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April 26, 2012
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News for the sign and visual communications industry

  The Storefront 
  • McDonald's near Dallas gets a jump on posting nutrition data
    A McDonald's restaurant near Dallas has interactive touch screens displaying nutrition data for standard menu items. Owner Jonathan Chan says he has not seen a huge change in customer ordering habits, and "if they want a certain item, they're going to get it." The government still is deciding how to implement 2010 Affordable Health Care Act regulations that require restaurant chains with more than 20 outlets to post nutrition information, but Chan said he wanted to take the lead and be transparent. The Dallas Morning News (subscription required) (3/7) LinkedInFacebookTwitterEmail this Story
  • Other News
3M Vehicle Wrap Films in 34 Colors & Finishes
3M™ Scotchprint™ Wrap Film Series 1080 is now available in 34 head-turning colors and finishes, including the new Brushed Black Metallic. These long-term, removable cast films create a truly distinctive look. No printing. No overlaminate. Use out of the box. See colors and order samples.
  Technology and Trends 
  • Digital billboard basics for advertisers
    Technological advances drove the evolution from hand-printed signs to digital out-of-home advertising, bringing about shorter lead times, lower production costs and a smaller carbon footprint, writes ADstruc CEO John Laramie. He shares a short primer on the industry, including the enhanced creative freedom that advertisers find with digital billboards. Business Insider (4/23) LinkedInFacebookTwitterEmail this Story
  • Giant Eagle taps Galleria for display-plan solution
    Giant Eagle has implemented Galleria's Promotional Display Optimization, a tool that creates daily end-cap-display plans based on the requirements of individual supermarkets. "We were already developing end-cap planograms, but Galleria enabled us to complete the process more efficiently," said Dan Schnorr, Giant Eagle's senior director of retail-space planning. Retailing Today (free registration) (4/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  Government and Regulatory 
  • Miami's LED billboards violate rules, county attorney says
    New electronic billboards approved by the city of Miami violate Miami-Dade County outdoor advertising laws, and the county has the power to fine ClearChannel and other outdoor advertising companies that erect LED signs, according to a legal opinion from county attorney Robert Cuevas. The Miami Herald (free registration) (4/23) LinkedInFacebookTwitterEmail this Story
  • Other News
  ISA Update 
  • Another congressman visits an ISA member sign company
    On April 3, U.S. Rep. John Shimkus, R-Ill., visited Watchfire Signs in Danville, Ill., to witness firsthand how the sign industry plays a role in America's manufacturing sector. Read more. LinkedInFacebookTwitterEmail this Story
  • Sign code issues in Calif.
    The latest step in the sign code process for Oceanside, Calif., took place April 18. Read more. LinkedInFacebookTwitterEmail this Story
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