Chick-fil-A shifts creative from The Richards Group to McCann after 22 years | Leo Burnett blends national anthems for Samsung | Anomaly celebrates diversity for YouTube music
July 22, 2016
AAF SmartBrief
News for marketing professionals
Breaking News
Chick-fil-A shifts creative from The Richards Group to McCann after 22 years
Chick-fil-A shifts creative from The Richards Group to McCann after 22 years
(Paul J. Richards/Getty Images)
The Richards Group has been dropped by Chick-fil-A after 22 years, and the account is moving to McCann New York with plans to branch out from its cow-focused marketing strategy. "There are not very many circumstances where you get to do what is recognized as brilliant work and do it consistently for 20 years and never falter," said The Richards Group founder Stan Richards.
Advertising Age (free-article access for SmartBrief readers) (7/21) 
LinkedIn Twitter Facebook Google+ Email
How to Revive a Struggling App
Your mobile app may not be performing well, but location technology can help bring an underperforming app back to life. Download this eBook and learn how location-aware technology can help you boost performance, engagement and installs.
Company News
Leo Burnett blends national anthems for Samsung
Leo Burnett blends national anthems for Samsung
(Samsung Mobile/YouTube)
Leo Burnett Chicago's Olympics campaign for Samsung takes 15 national anthems and blends them together for a message of unity. "The Anthem" features people from around the globe singing the national anthems of those half a world away.
Mashable (7/21), (U.K.) (free content) (7/21) 
LinkedIn Twitter Facebook Google+ Email
Anomaly celebrates diversity for YouTube music
Anomaly has created a campaign for YouTube's music service that shows the diversity of music tastes and people. An Asian tween gets the confidence to act cool in front of older kids by listening to Korean hip-hop, and a hijab-wearing Muslim girl struts through school while listening to "Alphabet Aerobics" by Blackalicious.
MediaPost Communications (7/20),  Advertising Age (free-article access for SmartBrief readers) (7/19) 
LinkedIn Twitter Facebook Google+ Email
Video in email can increase your revenue by 40%
Nothing connects people to a message as quickly as video. When businesses included video in an email they saw an increase in click through rates of 200% to 300%. Find out how easy it is to incorporate video into your email campaigns and boost your bottom line. Learn more!
Market Trends
Is Facebook stealing YouTube's video crown?
Hometalk has recently built a video presence on Facebook, with one spot that shows an environmentally-friendly way to clean an oven attracting over 38 million views -- a significantly better performance than the brand's experience on YouTube. "A lot of media organizations have struggled on YouTube," said Josh Topolsky, the former digital head at Bloomberg, noting that organizations wish YouTube was more like a social network.
The Wall Street Journal (tiered subscription model) (7/21) 
LinkedIn Twitter Facebook Google+ Email
Programmatic to account for up to 50% of TV ad investment in 2017
Almost three-quarters of media buyers intend to invest as much as half their television ad budgets on programmatic next year, WideOrbit reports. Ninety-three percent of respondents said it's essential to invest in both digital video and TV.
MediaPost Communications (7/20) 
LinkedIn Twitter Facebook Google+ Email
The right mindset is the key to faster success
Target goals
You'll achieve your goals faster if you clearly establish them and focus on the end result, writes Scott Hansen. Establish an emotional connection to your goals and take time every day to focus on strengthening that connection, Hansen writes.
Entrepreneur online (7/19) 
LinkedIn Twitter Facebook Google+ Email
Get a Master’s from a Top PR Program
The 100% online Master of Arts in Strategic Communication is taught out of American University's School of Communication, located in the nation's media capital and named among the top PR programs by PRWeek for 2017. Get Started.
Featured Content
Sponsored content from Carbonite
Click here to learn more about Featured Content
Sephora launches mobile Tinder-style shopping for beauty fans
Sephora is touting its private-label beauty brand with new features on mobile and desktop that enable consumers to quickly sift through thousands of product choices. One feature is called "swipe it, shop it" and gives beauty buyers a Tinder-like shopping experience.
Adweek (7/21) 
LinkedIn Twitter Facebook Google+ Email
Become a Leader in Marketing
Learn effective marketing techniques applicable to today's saturated world with an online MBA with a concentration in Marketing from King University. Earn your degree in as little as 16 months. Online courses enroll year-round with no GMAT required for admission. Start classes as early as this summer. Learn more.
All human situations have their inconveniences. We feel those of the present but neither see nor feel those of the future; and hence we often make troublesome changes without amendment, and frequently for the worse.
Benjamin Franklin, member, Advertising Hall of Fame
LinkedIn Twitter Facebook Google+ Email
Learn more about AAF:
Home Page | Membership | Calendar of Events | Job Bank
Sign Up
SmartBrief offers 200+ newsletters
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Andrea Brake
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2016 SmartBrief, Inc.®
Privacy policy |  Legal Information