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<rss version="2.0"><channel><title>SmartBrief on Social Media</title><description>Designed for marketers and decision makers who need to stay ahead of social networking trends, SmartBrief on Social Media is a FREE daily e-mail newsletter. It delivers hard-to-find news on creative social marketing campaigns, emerging technologies, research and best practices.&amp;nbsp;Click&amp;nbsp; &lt;a href='http://www.smartbrief.com/socialmedia/index.jsp?sb_code=rss'&gt;here&lt;/a&gt; to subscribe.</description><link>http://www.smartbrief.com/news/socialmedia?sb_code=rss</link><image><url>http://www.smartbrief.com/images/homepage/hed-smartbrief.gif</url><title>SmartBrief on Social Media</title><link>http://www.smartbrief.com/news/socialmedia?sb_code=rss</link></image><language>en-us</language><lastBuildDate>24 May 2013 11:33:33 CDT</lastBuildDate><item><title>Twitter lets brands target TV viewers in real time</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DEC2FDEE5-B15D-4383-A783-CB01800139A6%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DEC2FDEE5-B15D-4383-A783-CB01800139A6%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Twitter has a new ad offering that will allow brands and TV broadcasters to send targeted messages in real time to people who&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DEC2FDEE5-B15D-4383-A783-CB01800139A6%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>24 May 2013 11:33:33 CDT</pubDate><category>Today's  Buzz</category></item><item><title>Was Yahoo's Tumblr buy a smart investment?</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D77C73A0A-9B6C-49B8-BABE-BDBAFF55D504%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D77C73A0A-9B6C-49B8-BABE-BDBAFF55D504%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Web-publishing execs are weighing in on Yahoo's acquisition of blogging site Tumblr, saying it reflects a changing dynamic in&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D77C73A0A-9B6C-49B8-BABE-BDBAFF55D504%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>24 May 2013 11:33:33 CDT</pubDate><category>Network Update</category></item><item><title>Pandora app for Facebook allows users to share music</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DF48C5FBA-7397-49CC-B890-D0D0FDB55342%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DF48C5FBA-7397-49CC-B890-D0D0FDB55342%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Pandora's new Facebook application coordinates with the music provider's mobile app and website for easier music sharing. &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DF48C5FBA-7397-49CC-B890-D0D0FDB55342%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>24 May 2013 11:33:33 CDT</pubDate><category>Network Update</category></item><item><title>Smart brands adapt to put Vine videos to work</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DEC5F28A4-4BF3-4DE5-9A23-9E6B564E4ECD%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DEC5F28A4-4BF3-4DE5-9A23-9E6B564E4ECD%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Twitter's Vine tool challenges brands to rethink their video-marketing techniques to make use of its six-second format, Rae A&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DEC5F28A4-4BF3-4DE5-9A23-9E6B564E4ECD%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>24 May 2013 11:33:33 CDT</pubDate><category>Ideas in Action</category></item><item><title>Branded pages are most popular among social media marketers</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DB4DD6023-8778-4B3B-9BD6-A12BB15376C6%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DB4DD6023-8778-4B3B-9BD6-A12BB15376C6%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Nearly three-quarters of advertisers who spent at least $100,000 on social media advertisements in the first quarter used bra&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DB4DD6023-8778-4B3B-9BD6-A12BB15376C6%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>24 May 2013 11:33:33 CDT</pubDate><category>Research and Reports</category></item><item><title>What comes next after your infographic goes viral</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D1068E519-460C-4021-9E97-540738A2E12E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D1068E519-460C-4021-9E97-540738A2E12E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">The best way to stay in the spotlight after putting out an infographic that earns viral attention is to create a follow-up, D&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D1068E519-460C-4021-9E97-540738A2E12E%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>24 May 2013 11:33:33 CDT</pubDate><category>Research and Reports</category></item><item><title>How to build the influencer relationships your brand needs</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D05341FDA-60D8-4994-8F45-C0D764478FBB%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D05341FDA-60D8-4994-8F45-C0D764478FBB%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Digital influencers are growing in significance for businesses looking to build buzz online, but these influencers are also g&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D05341FDA-60D8-4994-8F45-C0D764478FBB%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>24 May 2013 11:33:33 CDT</pubDate><category>The Takeaway</category></item><item><title>Behold, the world's largest Lego model</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D47A46F3F-8913-45F5-8BF7-CD456AC23068%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D47A46F3F-8913-45F5-8BF7-CD456AC23068%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">A colossal Lego X-Wing model went on display in Times Square this week, and the 44-foot craft is the largest structure ever b&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D47A46F3F-8913-45F5-8BF7-CD456AC23068%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>24 May 2013 11:33:33 CDT</pubDate><category>Social Shareable</category></item><item><title>SmartBrief will not publish Monday</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DBC59AF35-1E73-4AFB-A484-6DBED779158E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DBC59AF35-1E73-4AFB-A484-6DBED779158E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">In observance of Memorial Day in the U.S., SmartBrief will not publish Monday. Publication will resume Tuesday.&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DBC59AF35-1E73-4AFB-A484-6DBED779158E%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>24 May 2013 11:33:33 CDT</pubDate><category>Editor's Note</category></item><item><title>#Follow Friday: MMA SmartBrief</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DAD2B875C-B7B3-4205-8CB7-6CB94168882D%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DAD2B875C-B7B3-4205-8CB7-6CB94168882D%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Don't ignore all the exciting innovations in the mobile-marketing sector. &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3DAD2B875C-B7B3-4205-8CB7-6CB94168882D%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div><p><div style="background-image:url('/images/briefs/common/graphicbox_top.gif');background-repeat:no-repeat;clear:both;margin:0 auto;margin-top:14px;border:1px solid #000000;padding:4px;padding-top:18px;"><strong>Digital Marketing Manager</strong>
<br/>Gay & Lesbian Victory Fund and Institute</div></p>]]></description><pubDate>24 May 2013 11:33:33 CDT</pubDate><category>Editor's Note</category></item><item><title>When people turn on TV they turn on Twitter.</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D79C5E770-85ED-4B95-85FE-F6D69D654C99%26brief%3Dsocialmedia%26sb_code%3Drss%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D79C5E770-85ED-4B95-85FE-F6D69D654C99%26brief%3Dsocialmedia%26sb_code%3Drss%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Matt Derella, Twitter's director of brand and agency strategy, as quoted by The New York Times&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D7E2ABBBD-9EC1-479C-A14E-755AA2A98E4E%26copyid%3D79C5E770-85ED-4B95-85FE-F6D69D654C99%26brief%3DSocialMedia%26sb_code%3Drss%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>24 May 2013 11:33:33 CDT</pubDate><category>SmartQuote</category></item></channel></rss>