Sustainability to gain influence in packaging | Skyy Vodka to roll out velvet-covered bottle for the holidays | Diageo allows consumers to deliver a message on a bottle
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October 31, 2012
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Sustainability to gain influence in packaging
The packaging industry's biggest challenge within 10 years will be sustainability, not cost, food safety or food security, according to a survey by DuPont and Packaging World. Regulation will gain influence on packaging design, 82% of industry respondents said. Respondents also said lifecycle analysis and recyclability of the package will be the most important factors in assessing sustainability a decade from now. Environmental Leader (10/26)
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Skyy Vodka to roll out velvet-covered bottle for the holidays
Skyy Vodka will introduce a patterned, velvet-covered bottle to help the brand stand out during the holiday season. Part of the proceeds from sales of the limited edition bottles will be donated to the AIDS-fighting organization amfAR. Drinks Brands (10/24)
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Diageo allows consumers to deliver a message on a bottle
Diageo is employing Evrything technology to turn bottles of spirits into talking brands. Pioneered in Brazil in August, consumers can attach personalized messages to a bottle via a QR code, allowing them to give a message and a Diageo bottle in one gift. "We're turning physical products into owned digital assets and building a direct, one-to-one digital relationship with the consumer," says Evrything founder and chief marketer Andy Hobsbawn. Advertising Age (free access for SmartBrief readers) (10/29)
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Recycling & Sustainability
Okla. glass plant earns Energy Star certification
The Oklahoma-based Verallia Sapulpa glass plant received an Energy Star certification from the Environmental Protection Agency after redesigning its glass furnace and improving energy consumption by 38%. Sapulpa is one of three Verallia plants to earn the certification, which was presented to the Sapulpa plant last week. Sapulpa Daily Herald (Okla.)/Sapulpa Daily Herald (10/24)
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Busch's bottle drive will benefit food banks and schools
Busch's Fresh Food Market will hold a bottle-collection competition next month and will donate proceeds to organizations that provide food to those in need. Participants place containers in a TOMRA Systems reverse vending machine and can designate a school for prize money; the 10 schools that collect the most will receive $5,000 total. Progressive Grocer (10/24)
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Health & Wellness
Doctor supports petition for BPA ban in Canada
Although Health Canada formally declared bisphenol A a toxic substance, it is still present in many products, and the Toronto-based group Environmental Defence started a petition urging the government to pass measures that would ban BPA in food and beverage containers. Krista Moyer, a naturopathic doctor, supports the petition and encourages her patients to minimize their exposure to BPA. "I suggest no plastic whatsoever; drink from glass water bottles ... All these toxins have a cumulative effect," she said. Georgia Straight (Vancouver, British Columbia) (10/24)
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GPI News
GPI announces 2012 Clear Choice Award winners
GPI today announced the winners of its 2012 Clear Choice Awards. This year, eight consumer product goods companies were recognized for their achievements in creating innovative glass packages with shelf impact. Entries were judged on innovation, package design (including container label and closure), and consumer appeal. While there are eight specific product categories, Skinnygirl Vodka, made by Beam Global Wine and Spirits, was named the overall winner by a panel of independent judges. The glass container for Skinnygirl Vodka is manufactured by Vitro. See the full list of winners.
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SmartQuote
Where there is no imagination there is no horror."
-- Sir Arthur Conan Doyle,
Scottish physician and writer
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