Chick-fil-A shifts creative from The Richards Group to McCann after 22 years | Leo Burnett blends national anthems for Samsung | Anomaly celebrates diversity for YouTube music
ADVERTISEMENT
July 22, 2016
FacebookTwitter
AAF SmartBrief
News for marketing professionals
SIGN UP ⋅   FORWARD
Breaking News
Chick-fil-A shifts creative from The Richards Group to McCann after 22 years
Chick-fil-A shifts creative from The Richards Group to McCann after 22 years
(Paul J. Richards/Getty Images)
The Richards Group has been dropped by Chick-fil-A after 22 years, and the account is moving to McCann New York with plans to branch out from its cow-focused marketing strategy. "There are not very many circumstances where you get to do what is recognized as brilliant work and do it consistently for 20 years and never falter," said The Richards Group founder Stan Richards.
Advertising Age (free-article access for SmartBrief readers) (7/21) 
LinkedIn Twitter Facebook Google+ Email
 
Take the guesswork out of media planning
The right data can make the difference between guessing and knowing. Make sure your digital media plans include the ideal mix of publishers and platforms to reach your client's target consumers. To win at every stage of planning, download the success guide.
ADVERTISEMENT
Company News
Leo Burnett blends national anthems for Samsung
Leo Burnett blends national anthems for Samsung
(Samsung Mobile/YouTube)
Leo Burnett Chicago's Olympics campaign for Samsung takes 15 national anthems and blends them together for a message of unity. "The Anthem" features people from around the globe singing the national anthems of those half a world away.
Mashable (7/21),  MarketingWeek.co.uk (U.K.) (free content) (7/21) 
LinkedIn Twitter Facebook Google+ Email
 
Anomaly celebrates diversity for YouTube music
Anomaly has created a campaign for YouTube's music service that shows the diversity of music tastes and people. An Asian tween gets the confidence to act cool in front of older kids by listening to Korean hip-hop, and a hijab-wearing Muslim girl struts through school while listening to "Alphabet Aerobics" by Blackalicious.
MediaPost Communications (7/20),  Advertising Age (free-article access for SmartBrief readers) (7/19) 
LinkedIn Twitter Facebook Google+ Email
FREE App to Match Influencers and Brands
WHOSAY Match identifies the best influencers for your influencer marketing campaigns. Create custom influencer match reports and analyze millions of posts across all social platforms with IBM WatsonTM to calculate and display Influencer personal values and personality traits. Create a free account today.
ADVERTISEMENT
Market Trends
Is Facebook stealing YouTube's video crown?
Hometalk has recently built a video presence on Facebook, with one spot that shows an environmentally-friendly way to clean an oven attracting over 38 million views -- a significantly better performance than the brand's experience on YouTube. "A lot of media organizations have struggled on YouTube," said Josh Topolsky, the former digital head at Bloomberg, noting that organizations wish YouTube was more like a social network.
The Wall Street Journal (tiered subscription model) (7/21) 
LinkedIn Twitter Facebook Google+ Email
Programmatic to account for up to 50% of TV ad investment in 2017
Almost three-quarters of media buyers intend to invest as much as half their television ad budgets on programmatic next year, WideOrbit reports. Ninety-three percent of respondents said it's essential to invest in both digital video and TV.
MediaPost Communications (7/20) 
LinkedIn Twitter Facebook Google+ Email
The right mindset is the key to faster success
Target goals
(Pixabay)
You'll achieve your goals faster if you clearly establish them and focus on the end result, writes Scott Hansen. Establish an emotional connection to your goals and take time every day to focus on strengthening that connection, Hansen writes.
Entrepreneur online (7/19) 
LinkedIn Twitter Facebook Google+ Email
 
The State of Email Marketing for Agencies
Check out this infographic summarizing research from 130+ agencies on the state of email marketing. See trends in how agencies are using email marketing to grow business and deliver results for clients. Download the infographic now
ADVERTISEMENT
.
Featured Content
Sponsored content from Teads
Going all-in on ads.txtAdvertisers and publishers are fed up with the lack of trust and transparency, and counterfeit inventory within the advertising industry. In need of a way to detect unauthorized sellers and fake inventory, the IAB has launched a new initiative called Ads.txt. Read more
    Click here to learn more about Featured Content

    Interactive
    Sephora launches mobile Tinder-style shopping for beauty fans
    Sephora is touting its private-label beauty brand with new features on mobile and desktop that enable consumers to quickly sift through thousands of product choices. One feature is called "swipe it, shop it" and gives beauty buyers a Tinder-like shopping experience.
    Adweek (7/21) 
    LinkedIn Twitter Facebook Google+ Email
      
      
    All human situations have their inconveniences. We feel those of the present but neither see nor feel those of the future; and hence we often make troublesome changes without amendment, and frequently for the worse.
    Benjamin Franklin, member, Advertising Hall of Fame
    LinkedIn Twitter Facebook Google+ Email
      
      
    Learn more about AAF:
    Home Page | Membership | Calendar of Events | Job Bank
    Sign Up
    SmartBrief offers 200+ newsletters
    Advertise
    Learn more about the SmartBrief audience
    Subscriber Tools:
    Contact Us:
    Advertising  -  Dena Malouf
    Editor  -  Andrea Brake
    Mailing Address:
    SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
    © 1999-2016 SmartBrief, Inc.®
    Privacy policy |  Legal Information