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March 14, 2012
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Brought to you by the Cinema Advertising Council

  Top Story 
  • NCM Media joins the upfronts
    For the first time, NCM Media Networks will be joining the upfronts this year, with a presentation set for May 16 at New York's AMC Loews Lincoln Square cinema. "This will allow advertisers to get a first look at the upcoming feature film slate and have special access to premium inventory and our unique integrated cinema programs," said NCM President of sales and marketing Cliff Marks. With 18,300 theater screens across the country, NCM says it is one of the largest media networks reaching the 18-to-34 demographic on Fridays and Saturdays. MediaPost Communications/MediaDailyNews (2/21), The Hollywood Reporter (2/21), Broadcasting & Cable (2/21) LinkedInFacebookTwitterEmail this Story
  Out-of-Home News 
  • Katy Perry concert movie is coming for summer
    A 3D Katy Perry concert movie is on track for movie theaters this summer. Perry broke the news to fans in a tweet, and Paramount Pictures confirmed that the documentary-style film is on the way. (3/7) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Early box office surges
    Moviegoers are returning to theaters, with movie tickets sales for January and February up 18% over the first two months of 2011, and attendance up 20%. Part of the reason for the surge in attendance is the ability by studios to leverage social media as a promotional tool. USA TODAY (2/29) LinkedInFacebookTwitterEmail this Story
  • Cinema ads clearly top other media for emotional response
    Ads in movie theaters produce a much stronger emotional response from audiences than ads on TV or online, according to a neuromarketing study by cinema ad network NCM. "Brand resonance," which gauges people's unconscious emotional connection to a brand, was 75% greater for ads in cinemas. "The brand engagement was off the scale," said Doug Pulick, NCM senior vice president of strategic insight and analytics. MediaPost Communications/MediaDailyNews (2/27) LinkedInFacebookTwitterEmail this Story
  Campaigns and Strategies 
  • Tugg finds exhibitor allies for crowdsourced movie service
    Crowdsourced movie-screening company Tugg has said it is working with a host of large and small theater chains from Alamo Drafthouse Cinema and Bow Tie Cinemas to AMC, Cinemark and Regal. The concept allows individuals to pick a film and use social media to gather a critical mass of attendees to reserve a screening. Variety (subscription required) (2/22) LinkedInFacebookTwitterEmail this Story
  • Once a nuisance, smartphones are now a friend to theaters
    Ticketing and other types of applications on smartphones are changing theater owners' minds about the devices, helping to boost audiences by offering more digital convenience and engagement. "With box office having been down last year, it's important to use technology in every possible way to drive the industry forward, and we think mobile is the core of that," said NBCUniversal executive Nicholas Lehman. Los Angeles Times (3/11) LinkedInFacebookTwitterEmail this Story
One can acquire everything in solitude -- except character."
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About The Cinema Advertising Council (CAC)
Established in 2003, the Cinema Advertising Council is a national non-profit trade association which serves cinema advertising sellers, the theatrical exhibition community and the advertising community, acting as a central source of information for the industry. In addition to representing cinema advertising companies that account for 35,798 U.S. cinema screens, or over 90 percent of U.S. cinema screens based on 39,547 cinema screens, the CAC's membership is also comprised of companies that provide services and products to the cinema advertising industry.

Since 2002 - the first year that cinema ad revenue was measured by the CAC - spending in this medium has increased for eight consecutive years, with an average of 17.9 percent per year. Annual revenue figures reported by the CAC reflect minor adjustments based on factors such as changes in association membership and industry consolidation.

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