Ardagh, Heinz team on new jar for culinary ketchups | In marketing, looks are everything | Food-related startups attract venture capitalists
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May 1, 2013
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Ardagh, Heinz team on new jar for culinary ketchups
Ardagh Group is teaming up with H.J. Heinz to develop a 300-gram glass jar for a new line of culinary ketchups that will be available in Europe. Packaging Business Review (U.K.) (4/25)
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In marketing, looks are everything
An eye-catching package design is a smart investment for products of all types, writes Ted Mininni, president of design consultancy firm Design Force. Good marketing strategies recognize that shoppers are more visual than verbal and reinforce a logo and look through advertising and packaging. Monster, for example, is better recognized for its neon-green slashed "M" than for its "Unleash the Beast" slogan. Packaging World online (4/25)
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Food-related startups attract venture capitalists
Venture capitalists in Silicon Valley have become increasingly interested in food startups, and they put about $350 million into food-related businesses in the last year. The startups are looking to disrupt the industry in a variety of ways, such as by providing an online marketplace for farmers' products or by creating entirely new foods. "Consumers are interested in sophisticated experiences that are beautifully delivered, which we've seen happen on the Web and with products like the iPhone," said Tony Conrad, a partner with True Ventures. "Now, we're seeing that happen with food and beverage." The New York Times (tiered subscription model) (4/30)
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Other News
Recycling & Sustainability
Coke teams with WaterAid for clean drinking water in Africa
Coca-Cola is working with international nonprofit WaterAid to bring safe drinking water to a town in Burkina Faso and two rural communities in southern Ethiopia. The company also said it plans to replace 100% of the water it uses to make soft drinks by 2020. Environmental Leader (4/29)
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Health & Wellness
BPA ban for kids' food containers, care products passes Minn. House
Bisphenol-A could soon be banned from personal care products and food containers meant for children in Minnesota. The state already bans the chemical in baby bottles and sippy cups, and a bill passed by the House of Representatives on Friday would add the other products to the ban. The state's Senate will now consider the bill. Minnesota House of Representatives (4/26)
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SmartQuote
Three grand essentials to happiness in this life are something to do, something to love, and something to hope for."
-- Joseph Addison,
British essayist, poet, playwright and politician
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