10 quick social media tips to make your content visible | 8 plug-ins to create more leads with your WordPress blog | A guide to creating engaging video content
 
December 18, 2015
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10 quick social media tips to make your content visible
Interview influencers to put more color into your content and to expand its reach when they share it, Sarah Quinn writes in this compilation of 10 social media tips. Change social banners to promote content, pin a tweet about your content at the top of your Twitter feed to draw attention to it, and credit sources on social media. Marketo (12/17)
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Lead Generation
8 plug-ins to create more leads with your WordPress blog
Business-to-business marketers should use WordPress plug-ins to get their blogs read and convert readers into leads. Icegram helps to capture readers' contact details, OptinMonster converts readers into subscribers, and Plugmatter provides a simple way to put a subscription form at the top of your blog. Vandelay Design Blog (12/17)
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General Insights & Strategies
A guide to creating engaging video content
Capitalize on the popularity of video by creating content that has a clear purpose and is targeted toward specific buyer audiences. Design content that addresses the problems your customers face, make sure your videos reflect your brand's personality, and look at competitor videos to get inspiration. Small Business Trends (12/17)
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Next Practices
Why social, search and content need to be aligned
Search, social and content teams should work together to reinforce the same story across different channels, MMI Agency's Maggie Malek writes. Share insights on the success rates of certain pieces of content to tweak strategy across different channels, and get the public relations team involved. Marketing Land (12/17)
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Marketing Technology & Innovation
B2B companies with buyer personas perform better
More than two-thirds of business-to-business companies that exceed lead targets have documented buyer personas, Cintell reports. Top-performing businesses are twice as likely to delve into what motivates their buyers to make purchases and to develop an understanding of the fears and challenges facing their customers. KoMarketing Associates (12/17)
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15 communication tips from TED speakers
A survey of some of the best TED speakers reveals the various strategies and tricks they use to get their points across, writes Kenny Nguyen. Some presenters use actual tricks -- such as magic, or scientific demonstrations -- to grab their audience's attention; others use statistics, humor, or even clouds of live mosquitoes to keep listeners on their toes. SmartBrief/SmartBlog on Leadership (12/16)
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Analytics & Measurement
How to tap social media platforms' analytics tools
Business-to-business marketers should be taking advantage of the wealth of analytics tools on social media platforms, Catherine Heeg writes. Tools built into Facebook, Twitter and Pinterest help track when your audience is most active and which pieces of content or posts have had the most reach. Or you can go with some of the top paid analytics tools such as Simply Measured, Salesforce Radian6 and Viralheat. Travel Research Online (12/17)
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Association News
Key takeaways from digital and social media event
At the recent ANA Digital & Social Media East Conference in Florida, attendees heard leading brand marketers explain how they are connecting with consumers and customers wherever and whenever they want, as well as the challenges they are facing in a hyper-fragmented media landscape. Watch this short video to glean key takeaways from the conference.
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Hear from CMOs at ADT, Voya and Pulte Homes
Don’t miss the 2016 ANA Brand Masters Conference, Feb. 3-5 in Hollywood, Fla. This signature event is aggressively priced for ANA members at $499, with special corporate pricing of $995 for up to three members from the same ANA member company. Confirmed speakers include:
  • Manish Shrivastava, CMO at Pulte Homes, Inc.
  • Noah Brodsky, senior VP of worldwide loyalty and engagement at Wyndham Worldwide
  • Jerri DeVard, CMO at ADT Security Services  Ann Glover, CMO at Voya
  • Amanda Brinkman, chief brand and communications officer at Deluxe Corp.
  • Amanda Hill, NA regional brand director at The Procter & Gamble Company
Learn more.
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SmartQuote
The final test of a leader is that he leaves behind him in other men the conviction and the will to carry on."
-- Walter Lippmann,
journalist
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