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April 26, 2012
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News for the advertising, media, and marcom industries

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  • Ads are coming to Skype, says Microsoft executive
    Microsoft is planning to add an advertising layer to Skype, said senior sales director Jahn Wolland, and is in the process of testing new ad units. One option would be to incorporate click-to-call ads into the service, Wolland said. "Microsoft is ... constantly testing advertising to determine what works best for brands, and more importantly for consumers, in the Skype environment," a Microsoft spokeswoman added. ClickZ (4/25) LinkedInFacebookTwitterEmail this Story
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  Agency News 
  • Small agencies take pride in local markets
    Many small ad agencies around the country are content and proud to serve only local clients. The key for some of the best is tuning in to local tastes with campaigns that sound as if they're addressing their neighbors. Adweek (4/25) LinkedInFacebookTwitterEmail this Story
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  Trends & Research 
  • Building man caves to sell skin care products
    Male adoption of skin care has turned the sector into a fast-growing market and is altering the retail space to make men more comfortable with buying such products. Drug store chains such as Duane Reade and CVS have followed department stores such as Nordstrom in offering male-dedicated spaces. Macy's new "men's grooming zone" in its Philadelphia store is "almost a men's skin care man cave," Macy's Muriel Gonzalez says. The Wall Street Journal (4/26) LinkedInFacebookTwitterEmail this Story
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  Marketer News 
  • Bluefin measures TV commercial buzz
    Bluefin Labs has introduced Signals Brand Edition, which monitors social media conversations about television commercials. "When you have data about both the brand as well as the TV network and show that commercials run in, then it becomes very powerful," said Bluefin's marketing vice president, Tom Thai. "That's the full picture." Forbes (4/25) LinkedInFacebookTwitterEmail this Story
  • P&G gives Tide a spin as an NFL sponsor
    Procter & Gamble's Tide detergent has become a sponsor of all 32 franchise teams in the National Football League in a multiyear deal, beginning with the 2012 football season. "For us, the NFL's growing female fan base played a big role in developing the Tide sponsorship," said Sundar Raman, North American fabric-care marketing director. "It allows us to tap into America's passion for the NFL and fan loyalty toward their home teams." Adweek (4/25) LinkedInFacebookTwitterEmail this Story
  Technology 
  • Yahoo! to debut Web series starring Katie Couric
    Yahoo! soon will launch a weekly Web video series called "Katie's Take," in which host Katie Couric will focus on trends, especially concerning nutrition, parenting and health. The show is one of several in the new Yahoo! lineup, which also includes a talk show starring Jeff Goldblum and a science fiction series from Tom Hanks. The Wall Street Journal (4/25), Adweek (4/25) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Strategy for account managers: How to develop and hone your strategic skills
    Designed specifically for account managers, the 4A's professional development seminar "Strategy for Account Managers" will cut through the jargon and give your client services staff real-world examples that will make them a better partner to your creative teams, planners and clients. They will also gain the knowledge base they need to approach strategic development as a leader, manager and practitioner. Sessions are coming soon to Orlando, Fla., on May 3 and St. Louis, Mo., on May 8. Visit the 4A's Web site to learn more and to reserve your spot today.
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One person with a belief is equal to a force of 99 who have only interests."
--John Stuart Mill,
British philosopher and political economist


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