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November 6, 2012
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The ClickBank Internet marketing newsletter providing weekly updates on the industry trends

  Industry News 
  • How to use retargeting to boost holiday sales
    Shoppers grow more determined and online retailers grow busier as the holidays approach, with much of the increase coming from repeat visitors, writes marketing strategist Peter Schlegel. They'll buy from you or they'll buy from someone else, he writes, and often the gentle nudge from your retargeting efforts will prove to be the thing that convinces them to buy from you. eConsultancy.com (11/2) LinkedInFacebookTwitterEmail this Story
  • Create better search ads by understanding the context
    We all make decisions based on the choices at hand, a fact that points to the need for clarifying the context when creating search ads to reach the customers most likely to make a purchase from you, writes online marketer Howie Jacobson. The process starts with creating an avatar that represents your ideal customer. SearchEngineWatch.com (10/31) LinkedInFacebookTwitterEmail this Story
  • Sandy takes a toll on digital marketing
    Susperstorm Sandy caused fluctuations in some mobile and digital markets, which could affect the bottom lines of some major players in the online marketing space, agencies say. The paid-search market was especially hard hit, said IgnitionOne President Roger Barnette. "When the storm was at its worst on Tuesday, compared with the prior week, we saw impressions down 30%, clicks down 15% and spend down 10%; these numbers are for the entire U.S. market," he said. MediaPost Communications/Online Media Daily (11/1) LinkedInFacebookTwitterEmail this Story
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  Legal & Policy News 
  • California charges sales tax on shipping & handling
    Online retailers now collect sales tax on purchases by consumers in California, a tab that many may not realize includes a tax on shipping and handling when the charges are combined into one fee. The law says the fees are taxable unless the goods are carried by a trucking company or the U.S. Postal Service, the fee for shipping is listed separately and it doesn't exceed the actual cost of delivering the package. Los Angeles Times/Money & Co. blog (tiered subscription model) (11/3) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Whoever is winning at the moment will always seem to be invincible."
--George Orwell,
British novelist and journalist


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