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<rss version="2.0"><channel><title>Word of Mouth Marketing SmartBrief</title><description>Designed specifically for professionals interested in word of mouth marketing and social media news and trends, the Word of Mouth Marketing SmartBrief is a FREE 3x/week e-mail newsletter. By providing the latest need-to-know industry news and information, Word of Mouth Marketing SmartBrief saves you time and keeps you smart. &amp;nbsp;Click&amp;nbsp; &lt;a href='http://www.smartbrief.com/womma/index.jsp?sb_code=rss'&gt;here&lt;/a&gt; to subscribe.</description><link>http://www.smartbrief.com/news/womma?sb_code=rss</link><image><url>http://www.smartbrief.com/images/homepage/hed-smartbrief.gif</url><title>Word of Mouth Marketing SmartBrief</title><link>http://www.smartbrief.com/news/womma?sb_code=rss</link></image><language>en-us</language><lastBuildDate>19 Jun 2013 09:58:38 CDT</lastBuildDate><item><title>WOMM is more important to small businesses than 5 years ago, survey says</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D1CAE44F8-1177-4885-93E4-E3BD7B16B482%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D1CAE44F8-1177-4885-93E4-E3BD7B16B482%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">The number of small businesses that say word-of-mouth marketing is their most important venue for acquiring new customers inc&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D1CAE44F8-1177-4885-93E4-E3BD7B16B482%26brief%3DWOMMA%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>19 Jun 2013 09:58:38 CDT</pubDate><category>Everybody's Talking About ...</category></item><item><title>Facebook to take on Vine with video-enabled Instagram, source says</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D6D7D0B9B-E94C-409B-90E2-62C2B1DC3435%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D6D7D0B9B-E94C-409B-90E2-62C2B1DC3435%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Facebook is poised to launch a video-sharing service built on its Instagram platform, according to a source. &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D6D7D0B9B-E94C-409B-90E2-62C2B1DC3435%26brief%3DWOMMA%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>19 Jun 2013 09:58:38 CDT</pubDate><category>WOMM at Work</category></item><item><title>Social buzz helps restaurant chains shape their menus</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D5AB9999D-D2C8-40AE-BC16-944D24B8E6DD%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D5AB9999D-D2C8-40AE-BC16-944D24B8E6DD%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Online reputation management firm newBrandAnalytics has used more than 150,000 online mentions of 100 buzzworthy restaurants &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D5AB9999D-D2C8-40AE-BC16-944D24B8E6DD%26brief%3DWOMMA%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>19 Jun 2013 09:58:38 CDT</pubDate><category>WOMM at Work</category></item><item><title>SeatGeek takes data-driven approach to finding buzzworthy artists</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D1450EC47-0949-4FB3-86B1-82BD485B9528%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D1450EC47-0949-4FB3-86B1-82BD485B9528%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Event-ticket search engine SeatGeek is tapping into its sales data to help brands identify musical acts about to surge in pop&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D1450EC47-0949-4FB3-86B1-82BD485B9528%26brief%3DWOMMA%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>19 Jun 2013 09:58:38 CDT</pubDate><category>WOMM at Work</category></item><item><title>How hashtags could help Facebook reach TV audiences</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D935B8279-BF75-422F-8C1F-FDCBCD759D1F%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D935B8279-BF75-422F-8C1F-FDCBCD759D1F%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Facebook's decision to add hashtags could help the social network reach "second screen" users who chat on social networks whi&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D935B8279-BF75-422F-8C1F-FDCBCD759D1F%26brief%3DWOMMA%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>19 Jun 2013 09:58:38 CDT</pubDate><category>WOMM at Work</category></item><item><title>Reliable viral success draws from past viral hits</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D107ED33F-2BB9-4777-914B-82EA76AEEA8F%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D107ED33F-2BB9-4777-914B-82EA76AEEA8F%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">The factors behind what makes viral videos go viral aren't as mysterious as some researchers and marketers would lead to beli&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D107ED33F-2BB9-4777-914B-82EA76AEEA8F%26brief%3DWOMMA%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div><p><div style="background-image:url('/images/briefs/common/graphicbox_top.gif');background-repeat:no-repeat;clear:both;margin:0 auto;margin-top:14px;border:1px solid #000000;padding:4px;padding-top:18px;"><strong>Honor Your Work with A WOMMY Award</strong>
<br/>Are you making great strides in social media, research, analytics or influencer marketing programs? Then a WOMMY Award is the perfect chance to show everyone you belong with the marketing elite. As the premiere industry award from WOMMA and its community, the WOMMY's recognize our industry's most inspiring work. Early bird deadline is July 15. <a target='_blank' href='http://www.womma.org/wommys'><B>Learn more here</B></a>. 

<br/><a href="http://www.womma.org/wommys"><img border="0" src="http://www.smartbrief.com/images/i/AF1335ED-2938-4234-B16F-42BB4A501F12/WOMMYLogo2013-180wide.jpg"/></a></div></p>]]></description><pubDate>19 Jun 2013 09:58:38 CDT</pubDate><category>Building Blocks of Buzz</category></item><item><title>Justin Bieber: 40 million brand advocates strong</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D15974D2F-DD4C-4EE7-93E1-D9DB0FEF6B69%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D15974D2F-DD4C-4EE7-93E1-D9DB0FEF6B69%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">With the WOMMY Awards heating up, WOMMA has asked us to consider word of mouth worthy moments that have occurred at Awards Ce&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D15974D2F-DD4C-4EE7-93E1-D9DB0FEF6B69%26brief%3DWOMMA%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>19 Jun 2013 09:58:38 CDT</pubDate><category>Words from WOMMA</category></item><item><title>WOMMY Awards 2013: Most talked about musical performances</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3DCEDA8584-B4A6-40B3-ADF3-AB9208B83E9C%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3DCEDA8584-B4A6-40B3-ADF3-AB9208B83E9C%26brief%3Dwomma%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">WOMMA has opened submissions for our 8th annual WOMMY Awards, celebrating the industry's most inspiring work, both online and&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3DCEDA8584-B4A6-40B3-ADF3-AB9208B83E9C%26brief%3DWOMMA%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>19 Jun 2013 09:58:38 CDT</pubDate><category>Words from WOMMA</category></item><item><title>Those who dream by night ... wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make it possible.</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D223F3264-817F-4F72-94E3-E48C31788665%26brief%3Dwomma%26sb_code%3Drss%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D223F3264-817F-4F72-94E3-E48C31788665%26brief%3Dwomma%26sb_code%3Drss%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">T.E. Lawrence, British army officer&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D944D51AA-EEF8-4384-9991-9D99548CC3B8%26copyid%3D223F3264-817F-4F72-94E3-E48C31788665%26brief%3DWOMMA%26sb_code%3Drss%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>19 Jun 2013 09:58:38 CDT</pubDate><category>SmartQuote</category></item></channel></rss>