Mass. salon focuses on an inviting experience | Revenue up at Abu Dhabi spa | Commentary: Massage is healing for therapists, too
April 25, 2012
ISPA SmartBrief
Spa industry news
Spa Spotlight
Mass. salon focuses on an inviting experience
Beleza Salon and Spa in Chelmsford, Mass., is the result of what owner Kathy MacDonald's focus on "everything beauty." MacDonald said she strives to offer clients an "inviting" experience with a calm atmosphere and custom nail, makeup and massage treatments. (4/24) 
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Revenue up at Abu Dhabi spa
Despite growing competition from spas and salons in the Abu Dhabi area, revenue is rising at the CHI, The Spa at Shangri-La, Qaryat, the company said. Total revenue in the first quarter rose 32% compared with a year ago, the company said. The results come at a time of increasing competition in the region: Seven new spas have opened in the area in the last year, the company says.
Hotelier Middle East (United Arab Emirates) (4/2012) 
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Commentary: Massage is healing for therapists, too
Massage not only promotes relaxation and healing for clients, it benefits the massage therapists as well, writes massage therapist and arts editor Kilian Melloy. "Offering healing to others can be a profound healing journey for the therapist as well as the client," Melloy writes.
Edge Publications (4/23) 
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Retail Rundown
Scar treatments that leave no trace
Customers with scars have a growing list of treatments they can turn to, experts say. Among them are chemical peels, filler injections and lasers that target scar tissue or resurface skin. Costs range from less than $20 for skin oils to more than $500 for laser treatments.
Ottawa Citizen (Ontario) (4/20) 
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Other News
Hospitality Trends
Report: Hotels are pushing for more personalization
Personalization is receiving greater focus from the hotel industry as new practices and technology allow hotels to match their offerings with an individual's preferences, Market Metrix reports. In its Hospitality Trends and Opportunities study for 2012, the group says hotels are bringing this new level of customization to their marketing efforts and guest amenities.
Hospitality Net (4/24) 
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Business Best Practices
5 types of records you need to keep to avoid paying too much on taxes
It's possible to overpay on your taxes if you don't keep proper records about income and expenses, Bonnie Lee writes. "To prevent confusion, monies from sources other than sales when deposited into the business bank account must be classified according to the type of income they represent," she writes.
Fox Business Small Business Center (4/20) 
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Customer Service
7 tips for listening to your customers
In today's technology-focused world, companies that listen to their customers can get a leg up on the competition, writes Marty Zwilling of Startup Professionals. "Instead of using the technology to avoid customer contact, use it to make personal contact via the phone or Skype, anywhere in the world," he recommends. Be sure to manage your ego, and ask open-ended questions, he writes.
Startup Professionals Musings blog (4/24) 
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Save your customers time with new apps
Companies can boost business with technology and smartphone applications that save time for their customers, writes instructional designer Michael Eckenfels. Apps that let customers secure a place in line for a service are a top pick, Eckenfels writes, and he also recommends shopping apps that include products in searches and deal sites such as Groupon. (4/24) 
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Finance and Economics
Mother's Day spending is expected to reach $18.6 billion
Mother's Day gift spending is expected to rise from an average of $140.73 per person last year to $152.52, according to the National Retail Federation. Total spending should come in at $18.6 billion, with the greeting card holding on to the top purchase spot, with 83% of a respondents to a survey saying they plan to make a card purchase for mom.
MediaPost Communications/Marketing Daily (4/24),  Chicago Sun-Times (free registration) (4/24) 
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Water Cooler
Men's life expectancy has increased faster than women's
Women have seen smaller increases in life expectancy than men have in recent decades, according to a report from the University of Washington. While life expectancy for men went up by 4.6 years between 1989 and 2009, women's life expectancy grew by only 2.7 years. "We need to do a better job educating people about lifestyle and getting good health care," said Ali Mokdad, who directed the research team.
USA Today (4/20) 
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Open the door to major media coverage
There are still spaces left for spas to sponsor the 2012 ISPA Media Event in New York City. This event brings journalists from media outlets like The New York Times, NBC, The Wall Street Journal and People to your booth to experience a special treatment you create. It's a can't-miss media exposure opportunity!
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