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April 20, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Across Asia, print newspapers are booming
    A surge in literacy and limited access to the Internet are driving a boom in print-newspaper sales across Asia. Paid circulation increased 16% from 2006 to 2010, according to the World Association of Newspapers and News Publishers. Projections for the future center on whether gains can be sustained or whether more digital access will lead to declining sales, as in the West. International Business Times (4/17) LinkedInFacebookTwitterEmail this Story
  • NYT's digital subs climb, but digital-ad revenue slips
    The New York Times Co. ascribed a small first-quarter decline in digital-ad revenue to sensitivity in the market to macroeconomic events, particularly the European debt crisis. Meanwhile, the newspaper noted a 16% gain in digital subscribers compared with Q4, totaling 454,000, including a conversion rate of 100,000 who previously had a free subscription. Times-owned, however, posted a 23% drop in revenue. (4/19) LinkedInFacebookTwitterEmail this Story
  • TV stations unite for online battle in Jacksonville, Fla.
    Two sets of rival television stations in Jacksonville, Fla., have joined in combined websites. The ABC and NBC stations, both owned by Gannett, share, while Newport Television-owned Fox station WAWS and CBS affiliate WTEV produce Each site competes with the market leader, The Florida Times-Union's, and the second-place, a product of independent TV station WJXT. (4/19) LinkedInFacebookTwitterEmail this Story
  • Hard news needn't be a hard sell for hyperlocals
    The key younger-than-40 target market for hyperlocal news websites ranks hard-news subjects among those most likely to be followed, according to a survey by the Pew Research Center's Internet & American Life Project and Project for Excellence in Journalism. Such readers are also more likely to engage with news, either by contributing posts to a local site or through social networking. This suggests hyperlocals can gain readers by producing content that engages by appealing to "each user's gut-level self-interest," writes Street Fight columnist Tom Grubisich. Street Fight (4/19) LinkedInFacebookTwitterEmail this Story
  • Google focuses on speeding up mobile Internet
    Google is focusing on accelerating the mobile Internet, specifically how to get mobile websites to load twice as quickly. The effort aims to cut the average 9.2-second wait time and increase ad sales and commerce by overcoming frustrations of consumers, who often give up on sites that load too slowly. Bloomberg Businessweek (4/19) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Companies drop blogs and switch to social networks
    Following a trend among consumers, businesses large and small are abandoning blogs and shifting to social networks, according to a University of Massachusetts Dartmouth survey. Social media are viewed as more trouble-free than blogs, which are costly to maintain and less likely to be trafficked by consumers, who spend much of their time on social networks. "We want to be where our customers are," Bank of America spokesman T.J. Crawford said. USA TODAY (4/20) LinkedInFacebookTwitterEmail this Story
  • Local mobile searches to exceed desktop by 2016, but not ad dollars
    Local mobile searches are on track to surpass local searches via desktop computers by 2016, but the bulk of ad dollars is expected to remain with desktop, according to BIA/Kelsey. A study from the firm says "advertisers aren't yet keeping pace with the growth of mobile local ad inventory, but we expect that to evolve." Street Fight (4/19) LinkedInFacebookTwitterEmail this Story
  • Ad-sponsored business software takes on license fees
    A number of software companies are offering businesses ad-supported applications in lieu of steep licensing fees. Advertisers are paying more per impression to reach a captive and specialized audience at work. Practice Fusion, for example, charges $200 per thousand for access to users of its system of electronic medical records. But analysts warned that the practice is dicey because licensing fees are steady, whereas an ad-driven model is not. Bloomberg Businessweek (4/19) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • New York Times Co. still has options for long-term survival
    A recent prediction in Forbes that The New York Times Co. will be bankrupt or sold within three years might be off base, Ryan Chittum writes for the Columbia Journalism Review. The Times still can cut staff or sell units. And financial trends should improve after the company sold an underperforming regional newspaper group, while circulation revenue becomes a relatively more important source of income. Columbia Journalism Review online/The Audit blog (4/18) LinkedInFacebookTwitterEmail this Story
Avoid popularity; it has many snares, and no real benefit."
--William Penn,
British statesman and philosopher

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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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