MMA SmartBrief North AmericaDesigned specifically for mobile marketing professionals, MMA SmartBrief is a FREE, daily e-mail newsletter. It provides the latest industry news, trends, technology and innovations.&nbsp;Click&nbsp; <a href='http://www.smartbrief.com/mma/index.jsp?sb_code=rss'>here</a> to subscribe.http://www.smartbrief.com/news/mma?sb_code=rsshttp://www.smartbrief.com/images/homepage/hed-smartbrief.gifMMA SmartBrief North Americahttp://www.smartbrief.com/news/mma?sb_code=rssen-us19 Jun 2013 09:27:14 CDTOnline video views are increasingly migrating to mobilehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D181F0291-B5FF-4440-AB38-4B40EB7084D3%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D181F0291-B5FF-4440-AB38-4B40EB7084D3%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssTablet and mobile viewing of online video accounted for a record-breaking more than 10% of all video plays in the first quart -More- 

Smarter Digital Video Ad Buying
YuMe's unique Placement Quality Index (PQI) helps media planners increase campaign brand lift while solving the problem of audience fragmentation and site list parity; this all while optimizing your video ad placement to deliver the best brand results. Our infographic reveals some of the science behind this sophisticated technology, check it out now!

]]>19 Jun 2013 09:27:14 CDTTop StorySmart Puffs' "Monster University" campaign builds mobile databasehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D268A9316-B30B-44A5-80EA-F75335A64836%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D268A9316-B30B-44A5-80EA-F75335A64836%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssSmart Puffs is offering a $10,000 education sweepstakes as part of a texting campaign in partnership with Disney-Pixar.  -More- ]]>19 Jun 2013 09:27:14 CDTConsumer EngagementAmazon gift card allows circle of Facebook friends to contributehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D15908752-9329-4EEA-B817-9BB574FDD726%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D15908752-9329-4EEA-B817-9BB574FDD726%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssFacebook users can pitch in to buy a gift card for one of their friends using a new service from Amazon.  -More- ]]>19 Jun 2013 09:27:14 CDTConsumer EngagementMeet the luxury retailers making the best use of mobilehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D4763DE29-72D7-456D-807B-FEC69964158A%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D4763DE29-72D7-456D-807B-FEC69964158A%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssMany luxury retailers have been slow on the mobile uptake, lagging particularly in efforts to drive both mobile commerce and  -More- ]]>19 Jun 2013 09:27:14 CDTMarketing & Sector SolutionsMany online merchants are not focusing sufficiently on mobilehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3DCEC52A2A-4777-4BE2-A29F-F0CEF990D594%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3DCEC52A2A-4777-4BE2-A29F-F0CEF990D594%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssAbout half of e-commerce merchants have not optimized their sites for mobile, and more than 4 in 5 aren't separating and anal -More- ]]>19 Jun 2013 09:27:14 CDTIndustry By the NumbersConsumers say they're wary of online trackinghttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D845D338B-89AC-4BA3-AA92-72C65EC8D627%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D845D338B-89AC-4BA3-AA92-72C65EC8D627%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssAlmost 9 in 10 consumers said they want the ability to control what information advertisers collect about them online, accord -More- ]]>19 Jun 2013 09:27:14 CDTIndustry By the NumbersMeredith's Mom+ app adds mobile content to print magazineshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D1FE2E3B3-7754-45E0-8EAB-D06159A2E029%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D1FE2E3B3-7754-45E0-8EAB-D06159A2E029%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssMeredith Corp.  -More- ]]>19 Jun 2013 09:27:14 CDTMaking It WorkNTG Clarity, Mi-World are setting up a "mobile shopping mall"http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3DAABF8DE6-0922-4EB9-B444-22B00138FB94%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3DAABF8DE6-0922-4EB9-B444-22B00138FB94%26brief%3Dmma%26sb_code%3Drss%26%26campaign%3DrssA virtual "mobile shopping mall" is the objective of a new partnership between Mi-World Mall and telecom solutions provider N -More- 

Mobile Platform Analyst
Scottrade

]]>19 Jun 2013 09:27:14 CDTMaking It WorkThose who dream by night ... wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make it possible.http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D223F3264-817F-4F72-94E3-E48C31788665%26brief%3Dmma%26sb_code%3Drss%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D56F3C6F9-38DE-4C46-B5B6-83970E8F6FD6%26copyid%3D223F3264-817F-4F72-94E3-E48C31788665%26brief%3Dmma%26sb_code%3Drss%26campaign%3DrssT.E. Lawrence, British army officer -More- ]]>19 Jun 2013 09:27:14 CDTSmartQuote