Check out the new and improved | 6 ways to become a more confident boss | Don't stress about things you can't control
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April 15, 2013
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4 ways to say "no" more effectively
Leaders shouldn't try to solve every problem themselves, writes Mary Jo Asmus, and taking a step back and refusing to take on extra responsibilities is sometimes the only way to do your job effectively. "Saying 'no' is an option you need to exercise regularly in order to focus on what's most important. The feeling of freedom you get from it can be powerful," Asmus writes. SmartBrief/SmartBlog on Leadership (4/3)
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Check out the new and improved
We're excited to announce that after 10 months in development, the new and improved has launched. This new site is the most significant investment SmartBrief has made in subscriber growth in recent years -- benefiting our readers, partners and advertisers.

Here are some of the key features and benefits:
  • Enhanced social sharing and saving.
  • More opportunities to subscribe.
  • Content-syndication opportunities.
  • New content platform to expose more readers to more content.
  • Increased brand awareness through search and social.
  • Enhanced for mobile-device viewing.
  • Improved reader experience through additional relevant content.
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Leadership Focus
6 ways to become a more confident boss
Confidence is a must-have trait for any leader, but it's also one that needs to be honed and developed as you climb the ladder, writes Dana Theus. Perfect your confidence-building strategies by identifying the edges of your comfort zone and then deliberately stepping a little outside it. "Once you get this process down on the small things, the big things become a whole lot easier," Theus writes. SmartBrief/SmartBlog on Leadership (4/8)
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Don't stress about things you can't control
Stress stems from the feeling that you can't control what's happening, says Sharon Melnick, author of “Success Under Stress." Limit your stress by accepting that some things are out of your hands. "[M]ake sure that you are effective in what you are doing before you ever allow yourself to lose time and focus in frustration over what is not in your control," she says. The Fast Track (4/4)
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Media 2.0
3 ways to make social media fit in your schedule
Social media marketing takes time to do well, Tam Jackson writes. To avoid burning out, create a streamlined social media schedule that you can realistically stick to, and then make a commitment to spend time on social media, even if its a small one. "Once you have built this recipe into your daily tasks, it will get easier and easier every day -- perhaps even addictive," Jackson writes. SmartBrief/SmartBlog on Social Media (4/9)
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Ways to wreck an Instagram campaign
It's all too easy to wreck an Instagram campaign by spamming your followers with self-serving images or too many images, Adrienne Erin writes. Focus on building engagement rather than simply posting as many images as possible, and use photos to offer followers a behind-the-scenes look at your business. Use before-and-after photos if possible, and invite fans to share photos of how they use your products. MarketingProfs (4/3)
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Other News
Social butterflies are more productive, study says
Companies should stop clamping down on workers' use of Twitter and Facebook and start encouraging them to spend more time on social networks, a study says. Workers who are active members of at least five social networks are more productive than less avidly social employees, the study by Evolv says. When it comes to employee retention, workers who belong to up to four social networks tend to stay in their roles the longest, the study says. Inc. online (free registration) (4/4)
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