Designed specifically for business marketers, Business Marketing SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, Business Marketing SmartBrief saves you time and keeps you smart.&nbsp;Click&nbsp; <a href='http://www.smartbrief.com/bma/index.jsp?sb_code=rss'>here</a> to subscribe.http://www.smartbrief.com/news/bma?sb_code=rsshttp://www.smartbrief.com/images/homepage/hed-smartbrief.gifhttp://www.smartbrief.com/news/bma?sb_code=rssen-us17 May 2013 12:10:20 CDThttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3DD3509910-9EC1-46B2-A51E-F2F989771D6A%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3DD3509910-9EC1-46B2-A51E-F2F989771D6A%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssBusinesses are increasingly aligning with academia for "sponsored research," making up for cutbacks in private sector R&D and -More- ]]>17 May 2013 12:10:20 CDTTop Storyhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D4F09E1CB-F7CF-4D65-BB67-5A4356413376%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D4F09E1CB-F7CF-4D65-BB67-5A4356413376%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssBusiness-to-business marketers are starting to understand the value of customer experience to the point where half of the lar -More- ]]>17 May 2013 12:10:20 CDTEye on Marketinghttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D9495EC2C-EEF7-46A0-8F52-7E0D0497BB33%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D9495EC2C-EEF7-46A0-8F52-7E0D0497BB33%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssThe average tenure for a chief marketing officer at a top 100 brand rose by two months to 45 months in 2012, nearly doubling  -More- ]]>17 May 2013 12:10:20 CDTEye on Marketinghttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D3DC6D33A-5BA7-44F3-BD3D-1A2272A3A817%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D3DC6D33A-5BA7-44F3-BD3D-1A2272A3A817%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drss -More- ]]>17 May 2013 12:10:20 CDTEye on Marketinghttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3DFDFD7006-AE8D-49C9-B48A-471E4BAA9871%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3DFDFD7006-AE8D-49C9-B48A-471E4BAA9871%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssAn update to Google's AdMob mobile ad network will give users greater control over ads that appear in their applications, inc -More- ]]>17 May 2013 12:10:20 CDTTech Edgehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D092A1632-BE8B-402C-AB62-C8BCCC12DECD%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D092A1632-BE8B-402C-AB62-C8BCCC12DECD%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssYahoo is reportedly considering an investment in -- or outright purchase of -- the blogging service Tumblr.  -More- ]]>17 May 2013 12:10:20 CDTTech Edgehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D8684933C-444F-4DE0-B3DD-0B2025EBB4E0%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D8684933C-444F-4DE0-B3DD-0B2025EBB4E0%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssPreparing for the worst by "practicing failure" is one of the tactics suggested by Harper Reed, former Obama for America chie -More- ]]>17 May 2013 12:10:20 CDTInnovationhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D3A858A6D-2019-4F29-A9CB-B6C8216998BD%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D3A858A6D-2019-4F29-A9CB-B6C8216998BD%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssFinding a mentor (or mentors) is one of the most important things you can do for your career, writes Meredith Fineman, the CE -More- ]]>17 May 2013 12:10:20 CDTInnovationhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D6B7D3274-AD2B-4F3F-AC77-EDA10F553083%26brief%3Dbma%26sb_code%3Drss%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D88564F71-21DA-4D5C-B942-841D98E10592%26copyid%3D6B7D3274-AD2B-4F3F-AC77-EDA10F553083%26brief%3Dbma%26sb_code%3Drss%26campaign%3DrssRene Descartes,French mathematician and philosopher -More- ]]>17 May 2013 12:10:20 CDTSmartQuote