Davis working to change the status quo | Campaigners take aim at British media portrayals of women | Male TV insiders seek better representation of women
November 29, 2012
Geena Davis Institute on Gender in Media SmartBrief
Working to create positive images of girls and women in media and entertainment

Gender In Media
Davis working to change the status quo
The comparative lack of female characters to male ones in children?s media and the impact that has on the thinking of young girls and boys helped drive the launch of the Geena Davis Institute on Gender in Media, the Academy Award-winning actor tells GOOD. Data shows the disparity helps keep real-world glass ceilings in place, Davis noted, saying ?at the entry level, women are doing great. It?s at each level of promotion where women start to fall out, and I think part of the reason that could be is that people are not used to thinking of women as the boss, as the leader.? Good.is (11/25)
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Trends & Insights
Male TV insiders seek better representation of women
"Weeds" writer and producer Stephen Falk and "Community" creator Dan Harmon are among the television industry insiders to speak on the added value women bring to a creative team and the need to increase the number of women working in the medium. ?I think having them in the room is crucial to a family comedy, ensemble comedy, television comedy, where half the eyeballs on your show are women ... I think we have to stop thinking of it as a quota thing and think of it as a common-sense thing," Harmon has said of the persistent gender gap in television. Slate (11/26)
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Study: Fewer women than men in leadership roles until 2085
It could take until nearly the end of the century for women in the workforce to reach equal representation in leadership roles, according to one study. Currently, women hold about a quarter of leadership roles in government and about one-fifth of leadership roles in nonprofits and entrepreneurial ventures, the study found. American City Business Journals/Nashville, Tenn./Women of Influence blog (11/15)
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Ideas in Action
Mobile Film Classroom drives opportunity to L.A. youth
The Mobile Film Classroom, a digital media production studio-on-wheels, enables youth in Los Angeles County who are consider at-risk to learn about the digital media industry through hands-on lessons in movie making. "We believe being literate in film history and knowing how to navigate, use and critique digital media is what it means to be literate in the 21st Century," the non-profit states on its website. Mobile Film Classroom, (11/2012)
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White House asks Davis, others to judge Equal Future App Challenge
Kansas state Rep. Barbara Ballard, Girl Scouts CEO Anna Maria Chavez and Academy Award-winning actor Geena Davis are among the leaders who have been asked to judge the Equal Future App Challenge to develop an application that promotes civic education and/or encourages girls to aspire to leadership roles. The contest is being run by the U.S. as part of its commitment to the Equal Futures Partnership, a United Nations-backed effort to promote political and economic empowerment for women around the world. The White House Blog (11/27)
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Top-Toy's Christmas catalog features gender-neutral play
In an effort that reinforces Sweden's push for gender neutrality, Swedish toymaker Top-Toy has published a toy catalog for Christmas featuring boys playing with a doll house and girls brandishing a toy machine gun. "With the new gender thinking, there is nothing that is right or wrong. It's not a boy or a girl thing, it's a toy for children," said Jan Nyberg, Top-Toy's director of sales. RT.com (Russia) (11/26)
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Geena Davis Institute on Gender in Media News
See Jane unveils new PSA video
Geena Davis Institute on Gender in Media has unveiled a new infographic-style public service announcement video outlining the importance of challenging gender stereotypes. Watch It. Share it. Help spread the word.
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The most exhausting thing in life is being insincere."
-- Anne Morrow Lindbergh,
American author and aviator
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About Geena Davis Institute on Gender in Media
Geena Davis Institute on Gender in the Media Founded by Academy Award®-winning actor Geena Davis, the Institute is the only research-based organization working with media and entertainment companies with cutting-edge research, education, and advocacy programs to dramatically improve how girls and women are reflected in media targeting children 11 and under. For more information visit: www.seejane.org.
About MSMU
Mount Saint Mary's University Mount Saint Mary’s University is the only women’s university in Los Angeles and one of the most diverse in the nation. We offer a dynamic learning experience in the liberal arts and sciences, enhanced by an emphasis on building leadership skills and fostering a spirit to serve others. For more information, visit www.msmu.edu.
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