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| ISA SmartBrief |
| September 13, 2012 |
Checkers/Rally's finds new look for signature design
Checkers/Rally's has unveiled three remodeled restaurants in Ohio, part of a group of 10 test sites that will sport the new design by year's end. The new look incorporates traditional signature elements including neon signs and checkerboards in a more modern way, and sports a new logo as part of a larger push to shake up the chain's image, says VP Jennifer Durham. BurgerBusiness.com (9/7)
What's the outlook for 1,000 new eateries?
Independent operators came out of a lengthy slump to open 1,000 new restaurants in the past year, according to NPD Group, a trend that appears crazy and canny in equal measure. Forbes' Carol Tice details the pros and cons of launching an independent eatery in a post-recession economy that's still full of uncertainty. Forbes (9/11)
7-Eleven revamps stores with a focus on food
7-Eleven is updating its stores and adding a slew of new quickservice food options including pizza and tacos prepared in Turbochef ovens. The stores will showcase prepared foods in new glass-fronted hot-food cases and will also expand their heavily-trafficked coffee bars. San Diego Union-Tribune (9/9)
Other News
Intel explains the need for, benefits of digital sign kit
Intel recently launched the third-generation version of its Digital Signage Evaluation Kit, a partnership with Windows and several other companies that aims to make it easier for companies to implement full-feature digital signage systems. "We continue to see the progression from the old, what we call 'dumb digital signage,' to now a connected and intelligent and multifunctional digital signage with the integration of smart technologies for remote management, energy efficiency, and analytics for return on investment," said Intel's Jose Avalos. Digital Signage Today (9/10)
How digital menu boards drive revenue
Digital menu boards can drive higher sales at more places than quickservice eateries -- they're also proving to be revenue drivers at arenas and corporate and campus dining facilities, according to digital sign provider Omnivex. In addition to boosting sales and productivity, the signage has proven itself as a brand-promotion tool, said Omnivex President Jeff Collard. Digital Signage Today (9/12)
Other News
Businesses learn the facts about new sign rules
Contrary to their fears, about 300 businesses in La Crosse, Wis., wouldn't be forced to take down nonconforming signs under a proposed new sign code, at least not immediately. Further, popular and attractive signs such as the guitar-shaped monument touting Dave's Guitar Shop would be granted variances under the new rules, officials said last week. La Crosse Tribune (Wis.) (9/8)
New ISA videos simplify sign code issues
ISA is introducing new content on its website and releasing the first in an ongoing series of short animated videos. Read more. Blank (9/13)
ISA speaks to Utah municipal officials
On September 12th, ISA's Kenny Peskin joined representatives from the Utah Sign Association in Salt Lake City in presenting an educational session at the Utah League of Cities And Towns Annual Conference. Read more. Blank (9/13)
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