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April 30, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • The biological basis for trust
    Research found that oxytocin, which is a chemical messenger, seems to be related to trusting behavior in in our personal and professional lives, writes Paul J. Zak. "To trigger this 'moral molecule,' all you have to do is give someone a sign of trust," he writes. Showing someone a sign of trust causes "the person being trusted [to experience] a surge in oxytocin that makes her less likely to hold back and less likely to cheat." The Wall Street Journal (4/27) LinkedInFacebookTwitterEmail this Story
  • EEOC issues update on criminal-background-check policy
    A new policy from the Equal Employment Opportunity Commission states that while employers might consider an applicant's criminal record in making a hiring decision, it cannot have a policy that completely rules out those who have been convicted of a crime. The EEOC says such an employer policy could have a disparate effect on racial and ethnic minorities and could violate employment discrimination laws. The New York Times (tiered subscription model) (4/25) LinkedInFacebookTwitterEmail this Story
  • Why location matters when you put your data in the cloud
    For a number of reasons, customers may want their cloud-based data to be stored in certain geographical locations. For example, a gaming company may want its information to be stored near its customers to reduce latency. "Most of the largest providers have data center operations fairly well dispersed globally. For the most part, it's pretty explicit where the data is," said Michael Crandell of RightScale. Network World (4/25) LinkedInFacebookTwitterEmail this Story
  • Other News
  Customer Satisfaction & Marketing 
  • Cut the chances your news release will get filed in the trash
    When crafting news releases, it's important to use objective language if you want news outlets to take them seriously, writes Michael Hess of Skooba Design. "If your message reads like an ad, your already-slim chances of getting picked up drop even more." You should also focus on sending releases to the proper reporters and news outlets, he writes. CBS MoneyWatch (4/27) LinkedInFacebookTwitterEmail this Story
  • How a rigid marketing method could sap your creativity
    Having a system to guide your marketing can be beneficial, but you should be careful not to make it too rigid, writes John Jantsch. "To create forms and procedures or even rigid plans for how something actually gets done is one of the quickest ways to kill the unique art that's possible," he writes. Duct Tape Marketing (4/27) LinkedInFacebookTwitterEmail this Story
  • Other News
  Management & Leadership 
  • Is poor communication killing your company?
    A lack of communication might be holding some companies back from meeting their potential, according to an Accountemps survey of chief financial officers. "An organization can only be successful if its employees have the information and support they need to do their jobs well and a forum for two-way communication," said Max Messmer of Accountemps. Company leaders should communicate what is going on and ask employees if they have what they need to achieve success, according to Accountemps. (4/27) LinkedInFacebookTwitterEmail this Story
  • How to improve your computers' performance
    You can get your computer to start faster by getting rid of unnecessary programs that launch automatically when you boot up, writes Chris Cope of SlimWare Utilities. It's also important to keep your software up to date and to use antivirus software, he writes. Mashable (4/29) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • How green power can give your business a boost
    Using green power to run your business might give you a leg up on the competition, said Scott Nash, who runs an organic grocery-store business. "That is how they can differentiate themselves from the big guys," he said. Businesses can request that their energy companies provide them with power from sustainable sources. Entrepreneur online/The Daily Dose blog (4/25) LinkedInFacebookTwitterEmail this Story
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  BBB in the News 
A sound mind in a sound body is a short but full description of a happy state in this world."
--John Locke,
British philosopher

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