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06 March 2012
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News for mobile marketing professionals

  Campaigns & Strategies 
 
  • SingTel to acquire U.S.-based ad provider Amobee
    In a step away from reliance on traditional phone services, Singapore Telecommunications has agreed to acquire mobile-ad solutions provider Amobee of Redwood City, Calif., for $321 million. Coupons and loyalty programs are expected to be on tap as Southeast Asia's largest phone company takes advantage of growing data usage generated by wider adoption of smartphones. Bloomberg (05 Mar.), The Wall Street Journal/Dow Jones Newswires (04 Mar.) LinkedInFacebookTwitterEmail this Story
  • Google targets Southeast Asia with regionally customized apps
    Mobile apps tailored to various sections of Southeast Asia are Google's strategy for securing a greater share of the regional market. Google plans to offer apps appropriate to the region's different languages and cultures as it pursues a chunk of the anticipated $7 billion in annual ad revenue that is expected to follow the sharp growth in consumer adoption of smartphones. Channel NewsAsia (28 Feb.) LinkedInFacebookTwitterEmail this Story
The State of Email Marketing for Agencies
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  Integrated Marketing 
  • Good event marketing is a matter of linking offline to online
    Whether information is offline or online, it is important for marketers to instantly identify the engagement path for good lead management, advises Eddie Choi, executive director of Milton Exhibits Group. "Hence, profiling your audience using online RSVP for your offline event is always a best practice," Choi says. "You have tons of digital tools to help you capture information in an offline situation such as the QR code and the future NFC-enabled devices." ClickZ.Asia (Hong Kong) (02 Mar.) LinkedInFacebookTwitterEmail this Story
  Research & Metrics 
  • Singapore consumers are turning more to mobile for shopping
    Nearly half of Singapore consumers are turning to their mobile devices and the Internet for product information before making a purchase, topping the 34% who rely on television, according to an InMobi survey. The survey also found that 71% of consumers found mobile advertising as acceptable as other ads online or on television. ZDNet (Asia) (29 Feb.) LinkedInFacebookTwitterEmail this Story
  • China is set to be the next big battleground for mobile
    Western mobile companies ignore China at their own risk, writes Chris Shen. While issues like piracy and fragmentation are a concern, nearly 70% of Chinese cellphone users access the Internet on their phones. The key to success is to find local partners in China and customize applications to meet regional needs and cultural preferences, this article notes. TechCrunch (03 Mar.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • Huawei, ZTE push their way into smartphone fray
    Chinese smartphone-makers Huawei Technologies and ZTE created major buzz at an industry conference in Spain this week after coming out with a spate of new and faster smartphones that industry observers say demonstrate their ability to compete with top vendors. CNET (01 Mar.) LinkedInFacebookTwitterEmail this Story
  MMA-APAC News 
  • Meet Marshall Sponder, founder of WebMetricsGuru INC and book author, at APICTS 2012
    Singapore infocomm Technology Federation's flagship event, Asia Pacific ICT Summit, will be held on 13 and 14 March at Marina Bay Sands. We are pleased to have invited Marshall Sponder, founder of WebMetricsGuru INC and author of, "Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics," to be our keynote speaker. He will also be doing a workshop at the event.

    The 2-day program is lined-up with an array of rich and informative topics. To register, please go to www.apicts.com.

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  • Register to attend the MMA Forum Singapore (23 to 25 April)
    Ian Loon, head of mobile practice, Southeast Asia at Starcom MediaVest Group Singapore, joins the program for MMA Forum Singapore, 23 to 25 April. Join him and other mobile marketing leaders as they discuss creating smarter branding and ultimately, a smarter tomorrow. Register by March 9 and save! LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10."
--Bill Gates,
American businessman, software engineer and philanthropist


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