IAB SmartBriefDesigned specifically for advertising, marketing and media executives, IAB SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.&nbsp;Click&nbsp; <a href='http://www.smartbrief.com/iab/index.jsp?sb_code=rss'>here</a> to subscribe.http://www.smartbrief.com/news/iab?sb_code=rsshttp://www.smartbrief.com/images/homepage/hed-smartbrief.gifIAB SmartBriefhttp://www.smartbrief.com/news/iab?sb_code=rssen-us24 May 2013 12:11:22 CDTOpenVV's open-source code could lead to online viewing standardshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DCB3A37FD-CEAF-46FE-86A4-57CE5B178818%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DCB3A37FD-CEAF-46FE-86A4-57CE5B178818%26brief%3Diab%26sb_code%3Drss%26%26campaign%3DrssThe Open Video View consortium aims to establish standards for online ad viewability before lingering doubts about ad effecti -More- ]]>24 May 2013 12:11:22 CDTTop StoryData-management platforms solve Big Data challengeshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DD16A1239-F745-4418-8AF0-BAF528CE1D52%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DD16A1239-F745-4418-8AF0-BAF528CE1D52%26brief%3Diab%26sb_code%3Drss%26%26campaign%3DrssCompanies increasingly collect demographic and purchasing data from customers, but fewer than half that collect such informat -More- ]]>24 May 2013 12:11:22 CDTMarketing Trends & ResearchMobile is key for Hispanic shoppershttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DF3F26D90-2B67-42EF-B8BF-37C1E39558A9%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DF3F26D90-2B67-42EF-B8BF-37C1E39558A9%26brief%3Diab%26sb_code%3Drss%26%26campaign%3DrssResearch from The Integer Group says 16% of Hispanic shoppers use a mobile device for purchases, compared with 12% of the gen -More- ]]>24 May 2013 12:11:22 CDTMarketing Trends & ResearchBranded pages are most popular among social media marketershttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DB4DD6023-8778-4B3B-9BD6-A12BB15376C6%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DB4DD6023-8778-4B3B-9BD6-A12BB15376C6%26brief%3Diab%26sb_code%3Drss%26%26campaign%3DrssNearly three-quarters of advertisers who spent at least $100,000 on social media advertisements in the first quarter used bra -More- ]]>24 May 2013 12:11:22 CDTMarketing Trends & ResearchFTC to probe Google's ad-services bundling practicehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DB0488881-3375-4DD1-BEA8-91258A1875F2%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DB0488881-3375-4DD1-BEA8-91258A1875F2%26brief%3Diab%26sb_code%3Drss%26%26campaign%3DrssThe Federal Trade Commission is responding to allegations by Google's competitors that it is unfairly dominating online displ -More- ]]>24 May 2013 12:11:22 CDTCompany WatchMondelez hands Halls to W+K; JWT says brand lacked "respect"http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3D96495327-852C-46B3-9EB7-DBAC75A6DABB%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3D96495327-852C-46B3-9EB7-DBAC75A6DABB%26brief%3Diab%26sb_code%3Drss%26%26campaign%3DrssMondelez International has handed Halls creative work in Europe to Wieden+Kennedy, replacing JWT London, which was told it wo -More- ]]>24 May 2013 12:11:22 CDTAgency NewsDiscovery pitches online TestTube net to young male audiencehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3D3EC4B3D8-D234-4B0B-84A2-16FBC6EB197B%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3D3EC4B3D8-D234-4B0B-84A2-16FBC6EB197B%26brief%3Diab%26sb_code%3Drss%26%26campaign%3DrssDiscovery Communications is targeting young male viewers who are interested in science and adventure with its new online netw -More- ]]>24 May 2013 12:11:22 CDTMarketer NewsOnline video ad views reached a new high in April, report sayshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DADF995E9-D24D-4D4C-91BE-4C8839CA3B43%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DADF995E9-D24D-4D4C-91BE-4C8839CA3B43%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss -More- ]]>24 May 2013 12:11:22 CDTMarketer NewsDel Monte offers mobile recipe notebook with summer themehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3D023753B4-D6DD-417C-B254-9DA84E7C197C%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3D023753B4-D6DD-417C-B254-9DA84E7C197C%26brief%3Diab%26sb_code%3Drss%26%26campaign%3DrssDel Monte is engaging consumers with the chance to create their own recipe and food idea notebooks with the Springpad mobile  -More- ]]>24 May 2013 12:11:22 CDTInteractive MediaCross-Screen Content & Consumers: IAB AfterFronts -- New eventhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DC29875E5-7E8F-421B-A6B0-325BF117CFBA%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DC29875E5-7E8F-421B-A6B0-325BF117CFBA%26brief%3Diab%26sb_code%3Drss%26%26campaign%3DrssCross-Screen Content & Consumers: IAB AfterFronts -- June 10, hot on the heels of the second annual Digital Content NewFronts -More- ]]>24 May 2013 12:11:22 CDTIAB NewsBe Honored for Digital Advertising Excellence: IAB MIXX Awardshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3D02A4BB81-331A-41DD-83A6-0E168C3B6628%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3D02A4BB81-331A-41DD-83A6-0E168C3B6628%26brief%3Diab%26sb_code%3Drss%26%26campaign%3DrssThe IAB MIXX Awards elevates interactive advertising by celebrating the world’s most creative and high-impact digital e -More- ]]>24 May 2013 12:11:22 CDTIAB NewsSmartBrief will not publish Mondayhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DBC59AF35-1E73-4AFB-A484-6DBED779158E%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3DBC59AF35-1E73-4AFB-A484-6DBED779158E%26brief%3Diab%26sb_code%3Drss%26%26campaign%3DrssIn observance of Memorial Day in the U.S., SmartBrief will not publish Monday. Publication will resume Tuesday. -More- 

Online Account Executive
WhitePages

]]>24 May 2013 12:11:22 CDTEditor's NoteOnly through curiosity can we discover opportunities, and only by gambling can we take advantage of them.http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3D55468E0B-1FC5-404C-88C7-80D763D6E490%26brief%3Diab%26sb_code%3Drss%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3DCBEC6377-0526-4D33-8841-9F4464B9AE4C%26copyid%3D55468E0B-1FC5-404C-88C7-80D763D6E490%26brief%3Diab%26sb_code%3Drss%26campaign%3DrssClarence Birdseye,American inventor, entrepreneur and naturalist -More- ]]>24 May 2013 12:11:22 CDTSmartQuote