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April 23, 2012News for professionals in the dairy foods industry

  Industry News 
  • Kraft expert ensures noodles stay in shape
    Guillermo Haro, who has worked at Kraft Foods for 22 years, is responsible for creating pasta in shapes including spiders, elephants and Scooby-Doo, much of it sold as Macaroni & Cheese. "It's very hard to get SpongeBob SquarePants to look right when he's made out of a noodle," said brand manager Noelle O'Mara, explaining the reason Haro's "role is critical." The Wall Street Journal (4/20) LinkedInFacebookTwitterEmail this Story
  • Nestle posts growth in a "challenging year"
    Nestle is reporting growth of 13% in emerging markets and 3.1% in developed markets, with CEO Paul Bulcke warning that 2012 is a "challenging year." Roddy Child-Villiers, head of investor relations, said the company is responding to higher commodity prices by making its strategy "less promotion-led." (France) (4/20) LinkedInFacebookTwitterEmail this Story
  • Nestle wins bid for Pfizer's infant-nutrition division Nestle said it will buy Pfizer's infant-nutrition unit for $11.9 billion, beating Danone's bid of about $11 billion. "Pfizer Nutrition is an excellent strategic fit, and this acquisition underlines our commitment to be the world's leading nutrition, health and wellness company," said Nestle CEO Paul Bulcke. Bloomberg Businessweek (4/23), The Wall Street Journal (4/23) LinkedInFacebookTwitterEmail this Story
  The Market 
  • Ahold CEO highlights U.S. growth and goals
    Ahold CEO Dick Boer praised U.S. stores and delivery service Peapod and said the company is expanding targeted mail and e-mail this year. Speaking at the company's annual general meeting, Boer noted accomplishments including a concept store for Stop & Shop Supermarket, allowing shoppers to pick up groceries ordered online; and Giant Food Stores' acquisition of 16 Genuardi's stores in the Philadelphia area. Progressive Grocer (4/20) LinkedInFacebookTwitterEmail this Story
  • Rooibos gains a wider audience
    Rooibos, a caffeine-free herbal tea that grows only on the Western Cape of South Africa, is gaining a broad following. Companies including Starbucks and Nestle now offer products made with rooibos. "The demand for rooibos tea has increased rapidly during the last few years," said Carl-Olof Skeppstedt, creative director at tea consultancy Tatler & Brown. "Taste, health benefits and the lack of caffeine are some of the main reasons for the increase." Bloomberg (4/17) LinkedInFacebookTwitterEmail this Story
  Health & Nutrition 
  • "Brain freeze" research might lead to migraine help
    Researchers who noticed that people prone to migraines are also more sensitive to "brain freeze" when they eat ice cream or drink something cold are hoping to understand migraines by studying brain freeze in laboratory settings. Researchers studied blood flow when participants drank ice water and found the pain was caused by increased blood flow to the brain. The Telegraph (London) (4/22) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • The key to advertising success for a seasonal business
    Seasonal businesses that are gearing up for summer have to get customers to notice them. It's important for seasonal businesses to advertise early and often to attract the attention of potential customers, said Chris Rimlinger of Money Mailer. "You can't just advertise once and expect people to remember you for the next several months -- you have to be in front of their faces all that time to get people to notice you," she said. Bloomberg Businessweek (4/19) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Food Safety 
  IDFA News 
  • Learn how environmental, social values affect consumer purchases
    The concept of Lifestyles of Health and Sustainability, or LOHAS, covers the market for goods and services that appeal to consumers who incorporate environmental and social responsibility values into their purchase decisions. Steve French, managing partner at the Natural Marketing Institute, will kick off IDFA's Dairy Sustainability Symposium, May 30-31 in Chicago, by demonstrating how dairy companies can leverage LOHAS trends in business strategy and marketing. The symposium also will cover smart fleets, the cheese and whey lifecycle assessment, modeling tools, new packaging, case studies and much more. Find out more. LinkedInFacebookTwitterEmail this Story
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  World Markets 
  • Actimel gets a new look in the U.K.
    Danone has tapped design firm Dragon Rouge to create a new packaging design for its Actimel yogurt drink in the U.K. "There was a pressing need, and opportunity, to re-position the Actimel brand and therefore re-design the packaging to maximize consumer interest at point of purchase," the agency said. (France) (4/20) LinkedInFacebookTwitterEmail this Story
It's not that I'm so smart, it's just that I stay with problems longer."
--Albert Einstein,
German-born physicist

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