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March 22, 2012
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News for the sign and visual communications industry

  The Storefront 
  • Nordstrom finds synergy with outlet stores
    High-end retailer Nordstrom is moving its Seattle Nordstrom Rack outlet next to its full-line department store, contrary to conventional wisdom that says the concepts cannibalize each other. Nordstrom has found that stores do better when they're near each other, said the company's president, Blake Nordstrom. The high-end chain will end the year with more Rack stores than full-price department stores for the first time in its 111-year history. Star Tribune (Minneapolis-St. Paul, Minn.) (3/17) LinkedInFacebookTwitterEmail this Story
  • Other News
3M Announces 2012 Graphic Installation Training Dates
3M Commercial Graphics offers world-class training, testing and accreditation for graphic professionals looking to take their skills to the next level. The upcoming class offerings, including dates and locations, are posted at Courses run from 2-5 days and offer extensive hands-on practice to build and refine installation skills.
  Technology and Trends 
  • Department stores reinvent themselves
    Once the central hub of retail activity, department stores have steadily lost market share as specialty retail concepts have emerged and grown. Now, chains including J.C. Penney, Target and Macy's aim to reclaim shoppers by bringing more specialty shops into the stores and giving online shoppers a place to see, touch and immediately purchase the products they want. Advertising Age (tiered subscription model) (3/19) LinkedInFacebookTwitterEmail this Story
  • How to boost sales with custom signs
    Even in the digital age, printed signs still have the power to drive sales to your small business, says Steve Goldbrenner of With in-store signs, "The customer is able to touch and feel the product while that product is being advertised, cementing the 'buy now' attitude and impulse buys," he said. (3/16) LinkedInFacebookTwitterEmail this Story
  • Other News
  Government and Regulatory 
  • Arizona's astronomy industry fights electronic billboard bill
    Observatories and astronomers in Arizona oppose a bill pending in the state Senate that would make 70 electronic billboards along the state's highways legal. The measure, which has already passed the House, would send a negative signal to observatories considering setting up shop in the state, such as the $130 million Cherenkov Telescope Array, the critics say. The Arizona Republic (Phoenix) (3/18) LinkedInFacebookTwitterEmail this Story
  ISA Update 
  • Sign industry business panel meets with UL
    At a Feb. 29 to March 1 meeting, UL agreed to continue to waive the fee for the first variation notice (VN) per company each year. A VN constitutes a variation to the prescribed construction of a UL-compliant product and is accompanied by a $530 fee. UL also released the results of a study showing the top 10 causes of VNs, hoping this data will educate sign shops on how to avoid VNs. Read more. LinkedInFacebookTwitterEmail this Story
  • Spreading the word about signs
    Nearly 130 planners and other code officials received extensive training from the sign industry last week. Read more. LinkedInFacebookTwitterEmail this Story
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