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March 28, 2012News for the confectionery industry

  Market Trends 
  • How retailers can boost candy sales
    Jenn Elleck of the NCA said retailers can increase candy sales by making sure items are in stock, tailoring the mix to local tastes, planning merchandising around events, and promoting new products. “Retailers don’t think they need to worry about candy," she said. "But if they put in a little more effort, it becomes a real money maker.” Convenience Store Decisions (3/27) LinkedInFacebookTwitterEmail this Story
  • Santorum plans Jelly Belly campaign stop
    GOP presidential candidate Rick Santorum will visit Jelly Belly Candy Co. in Fairfield, Calif., Thursday, where he is expected to stage a rally and hold a fundraising event. Company officials plan to talk to Santorum about U.S. sugar policy, and the company said, "Jelly Belly looks forward to sharing firsthand information about the struggles to operate within this counterproductive program with Rick Santorum." Times-Herald (Vallejo, Calif.) (3/28) LinkedInFacebookTwitterEmail this Story
  • Study suggests marketers target multiple senses
    University of Michigan researchers found in a study that ads for chewing gum, popcorn and potato chips that appeal to multiple senses are more effective than ones touting only taste. They said food advertisements and restaurant menus would benefit from appealing to more than one sense. Bangor Daily News (Maine) (free registration) (3/26) LinkedInFacebookTwitterEmail this Story
  • Other News
  Diet & Health 
  • Overall healthy diet helps fight disease, dietitian says
    An overall healthy diet with a combination of nutrients can help fight disease, says registered dietitian Colleen Doyle, director of nutrition for the American Cancer Society and co-author of the "Great American Eat Right Cookbook." Among her super-foods for nutrition are brown rice and whole-wheat pasta, tuna and salmon, broccoli, beans and apples. Detroit Free Press (3/25) LinkedInFacebookTwitterEmail this Story
  Association News 
  • The Story of Chocolate: Now on Facebook
    Stay up-to-date on chocolate news and connect with other chocolate lovers by "liking" the Story of Chocolate Facebook page. The page coincides with The Story of Chocolate website, and is meant to share facts, recipes, news and a fun stories about chocolate. Contact Susan Smith. LinkedInFacebookTwitterEmail this Story
  • Promoting careers in candy
    NCA's Susan Whiteside represented the industry at the Fairfax Public Schools Career Fair recently, where she talked to high school students about the potential job opportunities in confectionery. Contact Susan Whiteside. LinkedInFacebookTwitterEmail this Story
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  Science & Technology 
  • Mars mobile campaign pushes M&M's for Easter
    Targeting the major candy-consuming holiday of Easter, Mars is offering dessert recipes incorporating its M&M products in a mobile campaign and sponsorship on the "Today Show" iPhone application. "A lot of candy consumption is based on impulse purchases, so mobile ads are a great way to connect consumers who are out and about shopping with stores that are selling M&M's candies," said Appitalism CEO Simon Buckingham. Mobile Marketer (3/27) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Regulatory Update 
  • Online USDA map shows where food is grown, sold
    The Department of Agriculture has introduced the interactive KYF2 Compass Map, which shows local and regional food supply chains. The Web-based map aggregates data from many sources to provide a tool expected to benefit farmers, educators, businesses and others. Food Business Review (3/27) LinkedInFacebookTwitterEmail this Story
  • Chocolate-makers see opportunity in Israel
    Israel consumes only 1.5% of the world's chocolate, but the market has grown nearly 40% since 2007 and is expected to expand 5% to 10% this year, according to Leatherhead Food Research. Kraft Foods and Nestle are investing in Israel, which is considered a gateway to the Middle East. Nestle increased its stake in Israeli food company Osem Investments, while Kraft expanded its Milka brand and other products. The Wall Street Journal (3/27) LinkedInFacebookTwitterEmail this Story
  • Other News
When you make a world tolerable for yourself, you make a world tolerable for others."
--Anaïs Nin,
French-Cuban author

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