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<rss version="2.0"><channel><title>Cinema Advertising SmartBrief</title><description>Designed specifically for cinema and out of home advertising professionals, Cinema Advertising SmartBrief is a FREE monthly e-mail newsletter. It provides the latest news and trends on cinema and out of home advertising.&amp;nbsp;Click&amp;nbsp; &lt;a href='http://www.smartbrief.com/cac/index.jsp?sb_code=rss'&gt;here&lt;/a&gt; to subscribe.</description><link>http://www.smartbrief.com/news/cac?sb_code=rss</link><image><url>http://www.smartbrief.com/images/homepage/hed-smartbrief.gif</url><title>Cinema Advertising SmartBrief</title><link>http://www.smartbrief.com/news/cac?sb_code=rss</link></image><language>en-us</language><lastBuildDate>08 May 2013 13:45:01 CDT</lastBuildDate><item><title>Upfront news: Screenvision aligns with TV buying, including demo guarantees</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D4182EAE3-CE8B-4123-8AFE-14796C1864A3%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D4182EAE3-CE8B-4123-8AFE-14796C1864A3%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Cinema-advertising company Screenvision announced at its first-ever upfront that it will offer advertisers television-like au&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D4182EAE3-CE8B-4123-8AFE-14796C1864A3%26brief%3DCAC%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>08 May 2013 13:45:01 CDT</pubDate><category>Top Story</category></item><item><title>National CineMedia tests interactive lobby content</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DD20E6A51-D553-46FF-95EC-0F5E917DD133%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DD20E6A51-D553-46FF-95EC-0F5E917DD133%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">National CineMedia is testing interactive "Monster Wall" video displays in the lobbies of 10 theaters, offering gaming, augme&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DD20E6A51-D553-46FF-95EC-0F5E917DD133%26brief%3DCAC%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>08 May 2013 13:45:01 CDT</pubDate><category>Cinema Market News</category></item><item><title>Screenvision, Shazam team for second-screen ad experience</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D82A99C6C-F213-42D3-954E-4C70A5883C95%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D82A99C6C-F213-42D3-954E-4C70A5883C95%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Screenvision and Shazam have teamed to offer a second-screen experience that allows audiences to use their smartphone to inte&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D82A99C6C-F213-42D3-954E-4C70A5883C95%26brief%3DCAC%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>08 May 2013 13:45:01 CDT</pubDate><category>Cinema Market News</category></item><item><title>National CineMedia reports 11.2% increase in ad revenue for Q1</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DBBF408A7-05C7-4636-B0E4-AF078943C9C6%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DBBF408A7-05C7-4636-B0E4-AF078943C9C6%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">National CineMedia reported that first-quarter revenue rose 3.9% to $82.2 million compared with the same period last year, re&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DBBF408A7-05C7-4636-B0E4-AF078943C9C6%26brief%3DCAC%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>08 May 2013 13:45:01 CDT</pubDate><category>Cinema Market News</category></item><item><title>Summer box office starts strong with "Iron Man 3"</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D7F5DAD9F-A72D-4018-AB42-8222348A7E4D%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D7F5DAD9F-A72D-4018-AB42-8222348A7E4D%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">"Iron Man 3" opened to big numbers this past weekend -- bringing in $175.3 million in North America and surpassing $680 milli&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D7F5DAD9F-A72D-4018-AB42-8222348A7E4D%26brief%3DCAC%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>08 May 2013 13:45:01 CDT</pubDate><category>Marketing Trends</category></item><item><title>NCM joins Turner, Funny or Die collaboration</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D54534940-8883-4F91-A532-A6DB1CF93DEF%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D54534940-8883-4F91-A532-A6DB1CF93DEF%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">National CineMedia is joining with Turner and the comedy Web portal Funny or Die for a long-form HTC ad featuring James Van D&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D54534940-8883-4F91-A532-A6DB1CF93DEF%26brief%3DCAC%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>08 May 2013 13:45:01 CDT</pubDate><category>Campaigns and Strategies</category></item><item><title>"Game Changers" campaign for Mazda6 includes in-cinema ads</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D4B97D2D9-EE31-41B7-B2EB-8D4790EA9CD1%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D4B97D2D9-EE31-41B7-B2EB-8D4790EA9CD1%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D4B97D2D9-EE31-41B7-B2EB-8D4790EA9CD1%26brief%3DCAC%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>08 May 2013 13:45:01 CDT</pubDate><category>Campaigns and Strategies</category></item><item><title>Ask.com COO: Cinema, out-of-home ads help build "top-of-mind awareness"</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D204CCFE2-AE55-4202-A5A4-521B19F684ED%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D204CCFE2-AE55-4202-A5A4-521B19F684ED%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3D204CCFE2-AE55-4202-A5A4-521B19F684ED%26brief%3DCAC%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>08 May 2013 13:45:01 CDT</pubDate><category>Campaigns and Strategies</category></item><item><title>Cinemark succeeds with rewards for keeping phones off</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DB384E2A2-593E-4069-B023-6A34AA634DAF%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DB384E2A2-593E-4069-B023-6A34AA634DAF%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Special discounts offered to moviegoers who keep their phones off in the theater appear to be working for Cinemark with its n&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DB384E2A2-593E-4069-B023-6A34AA634DAF%26brief%3DCAC%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>08 May 2013 13:45:01 CDT</pubDate><category>Technology</category></item><item><title>Exhibitors: Dolby Atmos immerses the audience in an "awesome" way</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DC19EC422-D00C-4338-9C91-D288002283B8%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DC19EC422-D00C-4338-9C91-D288002283B8%26brief%3Dcac%26sb_code%3Drss%26%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DC19EC422-D00C-4338-9C91-D288002283B8%26brief%3DCAC%26sb_code%3Drss%26%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>08 May 2013 13:45:01 CDT</pubDate><category>Technology</category></item><item><title>A peacefulness follows any decision, even the wrong one.</title><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DEC6D58C7-4814-4C99-B04E-DBBAD6475700%26brief%3Dcac%26sb_code%3Drss%26campaign%3Drss</guid><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DEC6D58C7-4814-4C99-B04E-DBBAD6475700%26brief%3Dcac%26sb_code%3Drss%26campaign%3Drss</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Rita Mae Brown,American writer&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3DBC190963-1E53-49B8-A280-8A98DA490382%26copyid%3DEC6D58C7-4814-4C99-B04E-DBBAD6475700%26brief%3DCAC%26sb_code%3Drss%26campaign%3Drss">More</a>-&nbsp;</div>]]></description><pubDate>08 May 2013 13:45:01 CDT</pubDate><category>SmartQuote</category></item></channel></rss>