firm Design Force. Good marketing strategies recognize that shoppers are more visual than verbal and reinforce a logo and look through advertising and packaging. Monster, for example, is better recognized for its neon-green slashed "M" than for its "Unleash the Beast" slogan. Packaging World online
Food-related startups attract venture capitalists
Venture capitalists in Silicon Valley have become increasingly interested in food startups, and they put about $350 million into food-related businesses in the last year. The startups are looking to disrupt the industry in a variety of ways, such as by providing an online marketplace for farmers' products or by creating entirely new foods. "Consumers are interested in sophisticated experiences that are beautifully delivered, which we've seen happen on the Web and with products like the iPhone," said Tony Conrad, a partner with True Ventures. "Now, we're seeing that happen with food and beverage." The New York Times (free-article access for SmartBrief readers)
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