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April 20, 2012
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Today's Buzz 
  • What Facebook's Instagram deal means for marketers
    Facebook's acquisition of Instagram raises some interesting opportunities and challenges for social media marketers, Ciaran Norris writes. Social media dashboards and analytics suites will likely move quickly to integrate Instagram into their services, but the real question is whether Facebook will be able to bring its own interaction algorithms to bear on the image-sharing service. "If Facebook can understand why someone liked a photo of a car but didn't like the same person's photo of a motorbike, then maybe that $1 billion won't seem like so much after all," Norris writes. Advertising Age (tiered subscription model) (4/19) LinkedInFacebookTwitterGoogle+Email this Story
Network Update 
  • Social networks target athletes
    A number of social networks and tools are aiming to lure professional and amateur athletes. JockTalk has recruited stars from the NFL, NBA and Major League Baseball and Olympic athletes with the promise of a place where athletes and fans can interact; targets amateur athletes with a LinkedIn-style professional-networking platform; and the Olympic Athletes' Hub seeks to give participants in this summer's London Games a single social meeting place. MediaPost Communications/The Social Graf blog (4/19) LinkedInFacebookTwitterGoogle+Email this Story
  • How iCow is beating Facebook in Africa
    The success of a niche mobile-based social network called iCow highlights the challenges Facebook will face in expanding into areas with limited Web access where mobile platforms are dominant, experts say. While Facebook is increasingly popular in Africa, the iCow network is relied upon by farmers for agricultural information on topics such as livestock management. "We can bridge that gap to the older farmers who don't have access to Facebook and don't use the Internet," says founder Su Kahumbu. MIT Technology Review online (4/19) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Corporate blogging is falling out of favor, analysis suggests
    Responsive corporate communications via social networks is replacing corporate blogging efforts, according to a University of Massachusetts-Dartmouth study. Less than one-quarter of Fortune 500 companies maintain a blog, while the number of corporate blogs at companies surveyed by Inc. magazine declined from the year before. Corporations say blogging takes too much time, often involves weak content and can expose the company to regulatory risk. USA TODAY (4/20) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Can angry tweets predict riots?
    The degree of anger and fear being expressed by Twitter users in England increased before a wave of riots last summer, U.K. researchers say. That finding could one day allow researchers to predict episodes of public disorder by monitoring social chatter, researchers say. The Telegraph (London) (4/17) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • 3 tips for tracking social buzz
    Measuring social buzz and the real-world results it brings isn't easy, former Intuit marketing manager Kira Wampler says. It's important to cover the basics by including social media in your existing analytics efforts, but brands should also seek to link their social metrics back to the things that really matter to them, whether that be brand sentiment, product adoption or simply engagement. SmartBrief/SmartBlog on Social Media (4/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Blendtec thinks it found the right mix on YouTube
    Blendtec's YouTube-powered "Will it Blend?" campaign has generated nearly 500 million views and coincided with a 700% in sales -- far more than would have been possible with a conventional ad-based campaign, former Blendtec marketing executive George Wright says. "Advertising is the penalty that companies pay for not being remarkable. If you're remarkable, you end up being the story," Wright said. (4/20) LinkedInFacebookTwitterGoogle+Email this Story
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Editor's Note 
  • #FollowFriday: IAB SmartBrief
    The #FollowFriday tag is usually reserved for Twitter feeds, but today we're invoking it to suggest you subscribe to IAB SmartBrief, a daily news roundup of digital and interactive marketing trends, innovations, news and best practices. It's a newsy and informative complement to SmartBrief on Social Media. We hope you'll check it out. LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Web Content ManagerCorporate Executive BoardWashington, DC
Bloomberg Government Marketing AnalystBloombergWashington, DC
PR & Social Media ManagerDrexel e-Learning, Inc.Greater Philadelphia Area, PA
Social Media Marketing SpecialistCventWashington, DC
Social Media ManagerSinclair Broadcast Group, Inc.Hunt Valley, MD
Click here to view more job listings.

[M]arketers should probably be thinking about Instagram in two ways: how to capitalize on it now and what Facebook might do with it down the road."
--Ciaran Norris of Mindshare Worldwide, writing in Advertising Age
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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