MMA SmartBrief North AmericaDesigned specifically for mobile marketing professionals, MMA SmartBrief is a FREE, daily e-mail newsletter. It provides the latest industry news, trends, technology and innovations.&nbsp;Click&nbsp; <a href='http://www.smartbrief.com/mma/index.jsp?sb_code=rss'>here</a> to subscribe.http://www.smartbrief.com/news/mma?sb_code=rsshttp://www.smartbrief.com/images/homepage/hed-smartbrief.gifMMA SmartBrief North Americahttp://www.smartbrief.com/news/mma?sb_code=rssen-us20 May 2013 09:21:08 CDTAs consumers embrace summer, marketers turn to mobilehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3DE3453DB5-4BB9-4878-A260-95A451890D98%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3DE3453DB5-4BB9-4878-A260-95A451890D98%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssSummer-focused marketing pushes from travel, food and entertainment companies are focusing on mobile.  -More- ]]>20 May 2013 09:21:08 CDTTop StoryOscar Mayer engages mobile users with invitation to make videohttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3D9116780D-BB08-4941-AC57-DE5E8DBB71FD%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3D9116780D-BB08-4941-AC57-DE5E8DBB71FD%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssKraft Foods' Oscar Mayer is inviting mobile users to assemble videos using portions of the brand's Grandpa Frank commercials, -More- ]]>20 May 2013 09:21:08 CDTConsumer EngagementDairy Queen highlights Orange Julius at its storeshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3D2713AB51-E134-4974-AD0D-61D903936943%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3D2713AB51-E134-4974-AD0D-61D903936943%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssDairy Queen is using mobile to guide customers to its Orange Julius locations and encourages them to sample a smoothie.  -More- ]]>20 May 2013 09:21:08 CDTConsumer EngagementNewark, N.J., offers simple mobile way to get a taxihttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3D33A67393-0DF9-4B52-99DE-F93ACC4EE792%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3D33A67393-0DF9-4B52-99DE-F93ACC4EE792%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssDialing a single four-digit number is all that's necessary to summon a taxi, under a new mobile-marketing campaign from the c -More- ]]>20 May 2013 09:21:08 CDTConsumer EngagementWhite Castle "Slider-bration" mobile campaign encourages sharing the newshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3DDD598C7F-C2F6-4620-9642-CEF9E8CC8385%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3DDD598C7F-C2F6-4620-9642-CEF9E8CC8385%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssWhite Castle is incorporating mobile in a multimedia campaign for its "Slider-bration," offering 25-cent slider sandwiches fo -More- ]]>20 May 2013 09:21:08 CDTConsumer EngagementYahoo's board reportedly approves $1.1B deal to buy Tumblrhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3DF671389B-11E3-4458-BFDA-42BF3EA93849%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3DF671389B-11E3-4458-BFDA-42BF3EA93849%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssYahoo's board gave the go-ahead over the weekend to a $1.1 billion deal to buy Tumblr, a social blogging service with a stron -More- ]]>20 May 2013 09:21:08 CDTMarketing & Sector SolutionsConsumers are expected to step up purchases via mobilehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3D7669A282-5E01-47FC-A366-0B2C29F023CD%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3D7669A282-5E01-47FC-A366-0B2C29F023CD%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssWith more than half of all mobile users having made a purchase on their devices, mobile this year is expected to account for  -More- ]]>20 May 2013 09:21:08 CDTIndustry By the NumbersScreenShift format from Undertone's provides seamless ad experience on mobilehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3D9324C528-7147-4EE7-92C5-D48AD8B9DF5F%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3D9324C528-7147-4EE7-92C5-D48AD8B9DF5F%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssUndertone says its ScreenShift ad format allows advertisers to get more creative by seamlessly delivering ads on any kind of  -More- ]]>20 May 2013 09:21:08 CDTMaking It WorkWebinar: Turning Mobile Marketing into Consumer Purchases (June 4)http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3D92D4A397-191D-4028-A2F0-91FB72564AD3%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3D92D4A397-191D-4028-A2F0-91FB72564AD3%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssWhile mobile marketers have become very adept at utilizing the power, reach and momentum of the mobile device to drive produc -More- ]]>20 May 2013 09:21:08 CDTMMA NewsCannes Lions Festival 2013: The Mobile Circus Comes to Town -- June 16-23, Cannes, Francehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3DA021FEDF-701E-4D66-9C24-F2E0A24DC84C%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3DA021FEDF-701E-4D66-9C24-F2E0A24DC84C%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssOnce again, the MMA will be uniting all things mobile at the 2013 Cannes Lions Festival.  -More- 

Digital Marketing Manger
Weatherford

]]>20 May 2013 09:21:08 CDTMMA NewsI regret nothing, says arrogance; I will regret nothing, says inexperience.http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3DD9A456CB-2CA2-4AEC-827D-AE7D69940EC6%26brief%3Dmma%26sb_code%3Drss%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D7CB591DE-740E-49A8-A3EA-47DAA82F54B2%26copyid%3DD9A456CB-2CA2-4AEC-827D-AE7D69940EC6%26brief%3Dmma%26sb_code%3Drss%26campaign%3DrssMarie von Ebner-Eschenbach,Austrian writer -More- ]]>20 May 2013 09:21:08 CDTSmartQuote