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March 26, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Why competence is key for leaders who want trust
    Bosses must be competent if they hope to build trust, which is essential for effective leadership, write Linda Hill and Kent Lineback. To be competent, bosses must have an understanding of the technical and operational aspects of business, and they must understand how to accomplish their objectives. Leaders can encourage their teams to trust them by being transparent and including others in the decision-making process, they write. Harvard Business Review online/HBR Blog Network (3/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  Customer Satisfaction & Marketing 
  • How to score a win on the sales battlefield
    If you're looking to make a sale, take a page out of Sun Tzu's book "The Art of War" and focus on learning as much as you can about the marketplace, Tom Searcy writes. "If you haven't already done it, identify who the players are in your marketplace and learn all you can about the challenges they face." Also, examine businesses' strategic plans -- assuming they're current -- and figure out what issues they are facing. CBS MoneyWatch/Sales Machine blog (3/22) LinkedInFacebookTwitterEmail this Story
  • Why experts aren't always the best content-marketing writers
    Your company's experts aren't necessarily the best people to create marketing content, writes Sid Smith of Albertson Performance Group. Experts might not truly understand what customers want, and they might not be skilled teachers, he writes. Less knowledgeable people may be better at communicating with your target audience, he notes. MarketingProfs (3/21) LinkedInFacebookTwitterEmail this Story
  • 5 painful truths about social media ROI
    Many marketers would prefer to avoid dealing honestly with the thorny issue of social media ROI, writes Jesse Stanchak. That's dangerous, because it essentially lets marketers do whatever they want without having to show bottom-line results. "Once you decide ROI doesn’t matter, it opens the door to all kinds of magical thinking," Stanchak warns. SmartBrief/SmartBlog on Social Media (3/26) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • Why you should treat your employees like an investment
    Organizations should invest in developing their employees, writes Richard Ray. "The wisest investment that an employer can make with the greatest return on investment is ensuring that employees have the latest skills and the ability to apply these skills to help the bottom line." Companies should establish a dialogue with employees and train leaders to work with them, he writes. The Charlotte Observer (N.C.) (3/24) LinkedInFacebookTwitterEmail this Story
  • Small-business survival tips from "The Hunger Games"
    Katniss Everdeen, the protagonist of "The Hunger Games," takes advantage of her skill with a bow; similarly, small-business owners should play to their strengths, Kara Ohngren writes. "Create a company in an area where you consider yourself ahead of the competition in experience and know-how -- and you just might survive." Small-business owners should also be authentic and look to address gaps in the market, Ohngren adds. Entrepreneur online (3/23) LinkedInFacebookTwitterEmail this Story
  • Why managers should try to be expendable
    The best managers are focused on creating work environments that can continue to function even when they aren't around, writes Manny García-Tuñón of Lemartec. "Whether we manage a department, a small business, or a Fortune 500 company, we are called to build teams that are able to perform well beyond our ability to manage them," he writes. The Miami Herald (free registration) (3/25) LinkedInFacebookTwitterEmail this Story
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  Funding & Finance 
  • Making sense of the 1099-K tax form
    Small-business owners subject to filing 1099-K forms need to understand the rules that cover the form, writes Bonnie Lee, owner of Taxpertise in Sonoma, Calif. Starting this year, all businesses need to separate sales from the 1099-K, used for debit and credit transactions, from payments received in cash or check. Fox Business Small Business Center (3/23) LinkedInFacebookTwitterEmail this Story
  • How to find financing when your business needs money
    Securing financing for your small business can be a tricky proposition, but you can increase your chances if you can show that your company has steady cash flow and that it can handle the debt load, writes Michael Lockwood. It's also important to compare various lending institutions before making a decision, he writes. and Running Blog (3/22) LinkedInFacebookTwitterEmail this Story
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  BBB in the News 
You should not live one way in private, another in public."
--Publilius Syrus,
Latin writer

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