Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers.&nbsp;Click&nbsp; <a href='http://www.smartbrief.com/hcmarketers/index.jsp?sb_code=rss'>here</a> to subscribe.http://www.smartbrief.com/news/hcmarketers?sb_code=rsshttp://www.smartbrief.com/images/homepage/hed-smartbrief.gifhttp://www.smartbrief.com/news/hcmarketers?sb_code=rssen-us21 May 2013 10:29:41 CDThttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3D10ABC361-E51A-47BC-936A-6CE8693F10C2%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3D10ABC361-E51A-47BC-936A-6CE8693F10C2%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3DrssPharma spending on digital promotions directed at health care professionals grew from 17% of total spend in 2010 to 33% last  -More- ]]>21 May 2013 10:29:41 CDTAgency Updatehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3D3819BFC1-C755-4797-8D32-68222B0C0EA0%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3D3819BFC1-C755-4797-8D32-68222B0C0EA0%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3DrssEx-NFL star Jerome Bettis joins celebrity chef Robin Miller in Sanofi's anaphylaxis-awareness campaign in support of the drug -More- ]]>21 May 2013 10:29:41 CDTAgency Updatehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3D935B609F-FB8A-426C-A964-D314601D8C4A%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3D935B609F-FB8A-426C-A964-D314601D8C4A%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3DrssOnline patient-education materials are too complex to be readily understood by patients, with few written to a fourth-grade r -More- ]]>21 May 2013 10:29:41 CDTTrends, Research & Statshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3DD3509910-9EC1-46B2-A51E-F2F989771D6A%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3DD3509910-9EC1-46B2-A51E-F2F989771D6A%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3DrssBusinesses are increasingly aligning with academia for "sponsored research," making up for cutbacks in private sector R&D and -More- ]]>21 May 2013 10:29:41 CDTTrends, Research & Statshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3DF5FBD32E-0948-42C8-9B28-E2B19640C39D%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3DF5FBD32E-0948-42C8-9B28-E2B19640C39D%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drss -More- ]]>21 May 2013 10:29:41 CDTTrends, Research & Statshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3DE6506377-F62F-475D-8D9B-63963D5C815C%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3DE6506377-F62F-475D-8D9B-63963D5C815C%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3DrssDrugmakers are using huge databases of doctor and patient information to market treatments, saying the approach helps ensure  -More- ]]>21 May 2013 10:29:41 CDTInteractive Ads & Technologyhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3DE3DFCBF9-D9A5-4707-89B0-338DB058C563%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3DE3DFCBF9-D9A5-4707-89B0-338DB058C563%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drss -More- ]]>21 May 2013 10:29:41 CDTInteractive Ads & Technologyhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3D4768E209-A2DC-47A4-A3D8-DCA1666B33F0%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3D4768E209-A2DC-47A4-A3D8-DCA1666B33F0%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3DrssOne of the key things businesses can do to gain brand advocates is to make advocacy convenient, says Rob Fuggetta, CEO of bra -More- ]]>21 May 2013 10:29:41 CDTGo to Market Strategyhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3DB8F90C3B-88C7-4EED-A1E3-AE1D8C81100B%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3DB8F90C3B-88C7-4EED-A1E3-AE1D8C81100B%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3DrssMarketers often underutilize rich sources of data, such as internal, second-party, third-party and aggregated, or public-doma -More- ]]>21 May 2013 10:29:41 CDTGo to Market Strategyhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3DB5EC1E59-DF4F-4F16-A5E5-E0B827ED6D8C%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3DB5EC1E59-DF4F-4F16-A5E5-E0B827ED6D8C%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3DrssKentucky launched a public-awareness campaign to promote the state's health-insurance marketplace, kynect: Kentucky's Healthc -More- ]]>21 May 2013 10:29:41 CDTPolicy Pulsehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3D57267570-F42E-41C8-BE5E-289F99880955%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3D57267570-F42E-41C8-BE5E-289F99880955%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3DrssBecause medical textbooks are "educational materials that directly benefit patients," they should be excluded from Sunshine A -More- ]]>21 May 2013 10:29:41 CDTCoalition Newshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3D3AE5911A-DDC5-4159-95B6-341E6D4AC2A6%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC1855DB6-7C66-4D59-B9E3-97BA642267F4%26copyid%3D3AE5911A-DDC5-4159-95B6-341E6D4AC2A6%26brief%3Dhcmarketers%26sb_code%3Drss%26%26campaign%3DrssAndrew Kress, senior vice president at IMS Health, as quoted by The New York Times -More- ]]>21 May 2013 10:29:41 CDTClosing the Deal