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20 March 2012
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News for mobile marketing professionals

  Integrated Marketing 
 
  • PayPal targets China, other Asian nations for smartphone payments
    Mainland China and other Asian markets are next on the list as PayPal lays plans for expanding its smartphone-payments service in the region over the next 12 to 18 months, says PayPal Asia-Pacific chief Rupert Keeley. "PayPal is going to change the way millions of merchants and consumers connect with each other in the Asia-Pacific region," Keeley said of the service, which has launched in Australia and Hong Kong. Channel NewsAsia/Agence France-Presse (16 Mar.) LinkedInFacebookTwitterEmail this Story
  • Angel's Gate opens avenue for entrepreneurial exposure
    Digital entrepreneurs seeking exposure for their ideas can bring them to Angel's Gate, an online community designed to draw a global audience, says CEO Ash Singh. In addition to their own project page, participants "can promote their projects on social networking platforms like Facebook, Twitter and LinkedIn, or use various e-marketing strategies from e-mail to online advertising," Singh says. Digital Market Asia (19 Mar.) LinkedInFacebookTwitterEmail this Story
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  Research & Metrics 
  • Surge in mobile gaming is projected in South Korea
    The swift adoption of smartphones in South Korea is likely to lead to a largely unanticipated surge in the country's mobile-game market, according to a report by Nomura. Annual double-digit growth is projected over the next five years as Koreans catch up to the rest of the developed world in smartphone usage. ZDNet (Asia) (19 Mar.) LinkedInFacebookTwitterEmail this Story
  • China to become top smartphone market in 2012
    China is set to displace the U.S. as the largest single market for smartphones with a 20.7% share of the global market, according to IDC. Inexpensive Android phones costing less than $200 are driving much of China's quick adoption of the devices, and that trend is expected to give the country an ever-widening lead over others. CampaignAsia.com (19 Mar.) LinkedInFacebookTwitterEmail this Story
  • More Japanese are switching to smartphones
    Smartphone ownership in Japan nearly tripled between February and October last year, reaching 17% of the population, a figure that is augmented by the 65% of Japanese cellphone users who own high-spec feature phones that can perform some smartphone functions, according to Google. The survey also found that 9 in 10 Japanese smartphone owners use their devices to access the Internet daily. eMarketer (16 Mar.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • China Mobile's stock is surging amid 4G push
    China Mobile's shares have gained 12% for the year in New York, making the company the standout among Chinese carriers in the U.S. market. China Mobile is pushing to expand its 4G network in China, aiming at higher-end customers. "The sooner they can move to 4G, the better for them," commented Steve Clement, an analyst at Pacific Crest Securities. Bloomberg (15 Mar.) LinkedInFacebookTwitterEmail this Story
  MMA-APAC News 
  • MMA Forum Singapore 2012: Smarter Tomorrow
    Singapore, 23-25 April, 2012
    The mobile channel offers marketers an unprecedented opportunity to engage with their consumers at every point in the purchasing funnel. While almost all marketers have determined that mobile marketing possibly represents the holy grail in marketing, many are still uncertain as to exactly how to capitalize on its power, making it an indispensable part of their marketing mix. Defining a strategy within your mobile tool-kit, understanding the nuances of consumer behavior, and capitalizing on brand awareness and conversion are what it takes to build a successful mobile marketing campaign. The 2012 MMA Forum Singapore will bring together the world's mobile leaders, who are focused on building smarter campaigns that lead to smarter branding, smart sales and ultimately a smarter tomorrow. Learn more and register. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Great works are performed not by strength but by perseverance."
--Samuel Johnson,
British author


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