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April 24, 2012
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The ClickBank Internet marketing newsletter providing weekly updates on the industry trends

  Industry News 
  • Why marketers are embracing CPA
    Digital marketers are increasingly embracing cost-per-action affiliate marketing, which allows them to target campaigns to very specific audiences as well as sponsor online games and quizzes that yield new sales leads, writes CPAlead CEO Peter Tarr. iMedia Connection (4/20) LinkedInFacebookTwitterEmail this Story
  • Google rolls out tool to measure ad views
    Google launched a new tool this past week called Active View, which was created to measure whether an ad has been viewed and help advertisers only pay for ads that consumers look at. Ad agencies accustomed to dealing in billions of impressions may be slow to adopt the new metric, said digital strategy adviser Augustine Fou. SearchEngineWatch.com/ClickZ (4/20) LinkedInFacebookTwitterEmail this Story
  • PPC and the danger of only looking at the numbers
    Click-through and conversion rates are vital data for measuring the effectiveness of pay-per-click campaigns, but there's a danger in focusing only on the numbers, writes online marketer Howie Jacobson. Sometimes, marketers need to stop and ask the questions that can put a human face on the customers they're trying to reach, he advises. SearchEngineWatch.com (4/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trend Watch 
  • Report: Paid-search ads boost online sales
    Consumers who clicked through to shopping sites via paid-search ads spent 27% more in the first quarter of 2012 than they did in the same period last year, according to PM Digital. Average order value rose 3% while retailers' cost-per-click declined 3% during the period. Internet Retailer (4/20) LinkedInFacebookTwitterEmail this Story
  Legal & Policy News 
  • Amazon to start collecting Nevada sales tax in 2014
    Nevada Gov. Brian Sandoval has reached an agreement with Amazon that calls for the online retailer to start collecting sales tax on in-state purchases in 2014, unless the federal government passes a law that would require the collections to start sooner. Sales tax in Nevada ranges from 6.85% in some rural counties to 8.1% in Clark County, where Las Vegas is located. Las Vegas Sun (4/23) LinkedInFacebookTwitterEmail this Story
  • Other News
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  SmartQuote 
It's not that I'm so smart, it's just that I stay with problems longer."
--Albert Einstein,
German-born physicist


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