10 questions to answer for better e-mail campaigns | How to give a B2B performance presentation | Make marketing content interactive
August 12, 2015
Business Marketing SmartBrief
News for business-to-business marketing professionals | Marketing.org

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10 questions to answer for better e-mail campaigns
Natasha Smith provides 10 questions to start an e-mail campaign off on the right foot. Her advice includes consistency in frequency, a balance between the sales pitch and content that is useful to the audience, and design that is optimized for mobile. Direct Marketing News (8/11)
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Three Ways Reviews Help to Win More Business
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How to give a B2B performance presentation
Business-to-business marketers should present the results of campaigns using metrics such as clicks, conversions and click-thru rates. Use top keywords to illustrate clicks, track conversions on e-commerce against ad spend, and show specifically which marketing decisions and copy influenced CTRs. KoMarketing Associates (8/11)
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Make marketing content interactive
Business-to-business marketers should be harnessing the reach of interactive content. For example, online quizzes attain an average of 1,900 shares, a 78% completion rate and an 82% click-to-conversion rate, according to Qzzr. Additionally, a DemandGen survey found that 9 in 10 B2B buyers want more interactive content from brands. Brafton.com (8/11)
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FREE GUIDE: Building Your Board
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Tech EdgeSponsored By
How programmatic can improve your marketing strategy
Print ads and event marketing are making way for programmatic, a growing business-to-business strategy. Programmatic can improve marketing by freeing up time from mundane tasks for more creativity, using data more intelligently, encouraging efficiency, and facilitating real-time connections. Marketing Dive (8/11)
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The difference between pioneers and followers
It's possible to succeed as either a pioneer or a follower in a new market, but each strategy requires a different mindset, write Ronald Klingebiel and John Joseph. Followers have to be more selective about which projects they pursue because they will face slimmer profit margins than first movers. Harvard Business Review online (tiered subscription model) (8/11)
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6 steps to getting more out of social media
Social media site Twitter
(Bethany Clarke/Getty Images)
Pick social media platforms that conform to your goals, build relationships based on others' interests and make time every day to engage in the platforms you choose to maximize your career benefits, writes Kerry Hannon. Don't be afraid to brag a little, but follow any industry or company rules regarding your public postings. Money magazine (8/10)
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WTF is Identity?
Every day the web is becoming more personal. For brands to meet consumer expectations, they need to understand more than probabilistic profiles. Master the fundamentals of identity with this definitive guide from Digiday and Signal.
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Association News
BMA Southern California Chapter | Events | Refresh: Marina del Rey – The Last Event of Summer Mixer Series 2015
The last mixer event in the series will be held Thursday, Aug. 13, 5:30 p.m. to 8:30 p.m., on the Salt Restaurant lounge deck at Marina del Rey Hotel, 13534 Bali Way, in Marina del Rey, Calif. Themed Refresh for its special networking icebreaker exercise, the summer series of events have been held every Thursday evening, July 16 through Aug. 13, in Pasadena, San Diego, Riverside, Newport Beach, and, tomorrow, Marina del Rey. β€œIn addition to members and guests connecting with peers in various cities throughout the southland, our Summer Mixer Series 2015 aims to provide past attendees a refresher on the previous topics covered earlier this year as well as give new attendees the opportunity to catch up and participate in the discussions,” stated Luz Marina, president, BMA SoCal Chapter. Read more.
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Why join BMA? If business-to-business marketing worked like consumer marketing, you wouldn't need us.
As the world's premier community devoted exclusively to advancing the B2B marketing profession, BMA represents a lifetime of expertise in business-to-business marketing. For over 90 years, Business Marketing Association has been the preeminent resource providing professional development and peer networking to increase the effectiveness of individuals representing the full spectrum of the marketing and communications discipline. Read more.
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