Holiday season gives e-commerce industry a boost | Online retailers leverage holidays for contests, shopping sprees | Old Navy's BuzzFeed takeover includes interactive holiday cheer
December 12, 2012
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E-commerce Holiday Update
Holiday season gives e-commerce industry a boost
Online retail sales rose 14.4% in the period from Nov. 1 to Dec. 2, compared to the same span last year, according to comScore, with dramatic jumps on Thanksgiving and Black Friday. ?We are seeing growth come from an increase in both the number of buyers and the average spending per buyers. It suggests broad-based strength in the e-commerce sector,? said chairman Gian Fulgoni.
Women's Wear Daily (subscription required) (12/5),  MediaPost Communications/Online Media Daily (12/5) 
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With just 15 days left before Christmas, Green Monday (12/10) sales showed a 10.7% YoY volume increase over last year (12/12), mainly driven by merchant deals and discounts on popular gift items. Overall sales volume for the week commencing December 3rd grew 7.1% compared with Season-to-Date growth of 12.2% YoY.
Seasonal Trends
Shippers gear up for bigger holiday season
Continued growth of online shopping is proving a boon to shippers this holiday season. FedEx staffers are expected to handle 200 boxes per second or 19 million packages on Monday, as holiday shipping hits its stride; UPS predicts its busiest day will be Dec. 20, when worldwide volume will swell to as many as 69 million packages.
The Star-Ledger (Newark, N.J.) (12/9) 
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A look back at the evolution of Cyber Monday
Since the term was coined in 2005, Cyber Monday has grown from a fun at-work shopping trend to the perfect end cap to a weekend full of deals over Black Friday weekend. In an interview on Bloomberg TV, Executive Director Vicki Cantrell explains how the rise of mobile technology has helped retailers complete this 'Cyber Five' stretch of deals, and the creative ways brands have leveraged Cyber Monday as a full-fledged digital showcase for products and services. Watch the video.
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Tips to make the most out of your e-holiday marketing
With only a few weeks remaining before the end of the holiday season, making significant changes to a holiday marketing program can prove to be difficult and chaotic. A new white paper by Steelhouse posted in the library provides an in-depth plan to reassess strategies to help drive click-through rates, incentivize past purchasers and create loyal shoppers. Also included: 10 e-commerce opportunities marketers should focus on to ensure holiday campaigns are a success. Download the white paper.
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