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April 20, 2012News for the cable and broadband industry

  Business News 
  • ACA wants permanent HD exemption for analog-only systems
    The Federal Communications Commission should make clear that analog-only cable systems are exempt from carrying HD broadcast signals, the American Cable Association writes in a filing. The group doesn't believe exemptions for analog systems should be required, saying the FCC should carve out a permanent exclusion for smaller, analog-only systems that can't carry HD programming. Broadcasting & Cable (4/19) LinkedInFacebookTwitterEmail this Story
  • Cox will invest in communications-tower firm
    Cox Enterprises will make an investment in cash and equipment in InSite Wireless Group, the owner, operator and manager of communications towers in the U.S., Puerto Rico and the U.S. Virgin Islands. Under the deal, Cox Enterprises will invest an undisclosed amount of cash, and subsidiary Cox Communications will provide 150 communications towers. The latter are all that remain of Cox's former plan to create its own wireless network. Multichannel News (4/19), (4/19) LinkedInFacebookTwitterEmail this Story
Let's Save the Advertising Industry
The advertising industry is being dirtied by a lack of trust and transparency, non-viewable ads, brand safety concerns and cluttered ad experiences. Here are a few things you can do to ensure your ads are viewable, brand-safe, and fraud-free. Download the one-pager
  Programming News 
  • CNN is go-to net for breaking news but lags rivals with regular lineup
    CNN's emphasis on breaking news has put the network at a disadvantage to rivals Fox News and MSNBC when no crisis or major news story is occurring. CNN surges to first place when there's a developing story but for the past three years has been ranked third in prime time among the 25-to-54 segment for its regular programming. CNN's programming strategy also presents challenges on the ad front, because an airline wouldn't want its ads to run during coverage of a plane crash, and a breaking crisis may mean hours of coverage without commercials. Bloomberg Businessweek (4/19) LinkedInFacebookTwitterEmail this Story
  • Bravo shows will focus on male models and "Heirs of Palm Beach"
    Bravo has six unscripted series in the pipeline. They include a show focusing on top models trying to capitalize on their fame; "Tone It Up," about two female friends who operate a successful fitness website; "Shop With Stella," about three friends starting a fashion website; and "Splitsville," about successful divorce lawyers. (4/19) LinkedInFacebookTwitterEmail this Story
  • NickMom wants to know "What Carol Brady Thinks"
    NickMom, the evening programming block on Nick Jr., has added a trio of shows: "The Judi and Kate Show" (working title), about two St. Louis mothers who are video bloggers; a program with the working title "Parental Discretion With Stefanie Wilder Taylor," featuring the comedian in a mix of parenting-themed interviews, panel discussions, hidden-camera pranks and sketch comedy; and a show with the working title "What Carol Brady Thinks," offering pop-up video-style commentary on old clips from "The Brady Bunch." Los Angeles Times/Show Tracker blog (tiered subscription model) (4/19) LinkedInFacebookTwitterEmail this Story
  • Other News
The State of Email Marketing for Agencies
Check out this infographic summarizing research from 130+ agencies on the state of email marketing. See trends in how agencies are using email marketing to grow business and deliver results for clients. Download the infographic now
  Eye on Video 
  • VOD watchers opted for laughs in 2011
    Six of the seven most-viewed movies on demand during 2011 were comedies, even though action films performed better in theaters, according to a report from Rentrak. The year's top 10 list was led by Bridesmaids, which holds the record for most-viewed on-demand movie. On Demand Weekly (4/19) LinkedInFacebookTwitterEmail this Story
  • "Albert Nobbs" comes to VOD ahead of DVD release
    "Albert Nobbs," the Academy Award-nominated film starring Glenn Close and Janet McTeer, is being shown on video on demand ahead of its scheduled DVD release. Lionsgate executive Thomas Hughes says the company has experimented with a variety of on-demand release strategies. On Demand Weekly (4/19) LinkedInFacebookTwitterEmail this Story
  • YouTube network for Latinos will be unveiled April 30
    MiTu Network, a group of approximately 30 YouTube channels with lifestyle and entertainment programming geared toward Spanish- and English-speaking Latinos, will debut April 30. The network, which will take part in next month's digital upfront, is being led by HIP Entertainment Group President Beatriz Acevedo, with Doug Greiff, a partner and chief creative officer of HIP, acting as chief content officer for the startup. HIP has invested in MiTu. Los Angeles Times/Company Town blog (tiered subscription model) (4/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  Marketing Trends 
  • Dramas lead prime-time pack in viewing, advertising
    The TV ad market last year totaled $72 billion, with $14 billion spent on the five types of prime-time programming, Nielsen has found. Drama series, which made up 41% of prime-time viewing and 58% of time-shifted viewing, accounted for 35% of the ad spend. Sports accounted for 22% of prime-time viewing and 8% of time-shifting and attracted 29% of ad dollars. Multichannel News (4/19) LinkedInFacebookTwitterEmail this Story
  • New hotel marketing encourages guests to explore
    Hotels such as Marriott Renaissance in New York and Revel in Atlantic City, N.J., have hired ad agencies to increase their appeal to fashionable young people. Anomaly's $15 million campaign for Marriott encourages guests to roam about the neighborhood and discover the local charm. Mother's campaign for Revel includes sexy TV spots catering to the demo who "dine and shop in the meatpacking district in New York and care about Fashion Week," according to brand manager Sid Yu. The New York Times (tiered subscription model) (4/19) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Association News 
  • Judgment day for marketing pros?
    The Mark Awards entries are judged by cable's finest marketing professionals. You can help decide who went above the mark. CTAM's first round of judging is May 30 and 31 at National Harbor, Md., and June 6 and 7 at Fox Networks in Los Angeles. For more information about judging or the competition, visit Mark Awards or contact Denise Motlagh. LinkedInFacebookTwitterEmail this Story
  • Curiosity is in their DNA
    CTAM commissions and publishes original studies that answer questions marketers need to know. CTAM Co-op Studies from previous years are now being offered at substantially discounted rates. LinkedInFacebookTwitterEmail this Story
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