MMA SmartBrief: Europe, Middle East, & Africa EditionDesigned specifically for mobile marketers, MMA SmartBrief: Europe, Middle East & Africa Edition is a FREE, weekly e-mail newsletter. By providing the latest need-to-know industry news and information, it saves you time and keeps you smart. Sign up today to receive MMA SmartBrief: Europe, Middle East, & Africa Edition.&nbsp;Click&nbsp; <a href='http://www.smartbrief.com/emeamma/index.jsp?sb_code=rss'>here</a> to subscribe.http://www.smartbrief.com/news/emeamma?sb_code=rsshttp://www.smartbrief.com/images/homepage/hed-smartbrief.gifMMA SmartBrief: Europe, Middle East, & Africa Editionhttp://www.smartbrief.com/news/emeamma?sb_code=rssen-us21 May 2013 14:13:21 CDTMaurice Saatchi: Mobile need not be complex or intimidatinghttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D1026B780-43F7-41B0-BF77-9920DCF1BEA5%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D1026B780-43F7-41B0-BF77-9920DCF1BEA5%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3DrssMarketers can overcome their fears of mobile marketing by hiring a good agency and having a clear message, writes Maurice Saa -More- ]]>21 May 2013 14:13:21 CDTCampaigns and Case StudiesAudi taps AR to bring brochures to lifehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D70E84639-0E44-4E27-A7C3-2247E2D75900%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D70E84639-0E44-4E27-A7C3-2247E2D75900%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3DrssMobile users will soon be able to access digital content from Audi brochures using augmented reality.  -More- ]]>21 May 2013 14:13:21 CDTCampaigns and Case StudiesIntuit offers mobile payments deal to entice U.K. local market tradershttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D8146C716-B209-4B37-992F-BEE73E597D6D%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D8146C716-B209-4B37-992F-BEE73E597D6D%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drss -More- ]]>21 May 2013 14:13:21 CDTCampaigns and Case StudiesStephen Upstone to head MMA's U.K. advisory boardhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D678FF78E-0BF3-4635-9D9B-67329A3D172C%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D678FF78E-0BF3-4635-9D9B-67329A3D172C%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3DrssLoopMe Media CEO Stephen Upstone is the new head of the MMA's U.K. advisory board.  -More- ]]>21 May 2013 14:13:21 CDTIndustry NewsIPC Media offers 2 new ad optionshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D1BB9F5E5-1079-46FC-B9E5-1165BCCEC027%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D1BB9F5E5-1079-46FC-B9E5-1165BCCEC027%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3DrssTwo new products from IPC Media offer advertisers more ways to engage mobile users.  -More- ]]>21 May 2013 14:13:21 CDTIndustry NewsVisa sees mobile accounting for 50% of its payments within 7 yearshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D79F846F2-1044-4BB2-9E64-707F72230B83%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D79F846F2-1044-4BB2-9E64-707F72230B83%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drss -More- ]]>21 May 2013 14:13:21 CDTIndustry NewsIn U.K., smartphones are moving to the fore among consumers, marketershttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D0CA045C2-D961-4BB8-ADED-7F7092292A31%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D0CA045C2-D961-4BB8-ADED-7F7092292A31%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3DrssSmartphones now constitute a solid majority of all mobile phones in the U.K., according to eDigitalResearch and the Interacti -More- ]]>21 May 2013 14:13:21 CDTMarket Trends and ResearchMobile advertising lags global pace in Mideast, North Africahttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3DAE6F8BFC-18B9-4E17-87C5-89CCABE8E531%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3DAE6F8BFC-18B9-4E17-87C5-89CCABE8E531%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3DrssThe portion of ad spending in the Middle East directed to mobile users will total about 6% this year, according to a report b -More- ]]>21 May 2013 14:13:21 CDTMarket Trends and ResearchWestern Europe expected to lead the way as TV viewing migrates to mobilehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D4912FA4D-D43C-406E-9BF5-B7AF18825398%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D4912FA4D-D43C-406E-9BF5-B7AF18825398%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drss -More- ]]>21 May 2013 14:13:21 CDTMarket Trends and Research"Fablets" remain a tiny sector of the mobile markethttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D4359531F-6917-40E2-88AE-ECAA95549A3E%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D4359531F-6917-40E2-88AE-ECAA95549A3E%26brief%3Demeamma%26sb_code%3Drss%26%26campaign%3Drss -More- ]]>21 May 2013 14:13:21 CDTMarket Trends and ResearchNever do a wrong thing to make a friend or to keep one.http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D49E030BB-56AE-404E-94B1-7DD6FE26893C%26brief%3Demeamma%26sb_code%3Drss%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D51016463-29B3-43E9-8049-BE91F4B1AF46%26copyid%3D49E030BB-56AE-404E-94B1-7DD6FE26893C%26brief%3Demeamma%26sb_code%3Drss%26campaign%3DrssRobert E. Lee,American soldier and Confederate general -More- ]]>21 May 2013 14:13:21 CDTSmartQuote