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April 2, 2012
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Today's Buzz 
  • Will social media ever get a Google of its own?
    The social media world is in roughly the same place that the Internet was in before the popularization of search engines, writes Mark Johnson -- it's big, energetic, growing, and all but impossible to get a proper handle on. Just as Google ushered in a new era of online discovery, there's an enormous opportunity for anyone who can figure out how to index, package and navigate the social graph, Johnson writes. "I'm still optimistic: ... there will be a Google-equivalent to the social graph and that company will be the next big thing," Johnson writes. blog (3/30) LinkedInFacebookTwitterGoogle+Email this Story
Agency Secrets to Doubling Client Revenue
See How to Boost Leads 5X, Drop CPL By 80% - All In 6 Months. Agency, PlanStartGrow (PSG) shares their client success strategy. Learn how they used the synergy of analytics, automation, the sales pipeline and more to create $1billion in revenue for SMBs to date. Download the case study
Network Update 
  • Foursquare shuts out Girls Around Me app
    Foursquare has cut off an application that allowed users to pinpoint the location of nearby women based on their Foursquare check-ins and personal data from their social profiles without their consent. Billed as the "perfect complement to any pick-up strategy," the Girls Around Me app drew sharp criticism from privacy advocates. "You can sort of imagine the idea sounding funny to a basement full of college-age hackers. ... But in the real world, it felt like stalking," Andrew Dowell writes. The Wall Street Journal/Digits blog (3/31) LinkedInFacebookTwitterGoogle+Email this Story
Fighting Fraud with Ads.txt
Tuesday, December 5th at 10 am EST
Tune in to hear from Forbes, Google, The Economist, MediaMath and the IAB on why ads.txt will be one of the fastest initiatives ever adopted and how it will help combat fraud in the advertising industry. Sign up today
Ideas in Action 
  • Student-athlete monitoring could pose a social media privacy problem
    Some universities are hiring outside companies to keep tabs on their star athletes' social media activities in a bid to protect their brand. Some experts say that's a clear breach of students' constitutional rights, and that it's only a matter of time before an aggrieved student-athlete challenges the policies in court. "These companies are selling snake oil that contains a major legal liability time bomb," lawyer Bradley Shear warns. The New York Times (tiered subscription model) (3/30) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
The Takeaway 
  • How "The Hunger Games" created buzz on a shoestring budget
    Hollywood studios typically pour serious money into their social media campaigns, sometimes paying more than a dollar per "like" to create expensive social games and tricked-out campaign pages. To promote "The Hunger Games," Lionsgate's PR team took a different approach, mining the original novel to create a cheap but deep trove of social content. "They activated the core fan base from day one, fired them up and let them carry the message to their friends, which in turn grew the fan base," a rival studio marketer says. (3/30) LinkedInFacebookTwitterGoogle+Email this Story
  • 6 ways for CEOs to embrace social networking
    Too many top executives still see social networking as a chore, writes Alexandra Samuel. It's better for CEOs to take a more laid-back approach, and to seek ways to make their social media experiments actively enjoyable. "Stop looking at social media as another platform you have to learn -- yet another responsibility -- and start seeing it for what it can be instead: a personal toolbox for improving your practice of leadership," Samuel writes. The Wall Street Journal (4/1) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • BBC star takes on Facebook troll
    Noel Edmonds, the U.K. game-show host who gave the world "Mr Blobby," has a new project: tackling Facebook trolls. After spotting a Facebook page that called for his execution, Edmonds tracked down the page's creator and demanded an apology. The meeting reportedly ended on a friendly note, with Edmonds offering to pay for the culprit to research the motivations behind anonymous Internet troll campaigns. The Daily Mail (London) (3/31) LinkedInFacebookTwitterGoogle+Email this Story
IDGA’s 5th Social Media for Defense Summit addresses how the nature of combat operations has reshaped the way the military and government use social media. Also discussed: How to improve communication among the DoD and their families, with an emphasis on the use of social media to improve collaboration.
Featured Content 
Most Popular Headlines from Last Week
Results based on number of times each story was clicked by readers.

Most Read 

Top five news stories selected by SmartBrief on Social Media readers in the past week.

  • Results based on number of times each story was clicked by readers.
Position TitleCompany NameLocation
PR & Social Media ManagerDrexel e-Learning, Inc.Greater Philadelphia Area, PA
Social Media Marketing SpecialistCventWashington, DC
Social Media ManagerSinclair Broadcast Group, Inc.Hunt Valley, MD
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Charismatic leadership is a tremendous asset for any company -- but it also creates pressures to project your charisma online."
--Alexandra Samuel, writing in The Wall Street Journal
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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