Business Marketing SmartBriefDesigned specifically for business marketers, Business Marketing SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, Business Marketing SmartBrief saves you time and keeps you smart.&nbsp;Click&nbsp; <a href='http://www.smartbrief.com/bma/index.jsp?sb_code=rss'>here</a> to subscribe.http://www.smartbrief.com/news/bma?sb_code=rsshttp://www.smartbrief.com/images/homepage/hed-smartbrief.gifBusiness Marketing SmartBriefhttp://www.smartbrief.com/news/bma?sb_code=rssen-us24 May 2013 11:16:02 CDT3 ways to tap into the multipoint marketing universehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3DFDF95F4B-A6F7-4A3F-A30D-0FEC90FF78C1%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3DFDF95F4B-A6F7-4A3F-A30D-0FEC90FF78C1%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssA single data source will not suffice in today's complex multipoint environment, says Clark Fredricksen, eMarketer vice presi -More- ]]>24 May 2013 11:16:02 CDTTop StoryChief of iProspect joins content marketing firm as presidenthttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3DD49B933A-C8BA-4EDF-86D0-29BE3ACEEC43%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3DD49B933A-C8BA-4EDF-86D0-29BE3ACEEC43%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssRobert Murray, global president of digital shop iProspect, has been named the first president of content marketing specialist -More- ]]>24 May 2013 11:16:02 CDTEye on MarketingB2B marketers need to adapt to the changing ways of buyershttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3DD3A936C4-6165-4800-9E2E-B234505D02C9%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3DD3A936C4-6165-4800-9E2E-B234505D02C9%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssBuyer behavior is constantly changing, but there are still trends that are important to monitor, Tony Zambito writes.  -More- ]]>24 May 2013 11:16:02 CDTEye on MarketingWhat comes next after your infographic goes viralhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3D1068E519-460C-4021-9E97-540738A2E12E%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3D1068E519-460C-4021-9E97-540738A2E12E%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssThe best way to stay in the spotlight after putting out an infographic that earns viral attention is to create a follow-up, D -More- ]]>24 May 2013 11:16:02 CDTEye on MarketingHow Facebook's acquisition of Parse will help SMBshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3DB88CB500-69FE-41C6-AA05-B2A0C972DC97%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3DB88CB500-69FE-41C6-AA05-B2A0C972DC97%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssIdentity, Open Graph, Ads and App Services will be the four pillars of the Facebook Platform moving forward, says Doug Purdy, -More- ]]>24 May 2013 11:16:02 CDTTech EdgeHTC says its One device has been certified for enterprisehttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3D1C8B866D-6919-4895-B1D3-0E3E9F141467%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3D1C8B866D-6919-4895-B1D3-0E3E9F141467%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drss -More- ]]>24 May 2013 11:16:02 CDTTech EdgeWhy Google's developers sweat the small stuffhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3D82AA5E01-4B08-475F-BC43-796674888889%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3D82AA5E01-4B08-475F-BC43-796674888889%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssThe team that developed Google's mobile mapping software held daily all-hands meetings at which even the tiniest design eleme -More- ]]>24 May 2013 11:16:02 CDTInnovationThe best bosses help their workers feel boldhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3DB24E6D6B-4C4E-4879-BFC5-514670A3DF32%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3DB24E6D6B-4C4E-4879-BFC5-514670A3DF32%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssCompanies need to be bold to stay creative, says Brad Garlinghouse, CEO of YouSendIt.  -More- ]]>24 May 2013 11:16:02 CDTInnovationBMA Houston Chapter -- Events Calendarhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3D652DAEF6-5940-4AED-8EF6-44FBAC191B81%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3D652DAEF6-5940-4AED-8EF6-44FBAC191B81%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssMonthly luncheons are held on the third Thursday most months along with other social networking events held at least every ot -More- ]]>24 May 2013 11:16:02 CDTAssociation NewsSlack: BLAZE conference sets recordshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3D37D407B0-80E0-4938-9DCC-149CD9EB96EA%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3D37D407B0-80E0-4938-9DCC-149CD9EB96EA%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssBusiness marketers from about 330 companies have registered for the 2013 Global BMA Conference, setting a new record for the  -More- ]]>24 May 2013 11:16:02 CDTAssociation NewsSmartBrief will not publish Mondayhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3DBC59AF35-1E73-4AFB-A484-6DBED779158E%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3DBC59AF35-1E73-4AFB-A484-6DBED779158E%26brief%3Dbma%26sb_code%3Drss%26%26campaign%3DrssIn observance of Memorial Day in the U.S., SmartBrief will not publish Monday. Publication will resume Tuesday. -More- ]]>24 May 2013 11:16:02 CDTEditor's NoteOnly through curiosity can we discover opportunities, and only by gambling can we take advantage of them.http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3D55468E0B-1FC5-404C-88C7-80D763D6E490%26brief%3Dbma%26sb_code%3Drss%26campaign%3Drsshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3DF62CFE6D-2B00-4177-A408-2E8DF0819700%26copyid%3D55468E0B-1FC5-404C-88C7-80D763D6E490%26brief%3Dbma%26sb_code%3Drss%26campaign%3DrssClarence Birdseye,American inventor, entrepreneur and naturalist -More- ]]>24 May 2013 11:16:02 CDTSmartQuote