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April 9, 2012
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News for advertising, marketing and media professionals

  Marketing Trends & Research 
  • Nielsen and comScore woo big brands with online-rating tools
    Nielsen and comScore are courting brands such as Procter & Gamble, Unilever, General Mills and Kraft Foods as they seek to popularize rival systems for rating online ads. Nielsen received Media Rating Council accreditation for Online Campaign Ratings, a tool that uses anonymous Facebook data to provide advertisers with demographic data. ComScore is closing in on accreditation for Validated Campaign Essentials, which includes a "viewability" measure to ensure ads are served in places where they're actually visible to consumers. Advertising Age (tiered subscription model) (4/9) LinkedInFacebookTwitterGoogle+Email this Story
  • Converting print ads to tablet format isn't easy
    Magazine advertisers are inconsistently adapting print ads for tablet display, according to Kantar. The average ratio of ads in print magazines to their Apple iPad edition is 60%, with a range of 10% to 150% converting to the digital format. Some advertisers, such as drugmakers, face different rules online than off, while others aren't prepared to craft creative that takes advantage of digital interactivity. MediaPost Communications/Online Media Daily (4/6) LinkedInFacebookTwitterGoogle+Email this Story
  • Report: Search-marketing spending rose 16% in Q1
    U.S. brands' year-on-year search-marketing spending was up 16% in the first quarter, according to an Adobe Systems report, and ROI on search campaigns was up 11% over the same period. The increased spending was largely due to Google's algorithm updates, which yielded a larger number of clicks, and not to an increase in the average cost-per-click, the report notes. MediaPost Communications/Online Media Daily (4/10) LinkedInFacebookTwitterGoogle+Email this Story
  Company Watch 
  • Information and the app ecosystem
    Many free applications delve into information about users and their personal networks and use the information for advertising and other business purposes. "App developers agree to our policies when they register. If we find an app has violated our policies -- through our automated systems, internal policy teams or user reports -- we take action," a Facebook spokesman said. The Wall Street Journal (4/8) LinkedInFacebookTwitterGoogle+Email this Story
  • Click prices concern Google watchers
    Google will be facing hard questions about cost-per-click in its earning calls later this week, analysts say. The rise of lower cost-per-click mobile advertising is good for advertisers but bad for the Internet giant, with Marin Software predicting a 25% increase in mobile paid search for Google this year, meaning it has to make up for the lower revenue via higher volume. The Wall Street Journal (4/9) LinkedInFacebookTwitterGoogle+Email this Story
  • Buying audience in the social space
    Companies that collect social data are taking on Facebook with claims they can do better at targeting ads beyond the social sphere. Clients such as AT&T, American Express and eBay are tapping firms such as 33Across, which says it has amassed brand-affinity data on some 1.25 billion consumers. Media6Degrees is shifting its emphasis from "social" to "prospect" targeting. Advertising Age (tiered subscription model) (4/9) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
  Agency News 
  Marketer News 
  • Li-Ning brand crosses digital border to challenge Nike
    Beijing-based Li-Ning is entering the U.S. market with its athletic gear using online channels and event marketing exclusively. A Chicago marketing partner, Acquity Group, has tapped NBA players Baron Davis and Evan Turner to represent the brand here, but the company is not hiding its Chinese heritage in brand sites that use Chinese character sets for a cool look. ClickZ (4/6) LinkedInFacebookTwitterGoogle+Email this Story
  • AT&T tweaks message, keeping old elements and adding new ones
    AT&T will update its "Rethink Possible" image campaign today with a nod toward new smartphone Nokia Lumia 900 by incorporating the phrase "It's what you do with what we do" into consumer advertising. The campaign will include TV spots as well as a major presence on social networks and blogs. "The real innovation that's happening is what people are doing, and how people are dealing, with technology ... the unique ways they use it to make their lives better," AT&T Senior Vice President Esther Lee said. The New York Times (tiered subscription model) (4/8) LinkedInFacebookTwitterGoogle+Email this Story
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  IAB News 
  • Content ... without Borders: IAB Digital Video Marketplace
    The explosion of digital video gives you unlimited opportunities for audiences to access your content -- on any screen, at any time. Join executives from AKQA;; Bayer Healthcare; Carat; Combe Incorporated; Deutsch; Deutsche Bank; Google; JetBlue Airways; L'Oreal USA; Nestle; New York Public Radio; MEC; Microsoft; Mindshare; PepsiCo Beverages; PHD; Safeway; Sharp Electronics; Starcom; Reckitt Benckiser; Unilever; UM; VivaKi; Wieden + Kennedy; ZenithOptimedia; and more at the IAB Digital Video Marketplace on April 10, in New York City. Learn how to maximize your ROI by understanding exactly how, when, where, and why to leverage digital video advertising. Register now. LinkedInFacebookTwitterGoogle+Email this Story
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Position TitleCompany NameLocation
Digital Sales Specialist – NY, NYOutdoor ChannelNew York, NY
Project Manager, Research, 129963BRTurner Broadcasting System, Inc.Atlanta, GA
Performance Advertising Mobile/Web Account Executive - Oakland, CAPandora Internet RadioOakland, CA
Advertising Business Development ManagerPandora Internet RadioOakland, CA
Sales Manager/DirectorTaykeyNew York, NY
Director, Field MarketingStarwood Hotels & ResortsScottsdale, AZ
VP of Advertising SalesdeviantARTHollywood, CA
CNBC Digital Sales Research ManagerNBC UniversalNew York, NY
Senior Director Advanced Media Comcast Philadelphia , PA
Click here to view more job listings.

One cannot think well, love well, sleep well, if one has not dined well."
--Virginia Woolf,
British writer

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