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April 25, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • How Facebook is affecting the public's trust in marketers
    The bad press surrounding Facebook's treatment of personal data could be eroding the public's trust in marketers in general, writes Andrew Edwards. "[T]he question for marketers is whether Facebook has hit the privacy iceberg, and is therefore sinking the entire data collection community in a sea of mistrust." ClickZ (4/23) LinkedInFacebookTwitterEmail this Story
  • When more pins bring more problems
    Jewelry-maker Michelle DiFilippo-Espinoza had a bad experience with Pinterest when unscrupulous individuals stole images of her products and used them to spread malware. "People thought I was not a legitimate business. I lost sales because of it and had to rebuild and regain trust in the Internet community," she said. To help prevent future problems, DiFilippo-Espinoza now places watermarks on her images and remains on watch for suspicious users. The Daily Dot (4/23) LinkedInFacebookTwitterEmail this Story
  • Google introduces its cloud-storage solution
    Google has rolled out its cloud-storage service, Google Drive. The service, which will be integrated with Google Docs, comes with 5 GB of free storage, but you can get more by paying a monthly fee. Mashable (4/24) LinkedInFacebookTwitterEmail this Story
  • Other News
  Customer Satisfaction & Marketing 
  • 5 steps to cashing in on your expertise
    Charging for your expertise can be a good way to build your business, Tom Searcy writes. "Charge for your seminars and the information will be valued more by your potential clients," he advises. Like Dale Carnegie, author of "How to Win Friends and Influence People," you should do your research and become an expert on a topic, Searcy writes. CBS MoneyWatch/Sales Machine blog (4/24) LinkedInFacebookTwitterEmail this Story
  • Understand your customers' personalities, improve your relationships with them
    There are at least four types of customers you're likely to encounter in the course of doing business, and each requires a different approach, writes Susan Payton of Egg Marketing & Communications. For example, if your customers are micro-managers, it might be a good idea to give them what they want while setting some boundaries. On the other hand, you should work to strengthen your relationships with your best customers so they will send more business your way, she writes. Small Business Trends (4/24) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • What to do when you suspect an employee of stealing
    If you think that you've caught an employee stealing, it's important to handle the situation carefully to avoid landing in legal trouble, writes lawyer Stephanie Rabiner. "If you accuse an employee of stealing and without adequate proof, you may end up with a wrongful termination suit on your hands. Make sure you have a solid case." Get the police involved, and be careful about what you choose to tell other employees about the situation, she advises. FindLaw/Free Enterprise blog (4/23) LinkedInFacebookTwitterEmail this Story
  • Are you average or extraordinary?
    The difference between run-of-the-mill managers and truly exceptional leaders lies in their core beliefs, writes Geoffrey James. Great bosses see their company as a community, their own job as a service and their employees as peers rather than peons. "Average bosses see employees as inferior, immature beings. ... Extraordinary bosses treat every employee as if he or she were the most important person in the firm," James writes. Inc. online/Sales Source (4/23) LinkedInFacebookTwitterEmail this Story
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  Funding & Finance 
  • How to choose a pricing strategy for your new product
    Before making a purchase, customers must first decide they need a specific type of product, Mark Stiving writes. Afterward, they usually choose between the available products on the market that satisfy their needs. "Every time you approach a pricing problem you need to know which one of these is the final decision," he explains. Entrepreneur online (4/23) LinkedInFacebookTwitterEmail this Story
  Weekly Poll 
  • How often do you trust online reviews?
    Sometimes  66.19%
    Almost never  18.71%
    Almost always  15.11%
  • Have you ever suspected that an employee was stealing from your business?
Yes, and we went to the police
Yes, but we didn't get the police involved

  Featured Content 

  BBB in the News 
  • How to protect yourself from overseas e-mail scams
    Video: BBB: Avoiding Nigerian Scams  
    Scammers are trying to extract money from their victims by sending e-mails promising financial rewards in exchange for helping them to move money out of their home countries. Recipients can protect themselves from such schemes by protecting their personal information, deleting suspicious communications and turning to BBB for assistance, according to BBB's John North. ClipSyndicate/WDTN-TV (Dayton, Ohio) (4/24) LinkedInFacebookTwitterEmail this Story
Opportunity is missed by most people because it is dressed in overalls and looks like work."
--Thomas Edison,
American inventor

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