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April 18, 2012
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News for the private club industry

  Industry Update 
  • How the golf industry celebrates National Golf Day
    Today is National Golf Day, a day for those in the golf industry to celebrate the sport's positive contribution to the country's economic, social and environmental agendas, while reaching out and educating non-golfers. “Golf is good for 100 percent of the population, not just the 10 percent of the population that plays golf,” says Mike Hughes, of the National Golf Course Owners Association. “It’s more than a game. It’s a stable employer, it’s entertainment and it’s recreation. It’s our job in the golf industry to do a better job of telling the complete story of golf in America." The New York Times (tiered subscription model) (4/15), (4/17), The Arizona Republic (Phoenix) (4/17) LinkedInFacebookTwitterEmail this Story
  Trend Watch 
  • Consumer spending rises, frugality falls
    Retail sales are rising as many mid- to high-income Americans opt to buy more expensive products than they would just a few months ago. Sales increased 6.5% in February over the same month in 2010. "This has been a long, drawn-out recovery; and for most people alive today, it’s the longest they’ve had to conserve financially,” says economist Russell Price. “As their prospects improve, some pent-up demand is being released." Bloomberg (4/13), Reuters (4/16), The Wall Street Journal (4/16) LinkedInFacebookTwitterEmail this Story
  • Other News
  On the Green 
  • America's golf courses at financial crossroads
    It is no surprise that the economy has dealt the golfing community a tough hand. Courses throughout the country are trying to figure out how to minimize expenses and increase membership and revenue, even considering cutting down the size of courses, but the right answer for these problems is hard to find. "The game is at a crossroads. We need to get a consensus of what's the best way to grow the number of golfers," says Greg Hopkins, CEO of Cleveland Golf and Srixon. The Orange County Register (Santa Ana, Calif.) (4/16) LinkedInFacebookTwitterEmail this Story
  • Sakima Country Club goes after youth membership
    Sakima Country Club in Carneys Point, N.J., is thinking outside the box when it comes to membership growth -- in order to get green golfers through their doors at a young age, they're targeting 15 to 29 year olds by offering them discounted membership rates. "We decided as a group that this is something we needed to do to promote youth golf in the area," says membership chairman Ed Bowman. "Youth is our future and a lot of courses aren’t going to offer this membership." (Hackensack, N.J.) (4/16) LinkedInFacebookTwitterEmail this Story
  • Other News
  Operations & Membership Management 
  • New union rules ambush employers and employees
    Facing waning membership, labor bosses are betting on the support of the National Labor Relations Board to help offset the losses and capture more dues-paying members. According to new NLRB rules, employers will be forced to give up private employee information to union organizers, and employees must decide whether to join or start a union within just 7-10 days on the job. The Washington Times (4/13) LinkedInFacebookTwitterEmail this Story
  • Other News
  NCA News 
  • Last week to register for the National Club Conference!
    Join the National Club Association for the largest ever National Club Conference in New York City, April 29 and 30. Leaders in the private club industry will gather at the University Club of New York for a full-day education program featuring presentations by industry experts and interactive panel discussions of new trends and major industry issues. Attendees will earn six Continuing Education Credits. Online registration closes April 23, so register today! LinkedInFacebookTwitterEmail this Story
  • NGF publications now available in the NCA bookstore
    Check out the latest additions to the NCA bookstore, available from the National Golf Foundation. The Core Golfers and Technology Report represents NGF's third wave of profiling the core golfers' use of technology. More than 650 core golfers participated in the survey to identify trends in golfers' growing involvement with devices, electronic communication, social media and Web 2.0's user-generated content. Other new additions include The Future of Private Golf Clubs in America and Operating and Financial Performance Profiles. LinkedInFacebookTwitterEmail this Story
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--Joyce Carol Oates,
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