End-of-year rush to give big lift to 2012 box office | Ad revenue helps lift National CineMedia's quarterly results | "Reservoir Dogs," "Pulp Fiction" return to theaters in December
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November 14, 2012
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End-of-year rush to give big lift to 2012 box office
With critically acclaimed films such as "Skyfall" and "Argo" drawing in audiences this fall, and expected big hits "The Hobbit" and "Twilight: Breaking Dawn -- Part 2," on the horizon, the 2012 box office should end up well ahead of 2011 numbers, insiders say. "The strangest thing of all about the 2012 box office will be that holiday movies, not summer blockbusters, will ultimately be the films that push us over the top. ... Hollywood will indeed have a green Christmas and a very happy new year," said Jeff Bock, an analyst at Exhibitor Relations. TheWrap.com (11/12)
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Cinema Market News
Ad revenue helps lift National CineMedia's quarterly results
An 8.5% year-over-year increase in ad revenue helped boost National CineMedia's overall revenue to $143.7 million in the third quarter, up 5.7%, the company reported. However, with the company's decision to wind down its Fathom Business Events operation, events revenue fell 35.2%. "Bigger picture, cinema advertising remains one of the few mediums that offer advertisers an engaged viewer and high rates of recall," said Anthony DiClemente, an analyst with Barclays Capital. MediaPost Communications/Digital Outsider blog (11/2)
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"Reservoir Dogs," "Pulp Fiction" return to theaters in December
The first two feature-length films directed by Quentin Tarantino will return to theaters in December thanks to a partnership between NCM Fathom Events, Miramax and IGN. "Reservoir Dogs" will land Dec. 4 and will be followed two days later by the Oscar-winning "Pulp Fiction." The films will be shown via a digital projector on 625 screen across the U.S. "There is no doubt that Quentin Tarantino's writing and directorial style has reinvented filmmaking as we know it," said Shelly Maxwell, executive vice president at NCM Fathom Events. The Hollywood Reporter (10/23)
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Screenvision distributes Coldplay concert in advance of live album
Screenvision teamed with EMI's Parlophone and Arts Alliance Media for U.S. cinema screenings of Coldplay's first concert film in nine years. The showings, held Tuesday, precede next week's release of the group's "Live 2012" album. "Over the years, our crowd has become more and more a part of the concert itself. ... We wanted to try to bottle the incredible feeling that they give us, and hence our concert film," said Chris Martin, Coldplay's lead vocalist. Los Angeles Times (tiered subscription model)/Pop & Hiss blog (11/2)
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ShowEast shows off the latest tech, products for cinemas
Cinema Scene Marketing was among the vendors showcasing new products at this year's ShowEast trade show. The new "gopicnic" packaged meals are aimed at health-conscious moviegoers, with a variety of flavors as well as gluten-free and vegan options, all of which come in at less that 500 calories, according to the company. FilmJournal.com (11/5)
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Marketing Trends
Disney lands a box office record with "Wreck-It Ralph"
With an opening-weekend box office of $49.1 million, "Wreck-It Ralph" opened November by beating the previous record for a Disney animated film debut, narrowly edging out 2010's "Tangled." "Flight," with Denzel Washington, came in second with $25 million. The Huffington Post (11/4), The Washington Post (tiered subscription model)/Comic Riffs blog (11/4)
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Digital out-of-home ad spend rises 11.8% in year's first half
Digital out-of-home advertising rose 11.8% in the first half of 2012, compared with year-ago figures -- a growth rate more than six times that of the overall media industry, according to the Digital Place-based Advertising Association. MediaPost Communications/Digital Outsider blog (10/12)
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Campaigns and Strategies
Halo 4 takes video game marketing fight to cinemas
In the yearly battle for video game supremacy, the major product lines are pulling out all of the marketing stops this year. Cinemas figured in the campaign for Halo 4, with a two-minute trailer from ad agency Twofifteen McCann and producer David Fincher that offered an exclusive look into the new edition of the game. Advertising Age (free access for SmartBrief readers) (11/5)
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Technology
Dolby Atmos brings new focus to cinema sound
The latest step for Dolby sound is known as Atmos. The new technology produces up to 128 audio elements over 64 channels that include ceiling speakers, allowing sound designers to focus on moving objects instead of directional effects. Tech Digest (U.K.) (10/18)
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James Cameron: "Life of Pi" takes 3D movies to a new place
An unusual story about a boy stranded on a lifeboat with a tiger is an even more unusual subject for 3D treatment on the movie screen. But "Life of Pi," according to James Cameron, "is visually amazing, inventive, and it works on you in ways you're not really aware of. ... It does what good 3D is supposed to do, which is, it allows you to forget you're watching a 3D movie." Cameron's 3D production company helped equip the set for the Ang Lee movie. Los Angeles Times (tiered subscription model) (11/2)
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CAC News
Cinema Advertising Council announces new positions for Marks, La Forgia
The Cinema Advertising Council has announced that Cliff Marks, president of sales and marketing at National CineMedia, has been elected to the position of president and chairman of the association, and Screenvision Vice President of National Sales Suzanne La Forgia has been elected as executive director. In addition, NCM's Steve Ochs will chair the marketing committee, and Lauren Zweifler will chair the research committee. Read more.
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SmartQuote
Success is often just an idea away."
-- Frank Tyger,
American cartoonist, columnist and humorist
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