4 ways to say "no" more effectively
Leaders shouldn't try to solve every problem themselves, writes Mary Jo Asmus, and taking a step back and refusing to take on extra responsibilities is sometimes the only way to do your job effectively. "Saying 'no' is an option you need to exercise regularly in order to focus on what's most important. The feeling of freedom you get from it can be powerful," Asmus writes. SmartBrief/SmartBlog on Leadership
Check out the new and improved SmartBrief.com
We're excited to announce that after 10 months in development, the new and improved SmartBrief.com has launched. This new site is the most significant investment SmartBrief has made in subscriber growth in recent years -- benefiting our readers, partners and advertisers.
Here are some of the key features and benefits:
Want to become part of the community? E-mail Strategic Partnerships today.
- Enhanced social sharing and saving.
- More opportunities to subscribe.
- Content-syndication opportunities.
- New content platform to expose more readers to more content.
- Increased brand awareness through search and social.
- Enhanced for mobile-device viewing.
- Improved reader experience through additional relevant content.
What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 5.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering in 2013? Let's talk.
3 ways to make social media fit in your schedule
Social media marketing takes time to do well, Tam Jackson writes. To avoid burning out, create a streamlined social media schedule that you can realistically stick to, and then make a commitment to spend time on social media, even if its a small one. "Once you have built this recipe into your daily tasks, it will get easier and easier every day -- perhaps even addictive," Jackson writes. SmartBrief/SmartBlog on Social Media
Ways to wreck an Instagram campaign
It's all too easy to wreck an Instagram campaign by spamming your followers with self-serving images or too many images, Adrienne Erin writes. Focus on building engagement rather than simply posting as many images as possible, and use photos to offer followers a behind-the-scenes look at your business. Use before-and-after photos if possible, and invite fans to share photos of how they use your products. MarketingProfs
Social butterflies are more productive, study says
Companies should stop clamping down on workers' use of Twitter and Facebook and start encouraging them to spend more time on social networks, a study says. Workers who are active members of at least five social networks are more productive than less avidly social employees, the study by Evolv says. When it comes to employee retention, workers who belong to up to four social networks tend to stay in their roles the longest, the study says. Inc. online (free registration)
Please contact one of our specialists for advertising opportunities,
editorial inquiries, job placements, or any other questions.