Immersion Active SmartBriefDesigned specifically for marketers, Silver Tsunami eBrief is a FREE, weekly e-mail newsletter. It provides the latest market, campaign and research updates for the baby boomer and senior markets.&nbsp;Click&nbsp; <a href='http://www.smartbrief.com/immersionactive/index.jsp?sb_code=rss'>here</a> to subscribe.http://www.smartbrief.com/news/immersionactive?sb_code=rsshttp://www.smartbrief.com/images/homepage/hed-smartbrief.gifImmersion Active SmartBriefhttp://www.smartbrief.com/news/immersionactive?sb_code=rssen-us21 May 2013 12:23:12 CDTBoomer women are unimpressed by traditional, social appealshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D00CECFA1-65B7-41CE-96B9-921774F4DB95%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D00CECFA1-65B7-41CE-96B9-921774F4DB95%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3DrssAmong boomer women, coupons and peer reviews still top social networks and traditional advertising as purchase influencers, w -More- ]]>21 May 2013 12:23:12 CDTMarketingSenior housing needs to take into account influence of online reviewshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D57ADCFC4-9E4D-48B1-AD9C-C08B09714017%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D57ADCFC4-9E4D-48B1-AD9C-C08B09714017%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3Drss -More- ]]>21 May 2013 12:23:12 CDTMarketingData can help with aging in place when applied correctlyhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D65E6B0F2-3974-4442-B26F-9DBF0A0A726B%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D65E6B0F2-3974-4442-B26F-9DBF0A0A726B%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3DrssBig Data won't be able to predict when a particular aging-in-place senior will have a problem that needs swift attention, wri -More- ]]>21 May 2013 12:23:12 CDTTechnologySocial Security comes to smartphones -- but why?http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D9B6BF13D-5AA2-4B27-AB65-6852F26E7976%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D9B6BF13D-5AA2-4B27-AB65-6852F26E7976%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3DrssSocial Security now has a website optimized for smartphones, writes Laurie Orlov, but it is unclear who will gain from it.  -More- ]]>21 May 2013 12:23:12 CDTTechnologyNew technology helps seniors stay connected and safehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D6C6A563C-DD25-45AB-AB5A-073F536E7F75%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D6C6A563C-DD25-45AB-AB5A-073F536E7F75%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3Drss -More- ]]>21 May 2013 12:23:12 CDTTechnologyHaving multiple generations on board is key to startup's successhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3DF25A9664-ACB3-4FF7-8700-534CBC019F09%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3DF25A9664-ACB3-4FF7-8700-534CBC019F09%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3DrssA multigenerational approach to hiring has been one of the keys to success for women's underwear startup Knix Wear, founder J -More- ]]>21 May 2013 12:23:12 CDTTrends and InsightsSurvey finds retirement woes worldwidehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D8D9754AE-BE71-4E06-8993-9A692F86C21C%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D8D9754AE-BE71-4E06-8993-9A692F86C21C%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3DrssU.S.  -More- ]]>21 May 2013 12:23:12 CDTTrends and InsightsStudy confirms heart benefits of midlife fitnesshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D7166ABB3-DB74-4B97-BDEF-0883A90CCC2A%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D7166ABB3-DB74-4B97-BDEF-0883A90CCC2A%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3DrssAlthough it's well understood that good physical fitness at midlife can add years of healthy living, a new study specifically -More- ]]>21 May 2013 12:23:12 CDTTrends and InsightsWhy health care costs are a severe threat to retirementhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3DD70F5371-A225-467E-BBBA-D0D21D38780D%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3DD70F5371-A225-467E-BBBA-D0D21D38780D%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3Drss -More- 

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]]>21 May 2013 12:23:12 CDTTrends and InsightsFree Webinar -- There's No Place Like Home: Tapping Into 50+ Consumers' Passion to Age In Placehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D1DFE1BB9-68A9-405A-AEFC-05E94082AC58%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D1DFE1BB9-68A9-405A-AEFC-05E94082AC58%26brief%3Dimmersionactive%26sb_code%3Drss%26%26campaign%3DrssJune 13, 2 p.m. EDT More than 90% of baby boomers want to remain in their own homes as they age.  -More- ]]>21 May 2013 12:23:12 CDTImmersion Active News and EventsNever do a wrong thing to make a friend or to keep one.http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D49E030BB-56AE-404E-94B1-7DD6FE26893C%26brief%3Dimmersionactive%26sb_code%3Drss%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D1AB3B671-F08D-4074-A871-387536E0C138%26copyid%3D49E030BB-56AE-404E-94B1-7DD6FE26893C%26brief%3Dimmersionactive%26sb_code%3Drss%26campaign%3DrssRobert E. Lee,American soldier and Confederate general -More- ]]>21 May 2013 12:23:12 CDTSmartQuote