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March 29, 2012
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Working to create positive images of girls and women in media and entertainment

  Gender In Media 
  • "The Hunger Games" could change the face of Hollywood heroes
    Katniss Everdeen, the lead character in "The Hunger Games," could set the standard for the modern Hollywood hero -- capable, strong and female. Many observers are hoping the movie, which has achieved blockbuster status through massive ticket sales, will propel Hollywood to come forth with more females heroes in a lead role. Forbes (3/26), Daily News (New York) (3/26) LinkedInFacebookTwitterEmail this Story
  • "Mad Men" gender portrayals drive discussions
    AMC’s period drama "Mad Men" has sparked debate over how the show has treated female characters and gender roles over the course of five seasons. Some see the portrayals as a means to revisit the past and assess where women stand in American society today; others say the show may be providing a sort of catharsis for women who continue to encounter misogyny in the workplace. Forbes (3/24) LinkedInFacebookTwitterEmail this Story
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  Trends & Insights 
  • President Obama lauds Title IX's contribution to progress
    Over the last 40 years, Title IX has changed the way American media and society view women’s spots and helped make society more equal in general, U.S. President Barack Obama said in this interview. "I think the challenge is making sure that, in terms of implementation, schools continue to take Title IX seriously … it is good for our society; it will create stronger, more confident women," Obama added. (3/26) LinkedInFacebookTwitterEmail this Story
  • Civil society calls for changes to Pakistan media gender portrayals
    Pakistani civil society organizations are expressing concern over a severe gender imbalance in the country’s media and are calling for the formation of a concerted drive, the Alliance for Gender-Just Media, to improve the portrayal of females. Violence against women is commonplace across media channels, and the role of women in advertising and media is often confined to traditional subjects, this report notes. The Express Tribune (Pakistan) (3/27) LinkedInFacebookTwitterEmail this Story
  • Other News
  Ideas in Action 
  • Saudi officials ready to send female athletes to Olympics
    Saudi officials have expressed their willingness to finally allow Saudi women to participate in the Olympics, meeting with International Olympic Committee officials to present a list of female athletes and officials. CNN (3/26) LinkedInFacebookTwitterEmail this Story
  • Why mentoring is crucial for businesswomen
    One reason for the lack of women in the technology industry -- and in leadership positions in general -- is that there is not enough mentoring going on, writes Ekaterina Walter. "Without women in high places, younger women lack the role models and mentors to help them succeed." It's up to women to ask for help from mentors, she writes. The Huffington Post/The Blog (3/23) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Geena Davis Institute on Gender in Media News 
  • An evening to benefit the Geena Davis Institute on Gender in Media
    Come spend a special evening with Geena Davis to benefit the Geena Davis Institute on Gender in Media's research, education and advocacy programs.The event is set for May 2 at the William Turner Gallery, Bergamot Station in Santa Monica, Calif. Register for tickets. Find out about sponsorship opportunities. LinkedInFacebookTwitterEmail this Story
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I've never had a humble opinion. If you've got an opinion, why be humble about it?"
--Joan Baez,
American singer

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About Geena Davis Institute on Gender in Media
Six years ago, while watching children's entertainment with her young daughter, Academy Award winner Geena Davis noticed a remarkable imbalance in the ratio of male to female characters. From that small starting point, Davis commissioned the largest research study ever undertaken on gender in children's entertainment. The research showed that in the top-grossing G-rated films, there were three male characters for every one female - a statistic that still has not improved. The Institute is the leading resource for gender in media research, trends and education for the entertainment industry and the public. The Geena Davis Institute on Gender in Media and See Jane are a project of Community Partners.
About See Jane
See Jane is a program of the Institute that utilizes research, education and advocacy to engage the entertainment industry and recognize the need for gender balance and varied portrayals of females and male characters into movies, TV, and other media aimed at children 11 and under. We work cooperatively and collaboratively with entertainment creators to encourage them to be leaders in creating positive change.
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