| The ClickBank Internet marketing newsletter providing weekly updates on the industry trends |  |
| Industry News |  |  |
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- How to use AdWords to find the most profitable ad spots
Buying the No. 1 ad position on Google is cost-prohibitive for most budgets, but you don't necessarily need to be on top to boost sales, writes Blizzard Internet Marketing's Carrie Hill. She offers a primer on using Google AdWords to land your ads in the spots most likely to maximize your return on investment. Search Engine Land
(5/4)     
- Can Pinterest boost e-mail campaign results?
Consumers tend to spend more when they've been referred by Pinterest, marketers say, and the social site works especially well for products that appeal to women, have a significant visual component and are related to planning. Integrating Pinterest icons and visuals into e-mail campaigns is a "productive [way] to increase social media ROI," writes Deb McAlister-Holland. B2C Marketing Insider
(5/3)
- Consider the under-optimized site for SEO insight
Since recent changes to Google have left marketers pondering what an over-optimized site looks like, examining the characteristics of an under-optimized site might be a good place to start, writes Nichola Stott. Using one of her unnamed clients as an exemplary case study, Stott concludes that "domain age, content relevance, quality and trust, and the geo-specific top-level domain (TLD) seem to be holding this site where it remains." SearchEngineWatch.com
(5/4)
| Trend Watch | | |
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- Study: E-mail still drives most online purchases
E-mail campaigns result in more online purchases than Facebook and text campaigns combined, a fact that may have much to do with perceptions of reliability and security, according to a survey from ExactTarget. Three-quarters of respondents said they prefer to get their marketing messages via e-mail. MainStreet.com
(5/3)
- IBM study pegs mobile at 13.3% of online sales
With a boost from tablets, mobile commerce in the first quarter accounted for 13.3% of all online sales, nearly double the percentage of a year before, according to an IBM study. "Lo and behold, I think 2012 may actually finally be the year of mobile," said Jay Henderson, strategy director at IBM Digital Marketing. "No longer are we talking about the interesting trend to watch." DMNews
(5/2)
| Legal & Policy News | | |
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- PayPal and sellers near settlement in funds-holding lawsuits
PayPal and online sellers who filed class action lawsuits against the company for allegedly holding funds for a lengthy period have reached a preliminary settlement. Sellers said PayPal's practice of holding funds for 180 days or more violates its user agreement, the Electronic Funds Transfer Act and terms of an earlier settlement. AuctionBytes
(5/7)
| ClickBank Spotlight | | |
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- ClickBank Insider Radio episode 9: Jeff Walker on how to launch products
Our guest this week is the man who literally invented product launches, Jeff Walker! In this episode, Jeff shares how he accidentally stumbled on the formula that lets product owners generate huge profits from their launches, and which has since been used by industry legends such as Frank Kern, Ryan Deiss and many more to generate maximum sales and exposure for their products. Jeff shares how his product launch formula can be used in almost any niche market, not just the "big 3"! Listen now.
| SmartQuote | | |
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 | The word 'listen' contains the same letters as the word 'silent.'"
--Alfred Brendel,
Austrian pianist
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| Advertise |
Looking for new ways to attract affiliates? ClickBank is pleased to announce a variety of exclusive advertising opportunities offered to our vendors. For more information regarding pricing and availability,
click here.
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| About ClickBank® |
Founded in 1998, ClickBank's retail online marketplace for digital information products allows individuals and
businesses to attract the customers they can't find anywhere else online, and provides affiliate marketers with
secure ways to be successful and profitable. We provide the tools for online entrepreneurs to bring their business
ideas to life and reach millions of ClickBank consumers worldwide.
ClickBank combines a diversified, established marketplace with industry-leading e-commerce tools and expert
customer support for more than 50,000 digital products and 100,000 active affiliate marketers. ClickBank provides
services in more than 190 countries around the world and is consistently ranked as one of the most highly
trafficked online retail sites on the web.
ClickBank is privately held with offices in Broomfield, Colorado and Boise, Idaho. For more information, go to:
www.clickbank.com.
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| | Recent ClickBrief Issues:
- Tuesday, May 01, 2012
- Tuesday, April 24, 2012
- Tuesday, April 17, 2012
- Tuesday, April 10, 2012
- Tuesday, April 03, 2012
| | | Lead Editor: Stephen Yusko
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