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February 8, 2012
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  Out-of-Home News 
  • Leonardo painting exhibition is coming to movie screens
    Following opera and sporting events to cinema screens, a popular but costly-to-enter exhibition of Leonardo da Vinci's paintings on display in London is coming to movie theaters Feb. 16. "Leonardo Live," presented in the U.S. by New York producer-distributor BY Experience and British production company PhilGrabskyFilms.com, will show on about 500 screens total in the U.S. and worldwide. The Wall Street Journal (1/14) LinkedInFacebookTwitterEmail this Story
  • National CineMedia adds theater chains in smaller markets
    National CineMedia says it is expanding into "several smaller markets and suburbs of larger markets" with the addition of six theater chains to its network. The new chains -- Cinema Centers, Far Away Entertainment, King Theatres, Odyssey Entertainment, Star Cinema Grill and Texas Cinema -- help create "better geographic coverage and a more competitive network versus other local, regional and national media networks," NCM said. American City Business Journals/Denver (1/17) LinkedInFacebookTwitterEmail this Story
  • More theaters, upgrades are coming to southern Maryland
    AMC Theatres is planning a "state-of-the-art" renovation for the nine-cinema complex at southern Maryland's St. Charles Towne Center mall. And with the planned addition of a 14-screen theater at Brandywine Crossing shopping center, a wider variety of films should become available to appeal to the kind of moviegoers who, according to Screenvision research, often dine out before or after the show. Southern Maryland Newspapers Online (1/13) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  Campaigns and Strategies 
  • Cinedigm buys Ultimate Fighting documentary
    Cinedigm Entertainment Group has acquired "Like Water," a documentary about Anderson Silva, a mixed martial arts star for Ultimate Fighting Championship. The deal follows up on Cinedigm's recently announced distribution deal with New Video and a one-day premiere for the rock documentary "No Room for Rockstars." Deadline.com (1/25), Reuters (1/22) LinkedInFacebookTwitterEmail this Story
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To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful."
--Edward R. Murrow,
American broadcast journalist


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About CAC
Established in 2003, the Cinema Advertising Council is a national non-profit trade association which serves cinema advertising sellers, the theatrical exhibition community and the advertising community, acting as a central source of information for the industry. In addition to representing cinema advertising companies that account for over 82 percent of U.S. cinema screens based on 38,794 cinema screens according to NATO, the CAC's membership is also comprised of companies that provide services and products to the cinema advertising industry.

 
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